Account Based Marketing

Overdrivers Get ABM Certified by Demandbase

Overdrivers Get #ABMCertified by Demandbase

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Demandbase’s “ABM Certification: Advanced” program is a comprehensive and practical course that trains B2B marketers to implement account based marketing at scale. On May 2, 2017, Overdrive Interactive’s Jeff Selig, Kevin Duggan, and Michael Orlinski completed their ABM certification. Here’s what they each said about the program: “Taking the Advanced ABM class from Demandbase helped gain…

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Event

Harry Gold presents 17 Ways to Integrate Social and SEO

Harry Gold to Speak at NEDMA’s 55th Annual Conference

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On May 15, 2017, Overdrive Interactive Founder and CEO, Harry Gold, will present “17 Ways to Integrate Social and SEO” at the New England Direct Marketing Association’s 55th conference. This yearly conference brings together marketing luminaries and professionals for a day of networking and discussions of the latest marketing strategies and tools. Check-in will begin at 8:30…

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Email

12 Ways to Avoid the Spam Folder (And Any Other Folder That Isn’t the Inbox)

12 Ways to Avoid the Spam Folder

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 “Just 79 percent of legitimate commercial emails worldwide reach their intended target, according to new research from data solutions provider Return Path. The 2016 Deliverability Benchmark Report shows that the remainder—a full 21 percent—are diverted to spam folders or blocked entirely. These global numbers remain unchanged from the company’s 2015 benchmark report.” – Return Path We…

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Marketing

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2016 NEDMA Marketing Technology Summit

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As usual, this summit did not fail to deliver an amazing lineup of speakers and impressive exhibits that helped marketers from all stripes stay up-to-date on the latest direct marketing tools and strategies. Overdrive Interactive was an event sponsor and exhibitor, and our founding CEO, Harry Gold, and our VP of Search, Social, and Analytics,…

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Social Media

Social Media Updates

Latest Social Media Updates

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Here’s a recap of some of the latest key social media updates: Facebook Updates Its Messenger Platform – September 12, 2016 Facebook updated its Messenger platform to help businesses get discovered and streamline e-commerce operations: Brands can select Messenger as the destination for News Feed ads.  With this option, they can use any call-to-action and lead users…

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Social Media

Social Media News

Latest Social Media Updates

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This was a somewhat quiet week for social media updates . Here’s a brief recap: Facebook Announces New Features for Slideshow Ads – August 23, 2016 Slideshow is a simple, cost-effective tool that advertisers can use to quickly convert a set of photos or an existing video into a lightweight video. The tool was originally…

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Social Media

Social Media News

Latest Social Media Updates

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Here’s a recap of last week’s must-know social media updates: Instagram Introduces Event Channels on Explore – August 17, 2016 Instagram’s video channel on Explore will highlight videos from events such as concerts and sporting events personalized to meet their users’ interests. This feature is similar to Snapchat’s Live Stories and Story Explorer which launched last…

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