Driving Forward > Digital Marketing Blog

How to Manage Media Fragmentation

by Leah Block March 26, 2013

Media fragmentation is more prevalent than ever and it is becoming increasingly more difficult to figure out where best to allocate your media dollars. So how do you plan a media campaign in this new world? Check out my latest ClickZ post to find out.

Advertising

National vs. Localized Landing Pages

by Harry Gold September 6, 2023

Okay, we so often get asked, “Should we have localized landing pages or one national landing page?” Well, the answer is not that simple in terms of a straight local or national landing page strategy. Often, it’s a mix of…

Read the full article

Advertising

Pinterest Forges New Third-Party Ads Partnership with Amazon

by Emma Ceplinskas June 8, 2023

Sending shockwaves through the e-commerce industry is the newly forged partnership between Pinterest and Amazon. This collaboration aims to combine the visual discovery nature of Pinterest with the retail prowess of Amazon. This opens the door for a new era…

Read the full article

Dev Tool:

Request: blog/how-to-manage-media-fragmentation
Matched Rewrite Rule: blog/([^/]+)/?$
Matched Rewrite Query: post_type=post&name=how-to-manage-media-fragmentation
Loaded Template: single.php