Seven Google Tools to Manage Media Campaigns -
7/22/2008
Features in Google's interface help with both online and offline marketing and advertising campaigns.
Anatomy of a Great Online Media Plan -
7/8/2008
Beef up your online media plan presentation, and remind your clients why they hired you. Sixteen items to add to your presentation.
Launching Multicultural Media Campaigns -
6/24/2008
Best practices for planning a multicultural campaign to reach emerging ethnic groups in the United States.
Primer on Social Media Marketing Components and Tactics -
6/10/2008
How profiles, channels, widgets, chicklets, crowdsourcing, and more can fit into your marketing plan.
How a Social Media Campaign Fits into a B2B Media Plan -
5/27/2008
The nuts and bolts of using social networking sites for targeting opportunities.
Listen to Your Enemy -
5/13/2008
What you can learn from the other media agency.
Tips for Marketing on the Social Web -
4/29/2008
Once you develop friends and fans, don't give them the cold shoulder.
Questions to Ask Your Clients -
4/15/2008
Media planning doesn't involve traditional sales, but you must get clients to buy into your recommendations. Here are 38 questions to begin with.
Boosting Your Media Buy's Performance -
4/1/2008
Tips and best practices for better banners.
Seven Ways to Boost Campaign Performance -
3/18/2008
Don't shy away from the little placements that can make a big difference. Here's where to begin.
Mapping the Complete Path to Success -
3/4/2008
You cannot measure a campaign's success on clicks and actions if the creative doesn't give people a reason to click or convert.
Preparing an RFP for Interactive Media Buying -
2/19/2008
An RFP can help reps understand your campaign's goals and success metrics.
Playing the Game With Mom -
2/5/2008
In-game advertising for the other online gamer audience.
Remote Control as Mouse: TV and Web Integration -
1/22/2008
Interactive TV spots are no distant reality. They're here. Now.
Playing the Game, Part 2 -
1/8/2008
Massive CEO Cory Van Arsdale discusses marketers excelling at advertising in online games and adopting other best practices. Last in a two-part series.
Playing the Game, Part 1 -
12/11/2007
An interview with Massive CEO Cory Van Arsdale about in-game advertising. First in a two-part series.
What Bubble? -
11/27/2007
Why the second coming will be different for online and disastrous for print.
Marketing With Podcasts, Part 3 -
11/13/2007
Podcasting guru Mark McCrery continues with his outline of advertising and sponsorship opportunities available for marketers. Last in a series.
Marketing with Podcasts, Part 2 -
10/30/2007
Podcasting guru Mark McCrery outlines advertising and sponsorship opportunities available for marketers. Second in a series.
Marketing With Podcasts, Part 1 -
10/16/2007
Get Ready for the Good News and a Lot More Work -
10/2/2007
The Rise of Online Video Ads -
9/18/2007
Performance Media Planning and Buying, Part 2: Paying for Leads and Actions -
9/4/2007
Performance Media Planning and Buying, Part 1: Paying for Leads and Actions -
8/21/2007
Get up to speed on performance based media buys. First of a two-part series.
Going Local on the Web -
8/7/2007
Pros and Cons of Ad Exchanges -
7/24/2007
The Pros and Cons of the Google Network -
7/10/2007
Tracking: A Double Edged Sword -
6/26/2007
Accessing the Critical Moment -
6/12/2007
Get Value-Added Online Placements From Offline Buys -
5/29/2007
Five ways to make sure you get the most from value-added online placements.
Pros and Cons of Google and DoubleClick -
5/1/2007
Where Are You Spending Your Clients' Money? -
4/17/2007
Why Online Must Lead Offline Campaigns -
3/20/2007
Keep Your Media Reps Close -
3/6/2007
Capitalize on the View -
3/3/2007
2-D vs. 3-D Campaigns -
2/20/2007