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How I Was Surprised and Delighted by Pretzel Crisps on Twitter

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Anyone in marketing knows what it means to surprise and delight your customers and prospects. It means to reach out to members of your target audience in an unexpected manner, providing them with a positive brand experience out of the blue that leaves them with a favorable impression of your products and services...

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Google Testing Banner Ads in Search Results Pages

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Multiple sources, including Search Engine Land, reported that Google is testing a new display ad format for branded queries on standard search results pages. One example seen in the wild is for a brand search on the term “Southwest Airlines” which can trigger a large display banner directly in the search results page: This is not a completely new look, as advertisers have been able to include images with ads that appear in search results pages for some time...

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Instagram Introduces Ads

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Popular photo sharing app, Instagram, announced recently that they would start incorporating advertisements and sponsored posts into news feeds. Some reacted negatively to the news, fearing it would clutter an application known for its simple, easy-to-navigate design, while others viewed it as an inevitability given our current digital landscape...

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Overdrive Updates Search Marketing Map

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The search marketing specialists at Overdrive Interactive have just updated our Search Marketing Map to present the most current snapshot of the world of digital marketing, including live links to more than 120 sites and tools, broken into 23 categories...

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Cheetos and Google Earth partner for Halloween fun

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Instead of selling the product’s taste or calorie count, for the past few years Cheetos has been working to associate their brand with fun pranks.  One recent ad campaign tried to get people to toss a handful of the orange-colored snacks into a dryer containing a friend’s all-white wash...