srose, Author at Overdrive Interactive

Flexible Reach Display Targeting

by srose September 19, 2012

At the beginning of the summer, Google announced a new targeting setting called “Flexible Reach” for the Display Network. While this update was implemented at the end of June, it may have slipped past some people’s attention. The new Flexible…

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Google’s New Knowledge Graph

by srose May 18, 2012

“The critical first step towards building the next generation of search” comes in form of Google’s new ‘Knowledge Graph’. Promising to help you discover new information quickly and easily, Google introduces the Knowledge Graph as a way of advancing the…

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Advertising

Let’s Get Geographical: 3 New Geographic and Location Functionalities in AdWords

by srose April 20, 2012

More than 20 % of searches on Google are related to location. On mobile, 88% of people searching for local information take action within a day. Did those numbers catch your attention? I certainly hope so. If more than one…

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