Driving Forward > Digital Marketing Blog
5 Tips for AdWords Gmail Sponsored Promotion (GSP) Campaigns
Learn about the new AdWords Gmail Sponsored Promotions campaigns, and get the top 5 tips to increasing engagement, fine-tuning targeting, and maximizing cost inefficiencies.
5 Tips for AdWords “+Post” Social Ad Campaigns
Earlier this year, Google rolled out a new social ad product known as “+Post” ads, and the ads are now open to all advertisers that have “a significant number of followers” on Google+. Get tips on running the new campaign types here.
Upcoming ‘Second Screen’ Ad Formats to Target Based on Keywords Spoken on TV
The new ad platform pioneered by Innovid and Cisco will take a unique approach – targeting ads to users on the second screen based on keywords being mentioned on the first screen. By tapping into microphones on mobile devices, the platform can listen to the TV broadcast (first screen) and serve up mobile ads (second screen) related to the keywords mentioned in the broadcast.
Google Testing Banner Ads in Search Results Pages
Multiple sources, including Search Engine Land, reported that Google is testing a new display ad format for branded queries on standard search results pages.