Alessandra Del Brocco, Author at Overdrive Interactive

Driving Forward > Digital Marketing Blog

5 Social Media Trends for 2017

by Alessandra Del Brocco December 1, 2016

The digital marketing world is rarely predictable, and social media least of all. We can’t predict which dog video will go viral, which dance move will take off, or which 60 second DIY clip will be shared by at least…

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Branding

7 Hashtags B2B Companies Should Use

by Alessandra Del Brocco September 26, 2016

It’s no secret that we at Overdrive are fans of a personal touch when it comes to B2B social media marketing and branding. So while hashtags may immediately evoke the image of a millenial curating their Twitter or Instagram, we think…

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Social Media

How To: Instagram Stories

by Alessandra Del Brocco August 30, 2016

Our Director of Social Media, Bob Cargill went straight to the source to create this short video on how to use Instagram’s latest feature, Instagram Stories- all on our company Instagram (follow us @ovrdrv). Like all Instagram Stories, this how-to was only…

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Overdrive

Overdrive Interactive Goes on a Scavenger Hunt

by Alessandra Del Brocco August 24, 2016

On Friday, August 18th, the Overdrive team arrived at the office for a light breakfast and to be assigned to one of three teams: Team Beer Pressure, Team Fantasticans, or Team Bad Intentions. Once we all had our teams and our hats,…

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Advertising

Yahoo shows up on a mobile Samsung device

Verizon Buys Yahoo

by Alessandra Del Brocco July 25, 2016

Verizon has completed a deal to buy Yahoo for $4.83 billion dollars, putting an end to Yahoo’s 22 years of independence. This acquisition gives Verizon ownership of the third-largest US Internet property- and the third largest mobile ad company in the…

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Advertising

3 Takeaways from the Facebook Algorithm Update

by Alessandra Del Brocco June 29, 2016

Facebook has updated their algorithm in the name of friends and family, and it could have a big impact brands and company pages. Just a few weeks after being accused of biasing Trending Topics in favor of liberal-leaning political news, Facebook…

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Marketing

Social Media and SEO: Like Peanut Butter and Jelly

Q & A: Using Social Media for SEO

by Alessandra Del Brocco June 22, 2016

This week we sat down with our SEO specialist Ian Cappelletti to discuss why Social Media and SEO are the marketer’s dream team. We’ve vouched for this combo before, but today we’re going to dig into the specifics of how you can…

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