Barb Wojslawowicz, Author at Overdrive Interactive

Driving Forward > Digital Marketing Blog

How Lady Gaga Moves More than Just her Body

by Barb Wojslawowicz February 26, 2010

Pop sensation Lady Gaga has managed to sell 8 million albums since 2008, in a time when no one is buying CDs. How did she do it? By leveraging social media and developing creative partnerships to sell product, albums and…

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Social Media

Advertising on Highly Targeted, Niche Sites

by Barb Wojslawowicz August 21, 2009

There are websites for everything and everyone. As a media planner, it is often difficult to narrow down the list of sites to advertise on because there are so many. But what happens when a client’s campaign is so targeted…

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Advertising

Mobile Advertising in Plain English

by Barb Wojslawowicz August 3, 2009

For those unfamiliar with the mobile advertising, the IAB recently released a mobile media buying guide for advertisers and agencies covering topics such as the mobile ecosystem, key mobile ad terms, shortcode campaigns and example of various mobile ad executions….

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Social Media

When You Care Enough to e-Send the Very Best

by Barb Wojslawowicz July 23, 2009

Even in a world of twitter, email, text messages and instant messages, nothing beats receiving a greeting card in the mail; as in your mailbox on the side of the road. I admit that I love sending and receiving cards….

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Advertising

YouTube Masthead Goes UG

by Barb Wojslawowicz May 11, 2009

There have been a lot of buzz recently about Sprint’s user-generated “Human Clock” which will launch this week on YouTube. The ad, which supports Sprint’s “Now Network,” will feature videos of people holding up one number that will be strung…

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Advertising

Listening to your Consumers

by Barb Wojslawowicz February 24, 2009

Tropicana found out the hard way that consumers who are passionate about the brand, will talk about the brand; and it’s not always in the most positive light. In January, Tropicana launched a new packaging design for its Tropicana Pure…

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Advertising

Paying Less for More Buzz

by Barb Wojslawowicz January 30, 2009

Miller High Life is approaching the Super Bowl in a unique way this year. Instead of committing $3 million for a 30-second spot, the beer company will be airing a one-second ad, known as a “blink,” for a fraction of…

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Social Media

The Bright Lights and Technology of Broadway

by Barb Wojslawowicz December 30, 2008

In an attempt to boost awareness and ticket sales, Broadway productions have turned to the internet to connect with audiences through social media marketing. Broadway musical websites typcially feature bios on the stars, summary of the storyline, and the option…

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Advertising

Spreading Holiday Cheer

by Barb Wojslawowicz December 19, 2008

TV holiday ads such as the ever-popular (and frequently aired) Kay Jewelers signify for me the start of the holiday season. So as advertisers turn their marketing efforts from traditional advertising to online advertising, advertisers have turned to viral ads…

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