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Social Media

Social Media Spend Forecast

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In the US Interactive Marketing Forecast, Forrester Research has provided the following graph to represent projected social media spend for 2009 to 2014. The graph represents an increase from $295 million to $1,860 million in media spend for integrated campaigns on social networks…

Social Media

The Conversationalists

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Recently released data from Forrester Research has coined the term “The Conversationalists” for people that post a status update on a social networking or microblogging website at least once a week…

Overdrive

Five Elements of Leadership from Colin Powell

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While attending the CCA Global conference in DC about a week ago, I had the pleasure of seeing Colin Powell speak. While we may not be 100% politically aligned, I do think he is an admirable leader who has faithfully served our country and truly has an amazing amount of leadership and life experience wisdom to offer…

Mobile

Potholes in Boston? There’s an App for That.

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The City of Boston recently released a new iPhone application, “Citizens Connect” (iTunes link), that allows residents to report issues about the physical state of the city.
The app is part of a bigger initiative to foster “Citizen-to-City” communications; all reports generated through the application are linked into Boston’s Constituent Relationship Management System…