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AdWords april 22nd update

April 22nd AdWords Update- 5 Items to Know

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“If there’s one thing that you take away from my talk today it’s this: it’s no longer about devices. It’s about connecting people to the content that they care about, whether they’re online, on mobile sites, or in apps”- Jerry Google is in a unique position to measure and report on cross device user behavior and upcoming advancements will be centered on this cross-device experience for user and advertiser...

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Overdrive Interactive Wins Big at 2014 IAC Awards

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We’re pleased to announce that Overdrive Interactive has won eight Best of Industry Awards at the 2014 IAC Awards. The following are the clients and associated campaigns that have been recognized: The IAC (Internet Advertising Competition) Awards highlight the best in online advertising across 96 industries and 9 online formats including, online ad, video, mobile, newsletter, email and social media...

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dna

Dissecting the DNA of the Digital Marketing Budget

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Several months ago, Procter & Gamble Chairman – CEO A.G. Lafley made a very surprising statement about the state of P&G’s marketing efforts. Specifically he mentioned that by his estimates, P&G spends upwards of 35% of its total marketing budget on digital...

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Creepy Stop Sign (1)

The Creepiest Ad I’ve Seen Yet

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Our lives and the things around us are becoming more personalized. In medicine, personalized therapy based on specific genetic mutations can help boost drug efficacy and improve patient outcomes. In education, personalized learning tailored to the wants and needs of individuals is considered by some to be the next big thing in education...