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Programmatic Buying: What We’ve Learned and Where We’re Going

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Programmatic buying – the latest buzzword that you probably hear everywhere. It has been around for a while now, but it has become increasingly more important as marketers test and find value in its ability to engage consumers throughout all phases of the purchase funnel, from broad reach, low-cost tactics to lower funnel retargeting...

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Viral Spikes: The Power of the Share

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I’ve said in many columns that “you don’t need a million fans” and that most businesses will never have a million fans. Yet there are many companies, large and small, that have relatively small social communities (say just a few thousand fans and followers) and dedicated staff and agency relationships that do nothing but develop content and manage these communities...

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How to Manage Media Fragmentation

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Media fragmentation is more prevalent than ever and it is becoming increasingly more difficult to figure out where best to allocate your media dollars. So how do you plan a media campaign in this new world?..

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Questions to Ask Your Clients

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Asking the right questions is often as important as giving the right answers. Asking the right questions not only arms you with the information you need as an agency to create a successful social media marketing strategy and media plan, it gets the client thinking along the same lines as you...

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Facebook: What Are You Waiting for?

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A lot of reporting has been done about FBX (the Facebook Exchange) and I do think the ability to utilize retargeting with ads that appear on Facebook is very cool and will improve its performance...

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7 Tips to Humanize Your Brand via Social Channels

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Now that virtually every company has a Facebook page (and other social channels) I often find myself reminding brands and businesses (especially B2B companies) that “It’s OK to be human.” You don’t have to be getting down to business all the time...

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What a Facebook Ad Network Might Look Like

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The following article is from my Click-Z article: Right now the big story is how Facebook stock is getting slammed and mobile is going to kill its ad model. While I agree that the stock may have been overpriced, I think a lot of people don’t really understand the true potential of Facebook’s future when it comes to the billion or so members a) layering transactions and b) launching an ad network that will rival the Google Display Network...

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Socializing Thought Leadership

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At our agency we have a saying for B2B and other consumer companies that are engaged in social yet don’t have the likability as say Skittles or Oreo cookies. That saying is, “You don’t need a million fans.” The reality is most companies, and most likely your company, will never have a million fans...