Branding

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Storytelling on Social Media

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As a career-long marketer, I’m so happy I embraced social media in its infancy, around the same time I began writing my own blog in 2004. While I saw these newfangled online channels as different ways to send different messages, I knew I was still targeting the same audiences as always with the very same…

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Boston SEO

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The Miracle Of Findability

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Brand Embrace Embodies Findability Overdrive Interactive developed the concept of the Brand Embrace five years ago which today is known by professionals in the digital marketing industry as Findability. The Brand Embrace and executing good Findability across search, social media and your online properties ensures that your business is present at critical touch-points throughout the discovery and decision-making…

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Branding

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Video Marketing on Social Media

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Andy Warhol was right when he said, “In the future, everyone will be world-famous for 15 minutes.” Then again, maybe he was putting it too mildly. Today, thanks to social media, everyone has the opportunity to be famous for an indefinite period of time, not just 15 minutes. Look at Casie Neistat. Or King Bach….

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Social Media

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Overdrive Releases 2017 Social Media Map

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Overdrive Interactive has updated our signature Social Media Map to present our most current snapshot of the social media ecosystem. The updated map includes live links to more than 230 websites, mobile apps and tools broken down into 23 categories. The map is available as a pdf on the Overdrive website at http://www.ovrdrv.com/social-media-map. Sadly, we…

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