According to eMarketer, the auto industry is embracing internet advertising more than ever.
While spending on television, magazines and newspapers have all shown a decreasing trend since 2005, internet ad spending increased 57% from 2005 to 2006 and another 40% from 2006 to 2007! At the other end of the spectrum, newspaper advertising spending was cut in half between 2005 and 2007.
Source: eMarketer Report, June 2008
