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How to Manage Media Fragmentation

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Media fragmentation is more prevalent than ever and it is becoming increasingly more difficult to figure out where best to allocate your media dollars. So how do you plan a media campaign in this new world?..

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Questions to Ask Your Clients

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Asking the right questions is often as important as giving the right answers. Asking the right questions not only arms you with the information you need as an agency to create a successful social media marketing strategy and media plan, it gets the client thinking along the same lines as you...

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Facebook: What Are You Waiting for?

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A lot of reporting has been done about FBX (the Facebook Exchange) and I do think the ability to utilize retargeting with ads that appear on Facebook is very cool and will improve its performance...

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7 Tips to Humanize Your Brand via Social Channels

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Now that virtually every company has a Facebook page (and other social channels) I often find myself reminding brands and businesses (especially B2B companies) that “It’s OK to be human.” You don’t have to be getting down to business all the time...

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What a Facebook Ad Network Might Look Like

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The following article is from my Click-Z article: Right now the big story is how Facebook stock is getting slammed and mobile is going to kill its ad model. While I agree that the stock may have been overpriced, I think a lot of people don’t really understand the true potential of Facebook’s future when it comes to the billion or so members a) layering transactions and b) launching an ad network that will rival the Google Display Network...

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Socializing Thought Leadership

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At our agency we have a saying for B2B and other consumer companies that are engaged in social yet don’t have the likability as say Skittles or Oreo cookies. That saying is, “You don’t need a million fans.” The reality is most companies, and most likely your company, will never have a million fans...

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Social Media Marketing and the Brand Embrace

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At my agency we’ve developed a philosophy and approach we call the “Brand Embrace.” The term describes the sum total of all the digital relationships that organizations can create with their prospects and customers...

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14 Social Media ROI Metrics You Can Use Right Now!

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Companies are still grappling with how to measure social media and its resulting return on investment (ROI). The reality is that while there are new and unique metrics and key performance indicators (KPIs) related to social, so much of what you do can be tracked just like anything else you do online...