Branding

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Storytelling on Social Media

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As a career-long marketer, I’m so happy I embraced social media in its infancy, around the same time I began writing my own blog in 2004. While I saw these newfangled online channels as different ways to send different messages, I knew I was still targeting the same audiences as always with the very same…

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Branding

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Video Marketing on Social Media

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Andy Warhol was right when he said, “In the future, everyone will be world-famous for 15 minutes.” Then again, maybe he was putting it too mildly. Today, thanks to social media, everyone has the opportunity to be famous for an indefinite period of time, not just 15 minutes. Look at Casie Neistat. Or King Bach….

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Advertising

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The Importance of Social Media Advertising

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Don’t look now, but there is no more gravy train when it comes to social media success. There is just too much competition among businesses and brands for eyeballs and wallets for any of these channels to be able to afford to give you a free ride. Organic reach has declined precipitously. Algorithms rule. You’ve…

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Marketing

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Why Direct Marketers Should Embrace Social Media

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It’s 2016, yet some of the more traditional direct marketers among us in this industry are still on the fence about using social media. I understand. Tweeting, blogging and sharing selfies on Instagram just doesn’t have the same appeal to them as launching one of their own targeted, timely campaigns with a strong offer geared…

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Marketing

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Why Snapchat is Such a Big Social Media Hit

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The last bastion of social media for millennials, generation Z and anyone else in their teens or early twenties has pretty much reached the tipping point. Snapchat is about to go mainstream. Founded four years ago by three Stanford University students, this mobile photo and video messaging app earned a rather edgy, even controversial, reputation along…

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