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Overdrive Interactive Wins Big at 2014 IAC Awards

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We’re pleased to announce that Overdrive Interactive has won eight Best of Industry Awards at the 2014 IAC Awards. The following are the clients and associated campaigns that have been recognized: The IAC (Internet Advertising Competition) Awards highlight the best in online advertising across 96 industries and 9 online formats including, online ad, video, mobile, newsletter, email and social media...

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Dissecting the DNA of the Digital Marketing Budget

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Several months ago, Procter & Gamble Chairman – CEO A.G. Lafley made a very surprising statement about the state of P&G’s marketing efforts. Specifically he mentioned that by his estimates, P&G spends upwards of 35% of its total marketing budget on digital...

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The Creepiest Ad I’ve Seen Yet

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Our lives and the things around us are becoming more personalized. In medicine, personalized therapy based on specific genetic mutations can help boost drug efficacy and improve patient outcomes. In education, personalized learning tailored to the wants and needs of individuals is considered by some to be the next big thing in education...

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The Good and Bad from Social Media in 2013

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Like any other year, 2013 certainly saw its share of good and bad. And here at Overdrive, we’re particularly interested in year-end recaps from the land of digital marketing, and GQ has an interesting list of the best and worst from the land of social media...

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How I Was Surprised and Delighted by Pretzel Crisps on Twitter

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Anyone in marketing knows what it means to surprise and delight your customers and prospects. It means to reach out to members of your target audience in an unexpected manner, providing them with a positive brand experience out of the blue that leaves them with a favorable impression of your products and services...