Marketing With Podcasts, Part 1

Let me confess: I'm not an expert in podcasting. But I recognize the potential of having so many viewers and listeners consume self-selected media in this very intimate way. So today and next time, I'll explore the online media and marketing opportunities around podcasting.

Though the marketing opportunities associated with podcasts are clear, how media buyers can insert their ads into podcasts isn't obvious and tracking actual listeners and viewers of those inserted ads is even less obvious.

Still, people everywhere listen to and watch their iPods and iPhones or listen to or view podcasts on their computers. Many podcasts have huge audiences, and someday soon those audiences may rival those of any network television or radio show. (Could entire feature-length movies one day be released through sponsored podcasts?)

Labels: ClickZ, Podcasts