Melissa Bazillion, Author at Overdrive Interactive

Facebook Introduces Mobile Targeting for Marketplace

by Melissa Bazillion June 11, 2012

On May 5, Facebook quietly announced a new targeting option for self-serve Marketplace ads. Now fully launched, advertisers have the ability to purchase Sponsored Stories on desktop and mobile news feeds. This really translates to mobile-only targeting, which had previously…

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Welcome to the Bruins DEN

by Melissa Bazillion April 24, 2012

It’s that time of year again…the Boston Marathon is over, the Red Sox are back, and Bruins fans across New England are grooming their Playoff Beards. But this year the Bruins have gone digital and the Bear has been unleashed….

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Pinterest Conquers Internet, Wedding Planning

by Melissa Bazillion February 23, 2012

Did you know that 95.5% of American women 18-35 are currently engaged and planning a wedding? Ok, that’s not true. But it might seem that way based on the number of “Wedding Boards” currently populating Pinterest.com. Assuming you haven’t been…

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Facebook Friends Agencies to Feature Best and Brightest on Facebook-Studio.com

by Melissa Bazillion April 22, 2011

Last month Facebook announced it would create Facebook Studio, a community destination for advertisers and marketers looking for creative inspiration. Facebook-Studio.com officially launched Monday, April 18th. The site is designed to be a creative community where agencies and brand advertisers…

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Where Do Your Leads Come From? Attribution Models Paint a Clearer Picture for Online Marketers

by Melissa Bazillion March 31, 2011

Virgin Atlantic and Del Monte recently announced major changes in how they measure online media – from search to social to display. Last-click to conversion is not the end all and marketers are looking across channels for answers. Traditional metrics…

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