With the half-life of a tweet less than a half hour and complex, ever-changing algorithms on most major channels undermining reach and engagement, marketers have to work harder than ever to use social media effectively. Unless whatever it is they…
In a popular advertising campaign for Wendy’s in 1984, an 81-year-old woman named Clara Peller demanded to know “Where’s the beef?” at a fictitious fast-food restaurant. That question went viral and eventually became a catchphrase whenever anyone was looking for…
Overdrive Interactive was well represented last night among a field of over 9,000 runners and walkers from more than 300 companies who participated in the 33rd J.P. Morgan Corporate Challenge in Boston. A team of seven Overdrive employees were thrilled…
Gone are the days when so many marketers were debating the pros and cons of investing even a small portion of their time and budgets in social media. Almost everyone agrees now that when it comes to social media, we’re…
No one can say that there aren’t many benefits of having a strong personal brand on social media. After all, your LinkedIn profile is where practically everyone goes to check you out if they’re considering doing business with you in…
On the heels of Periscope’s wildly successful run as pretty much the only game in town over the course of the last year or so, Facebook has finally released its own live-streaming video app, Facebook Live. While Twitter’s Periscope basked…
To say that GIFs are a thing on social media would be an understatement. After all, according to this post on the Twitter blog, over 100 million GIFs – those short, often silly, animated graphic images – were shared last…
Years ago, when I was a member of Toastmasters, a public speaking and leadership organization, I was fortunate enough to be asked to be president of a local club. I was honored, of course, but I wasn’t sure what the…
Asking questions. Running contests. Sharing pictures. Promoting products and services. There are many ways for brands to attract attention on Twitter, Facebook, Instagram and the like. Included among this list of ways to get people to sit up and take…