 |
|
Archives
|
Overdrive Wins Web Marketing Association Award for Redesign of Pearson Learning Solutions Website Overdrive Interactive, a Boston-based full service online marketing agency specializing in lead generation, brand building and customer acquisition, today announced that the company received a 2009 Web Award for Outstanding Achievement in Web Development from the Web Marketing Association, an organization made up of Internet marketing, online advertising, PR, and top web site design professionals who share an interest in improving the quality of online advertising, internet marketing, and website promotion. The award, for Education Standard of Excellence, was made for design and development of the Pearson Learning Solutions website (http://www.pearsoncustom.com). Pearson Learning Solutions, a division of the multinational Pearson Corporation, has more than thirty-five years of experience as a partner to educators and as a custom publishing industry leader. The new site presents information about the wide range of Pearson's learning solution capabilities in an easy-to-follow way. The intuitive site structure is based on feedback from customer and company-wide focus groups. The catalog of custom solutions can be searched in a variety of ways, including by medium (print, media, online); by discipline; and by course or key word. The site includes a Your Needs Our Solutions page, which helps web visitors find their way to the type of custom solutions they are seeking. A Students section acts as a resource for studying tips and job and volunteer opportunities, and all of the site's copy is optimized for search engines. "The new www.pearsoncustom.com provides our web visitors with clear paths to the learning solutions they are searching for," said Hester Tinti-Kane, online marketing manager, Pearson Learning Solutions. "Our fresh, search-optimized site is drawing over 50% more traffic than last summer. Winning a WebAward is an honor and I am happy to see the great folks at Overdrive Interactive recognized." “We are delighted to be recognized with the prestigious Web Award. To be recognized by a jury of your peers is definitely validating and an acknowledgement of the great work that Overdrive is doing on behalf of our clients.” commented Ty Velde, Director of Client Services. Now in its 13th year, the WebAwards is the premier annual website award competition that names the best Web sites in 96 industries while setting the standard of excellence for all website development. This is the fourth time Overdrive has won a Web Award. Previous awards include wins in 2006 and 2007 for our work with Symmetricom and a 2008 award for the design and development of the LoJack website. For more information on the Web Marketing Association Awards, visit: http://www.webaward.org About Overdrive Interactive: Boston-based Overdrive Interactive (http://www.overdriveinteractive.com/) is a full service online marketing firm that specializes in branding and lead generation services using search engine optimization, paid search management, online media planning and buying, social media marketing, email marketing, and web and application development. The agency serves a wide range of consumer and B2B Fortune 500 companies. About Pearson: Pearson (NYSE:PSO), the global leader in education and education technology, reaches and engages today's digital natives with effective and personalized learning, as well as dedicated professional development for their teachers. This commitment is demonstrated in the company's investment in innovative print and digital education materials for pre-K through college, student information systems and learning management systems, teacher professional development, career certification programs, and testing and assessment products that set the standard for the industry. The company's respected brands include eCollege, Prentice Hall, Addison Wesley, Benjamin Cummings, MyLabs, and many others. Pearson's comprehensive offerings help inform targeted instruction and intervention so that success is within reach of every student at every level of education. Pearson's commitment to education for all is supported by the global philanthropic initiatives of the Pearson Foundation. Pearson's other primary businesses include the Financial Times Group and the Penguin Group. For more information, go to www.pearson.com. Labels: Awards, Client News, Overdrive News, Website Development Online Marketing Agency Overdrive Interactive Sweeps Interactive Categories at the 2009 New England Direct Marketing Association AwardsOnline marketing agency Overdrive Interactive dominated the interactive category at this year’s New England Direct Marketing Association (NEDMA) Awards. The online and social media marketing firm took top honors in a variety of interactive categories including SEM, SEO, online marketing and social media marketing. The NEDMA Awards show was held June 10, 2009 in downtown Boston where the organization recognized and commended leading online marketing agencies for their innovative campaigns and projects. Interactive awardees were chosen based on the strategic and virtual-cutting-edge tactics used to drive profit-turning results from online marketing efforts. Overdrive Interactive, creators of the Social Media Map and the Search Marketing Map, are the social media and search engine marketing masterminds behind online marketing projects for clients such as EMC Corp., Zipcar, LoJack and John Hancock, who all took home awards this year for categories including pay per click advertising, online marketing and SEM/SEO. “Our clients are truly visionaries when it comes understanding the importance and value of online marketing. It is their enthusiasm and willingness to embrace new and social media that allows us to create and execute ground-breaking online marketing campaigns,” said Harry Gold, social media expert and CEO, Overdrive Interactive. Gold also express his thanks to NEDMA for honoring the agency within the interactive category. Overdrive Interactive plans on celebrating the success of their nominations and wins with all their clients. Overdrive Interactive NEDMA Awards won included a sweep of the Pay Per Click Advertising category with Zipcar taking home the gold. There was also a sweep in both SEO categories (B-to-C and B-to-B). Silver was awarded for the CerconeBrown website in the B-to-B Website category and EMC’s Enterprise Content Management Widget won gold in the Other Interactive (B-to-B) category and silver for the Viral/Word of Mouth Buzz Campaign category. About Overdrive Interactive Overdrive Interactive is a full-service online marketing agency based in Boston that helps clients grow their business with engaging and measurable online media, social media and search engine marketing campaigns and services. The agency specializes in creating genuine consumer connections that help companies build their brands,generate leads and drive revenue. Overdrive serves organizations that are seeking a high level of accountability from their marketing firms and advertising investments. For more information, please visit http://www.overdriveinteractive.com/.  Labels: Awards, Overdrive News Boston Online Marketing Firm Wins Best Of Show at 2009 Internet Advertising Competition (IAC) Awards for Innovative Email Marketing CampaignBoston online marketing agency Overdrive Interactive has won the “Best of Show Email Message Campaign Award” at the 2009 Interactive Advertising Competition. The prestigious honor is awarded by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible and showcase the award winning Internet advertising. The company won for its work for the email marketing campaign developed for Symmetricom and its Next Generation Network telecommunications services. For details and to view the award winning work, click here. The award was based on the judging criteria of “creativity, innovation, impact, design, copywriting, and use of the medium.” Fellow winners in other categories read like a virtual Who’s Who in interactive advertising and online marketing, including: Digitas, Atmosphere BBDO, Ogilvy San Francisco, Agency.com, AvatarLabs and Publicis Modem. “This award recognizes our online marketing expertise alongside some of the best known and largest interactive agencies in the country,” said Overdrive Interactive Partner and Director of Client Services, Ty Velde. “It also gives credence to our belief that online marketing must not only be creative within the medium, it must deliver bottom line results for our clients.” As the architect behind online marketing programs for such business leaders as Harley-Davidson, John Hancock, LoJack, Princeton Review Boston.com and EMC, Overdrive is no stranger to the big stage. The company has enjoyed much national recognition, garnering awards from organizations such as MITX, W3, NEDMA, MarketingSherpa and The Webby’s. The Internet Advertising Competition (IAC) Awards are produced by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible, and showcase the award winning Internet advertising. This is one of the only competitions to recognize only online categories of advertising. For more information, visit www.iacaward.org/iac/. About Overdrive InteractiveOverdrive Interactive is a full-service online marketing agency based in Boston that helps clients grow their business with engaging and measurable online media, social media and search engine marketing campaigns and services. The agency specializes in creating genuine consumer connections that help companies build their brands, generate leads and drive revenue. Overdrive serves organizations that are seeking a high level of accountability from their marketing firms and advertising investments. For more information, please visit www.OverdriveInteractive.com. Labels: Awards, Email Marketing, Overdrive News Overdrive Interactive Wins Award for Best Use of Search at the 2008 MITX Awards Boston, MA, November 21, 2008 — Overdrive Interactive has been selected as a winner in the “Best Use of Search” category at the 2008 MITX Awards for its work with Harley-Davidson. The annual MITX Awards is the largest awards competition in the country that recognizes achievements in the development and implementation of interactive technologies. Winners were announced in 33 categories, including five “Best of” awards, at a sold out ceremony attended by more than 1,000 industry professionals held on November 19 at the Boston Marriott Copley Place.Overdrive Interactive, the online marketing agency behind highly successful search and social media campaigns for clients as diverse as The Princeton Review, EMC, The Boston Globe and media giant Dow Jones, was engaged by Harley-Davidson to launch a paid search campaign, as well as Harley-Davidson’s first social media platform. “We know that search engines have become the #1 resource that consumers use to find and research products and services,” said Harry Gold, CEO of Overdrive Interactive. “Search engines have the unique ability to access the critical moment when your target audience is seeking exactly what you are selling. The Harley-Davidson brand generates a great deal of passion and excitement among consumers, so we wanted to build on that momentum by delivering them to the right place at the right time. We are thrilled to have that work recognized by the MTX Awards.” Entries were judged by over 100 industry professionals representing various disciplines including creative directors, designers, technologists, online media representatives, investors and business professionals. “This year’s award winners represent some of the world’s most innovative marketing and creative experts. These companies and individuals help big-name brands connect with their audiences through innovative and non-traditional use of technology,” said Kiki Mills, executive director of MITX. “MITX is proud to be the foundation for New England’s vibrant digital community and to recognize and help keep our Internet business and marketing practitioners at the forefront of innovation.” The 2008 MITX Awards were sponsored by Atom Group, Blue Sky Factory, Business.com, Factory, DLA Piper, Google, IBM, Kelliher Samets Volk, DoubleClick, EyeWonder, Fidelity, myOptumHealth.com, PricewaterhouseCoopers, Rocketship, Sportsgenic and Technology Review. Contributors include Kentico and Websitenarrators.com. For the complete list of winners and other information please visit the MITX Awards Web site. About Overdrive Interactive Overdrive Interactive is a full-service online marketing agency based in Boston that helps clients grow their business with engaging and measurable online media, social media and search engine marketing campaigns and services. The agency specializes in creating genuine consumer connections that help companies build their brands, generate leads and drive revenue. Overdrive serves organizations that are seeking a high level of accountability from their marketing firms and advertising investments. For more information, please visit http://www.overdriveinteractive.com/. About MITX Established in 1996, The Massachusetts Innovation & Technology Exchange (MITX) is the region's premier professional organization for the Internet business & marketing industry. Reaching more than 7,000 professionals in New England, MITX is the community for thought leadership, building business relationships and professional training and development. Members of the MITX community take advantage of events, sponsorships, speaking opportunities and networking to make business connections and exchange ideas. With more than 70 events annually, MITX provides its members with the opportunity to promote their companies to targeted audiences and provides a valuable forum for networking to source potential business leads, partnerships, ideas, funding and other likeminded peers in the industry. MITX is headquartered in Cambridge, MA. For more information please go to mitx.org. The whole gang posing for their victory shot!   Bianca, Mel, Ra, Laura and Laura enjoying the event!  See you again next year! Labels: Awards, Campus Life, Overdrive News 2008 W3 Winners Announced: Overdrive Interactive Wins Two Silvers for Creative Excellence Overdrive Interactive, a Boston-based full service online marketing agency specializing in lead generation, brand building and customer acquisition, announced today that they received two W3 2008 Awards for Creative Excellence on the Web. Receiving over 3,000 entries, the W3 Awards honors outstanding Websites, Web Marketing, and Web Video created by some of the best interactive agencies, designers, and creators worldwide.  The following submissions were honored in various categories: · Harley-Davidson Expanded Paid Search Campaign won Silver in the Branding category for Marketing Effectiveness · LoJack Website won Silver in the Automotive category for Best Website: http://www.lojack.com/ “We are delighted to be recognized with the prestigious W3 Awards. To be recognized by a jury of your peers is definitely validating and an acknowledgement of the great work that Overdrive is doing on behalf of our clients.” commented Ty Velde, Director of Client Services. The W3 Awards honors creative excellence on the Web, and recognizes the creative and marketing professionals behind award winning Websites, Web Video and Online Marketing programs. Simply put, the W3 is the first major Web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies. For more information about the W3 Wards and a complete list of the winners, visit: http://www.w3award.com/. About Overdrive Interactive Boston-based Overdrive Interactive (http://www.overdriveinteractive.com/) is a full service online marketing firm that specializes in branding and lead generation services using search engine marketing, social media marketing, online media planning and buying, email marketing, and web and application development. The agency serves a wide range of consumer and B2B Fortune 500 companies. Labels: Awards, Industry, Overdrive News Overdrive Interactive Receives 2008 WebAward for LoJack WebsiteFounded by the Web Marketing Association (WMA) in 1997, the WebAwards name the best website in 96 industry categories. Over 2,400 website nominations come from interactive agencies and website marketing departments in more than 45 countries. Websites are judged on design, innovation, copywriting, interactivity, content, navigation and use of technology. “We are delighted to be recognized with the prestigious WebAward. To be recognized by a jury of your peers is definitely validating and an acknowledgement of the great work that Overdrive is doing on behalf of our clients.” commented Ty Velde, Director of Client Services. A corporate site, http://www.lojack.com/, is focused on vehicle recovery solutions. LoJack products are used in conjunction with law enforcement agencies and are available in over 20 countries. The site Overdrive built presents LoJacks’s full suite of products designed to maximize meaningful brand interactions and ultimately, drive consumers to dealership participation. For more information on Overdrive’s website development services, click here. About Overdrive Interactive Overdrive Interactive is a full-service online marketing agency based in Boston that helps clients grow their business with highly creative and measurable online media, social media and search engine marketing campaigns and services. The agency specializes in online brand building, lead generation and customer acquisition for top companies seeking a high level of accountability from their marketing and advertising investments. For more information, please visit http://www.overdriveinteractive.com/. Labels: Awards, Events, Overdrive News Overdrive Interactive Sweeps Paid Search Category at New England Direct Marketing Association (NEDMA) 2008 Awards for Creative ExcellenceInteractive Marketing Agency Receives Top Honors from Direct Marketing Trade Association
The following submissions were honored in various categories:
“We are delighted to be presented with the prestigious NEDMA Awards. To be recognized by a jury of your peers is definitely validating and an acknowledgement of the great work that Overdrive is doing on behalf of our clients” commented “Sweeping the entire paid search category is a real tribute to our team members who are constantly raising the ROI of campaigns they manage” said Harry J. Gold, CEO of Overdrive. He added, “It is the combination of our applied best practices, diligent Account Management and cutting edge technology that lets us deliver the kind of results that warrant this kind of recognition.” The NEDMA Awards is a results-oriented competition based on excellence of the marketing solution, recognizing creative and strategic achievements. The awards honor direct marketing excellence in categories that include print ads, direct mail, broadcast, catalog, electronic, integrated media campaigns and direct mail. The winners of the 27th Annual NEDMA Awards for Creative Excellence, selected from more than 450 submissions, were announced by radio personality Billy Costa of KISS 108 at a ceremony earlier this month in About Overdrive Interactive Labels: Awards, Overdrive News NEDMA Awards 2008Harry with some industry friends from Blue Sky Factory who was the evening's sponsor.  Say cheese, Overdrive Team!  Barb and Ra - front and center! Meryl was a trooper blowing up the table's beach balls which were tossed around as the night went on. Impressive! Bianca looking very proud of the Harley-Davidson award. Laura and David enjoying the evening. Labels: Awards, Campus Life, Overdrive News Overdrive Interactive Wins 2007 Internet Advertising Competition Award for Best Online Events CampaignOverdrive Interactive, a Boston-based full service search engine marketing and online media agency specializing in lead generation, brand building and customer acquisition, announced today that the agency has been awarded the Best Online Events Campaign Award in the 2007 Internet Advertising Competition (IAC). Overdrive received the award from the Web Marketing Association for Outstanding Achievement in Internet Advertising for the online media campaign that was designed and developed for client, Las Vegas Motor Speedway. See the creative here. Now in its 11th year, the IAC Awards are produced by the Web Marketing Association (WMA) and is the premier event for web developers and marketers each year. The Internet Advertising Competition (IAC) Awards are produced by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible, and showcase the award winning Internet advertising. This is one of the only competitions to recognize only online categories of advertising. IAC Award entries are submitted by advertising and interactive agencies or corporate marketing departments worldwide. "We are delighted to be recognized with the prestigious IAC Award. To be recognized by a jury of your peers is definitely validating and an acknowledgement of the great work that Overdrive is doing on behalf of our clients," commented Ty Velde, Director of Client Services. The online banner campaign utilized eye-catching imagery from previous, memorable races and was accompanied by straight-forward, witty copy. The goal of the campaign was to target NASCAR fans to buy tickets to the Spring Cup Weekend at Las Vegas Motor Speedway. For more information on Overdrive's online media services, click here. About Overdrive Interactive: Boston-based Overdrive Interactive (http://www.overdriveinteractive.com/) is a full service online marketing firm that specializes in branding and lead generation services using search engine optimization, paid search management, online media planning and buying, email marketing, and web and application development. The agency serves a wide range of consumer and B2B Fortune 500 companies. Labels: Awards, Overdrive News Overdrive Interactive Receives MarketingSherpa 2007 Email Award for Webinar CampaignThe 2007 Email Awards were presented at a gala awards ceremony on Monday, March 5 in Miami. This is the second year in a row that Overdrive Interactive has been recognized for its marketing campaigns for Symmetricom. Last year, the company received a 2006 Email Award from MarketingSherpa for the campaign that launched SyncServer® S200/S250, high-performance GPS (Global Positioning System) network time servers for Next Generation Networks. “We are delighted to be recognized with the prestigious MarketingSherpa Award. To be recognized by a jury of your peers is definitely validating and an acknowledgement of the great work that Overdrive is doing on behalf of our clients.” commented Ty Velde, Director of Client Services. For more information on the MarketingSherpa Email Awards, visit: http://www.marketingsherpa.com/. About Overdrive Interactive: Boston-based Overdrive Interactive (http://www.overdriveinteractive.com/) is a full service online marketing firm that specializes in branding and lead generation services using search engine optimization, paid search management, online media planning and buying, social media marketing, email marketing, and web and application development. The agency serves a wide range of consumer and B2B Fortune 500 companies. Labels: Awards, Overdrive News Overdrive Interactive Wins IAC Award for Outstanding Achievement in Internet Advertising Working on the Las Vegas Motor Speedway campaign was a great opportunity to work on some cool creative concepts for one of the fastest growing sports around- and the best part was going to see the race in Las Vegas thanks to the the folks at LVMS! Check out the IAC Awards Page or view the creative concepts below: Las Vegas Motor Speedway Banner Campaigns: Labels: Awards, Overdrive News Overdrive Interactive Receives 2007 WebAward for Symmetricom Web SiteFounded by the Web Marketing Association (WMA) in 1997, the WebAwards name the best web site in 96 industry categories. Nominations come from interactive agencies and web site marketing departments in more than 33 countries. The standards-defining competition sets industry benchmarks for the best web sites based on design, interactivity, technology, content, innovation, copywriting and ease of use to target audiences. “We are delighted to be recognized with several prestigious NEDMA Awards. To be recognized by a jury of your peers is definitely validating and an acknowledgement of the great work that Overdrive is doing on behalf of our clients.” commented Ty Velde, Director of Client Services. A corporate site, http://ngn.symmetricom.com/, is focused on Symmetricom’s timing and synchronization solutions that play a critical role in next generation networks for the support of legacy services as well as for emerging services. Symmetricom products are essential for quality assurance, network performance, service availability and seamless interoperability across the universe of network elements, service infrastructure and customer premise equipment. The site Overdrive built presents Symmetricom’s full suite of next generation synchronization and timing products designed to maximize network performance. “The goal of the WebAwards is to provide a forum to recognize the people and organizations responsible for developing some of the most effective web sites on the Internet today,” said William Rice, president of the WMA. “We congratulate Overdrive Interactive for outstanding achievement in web site design and development.” For more information on Overdrive’s website development services, click here. About Overdrive Interactive Boston-based Overdrive Interactive (http://www.OverdriveInteractive.com) is a full service online marketing firm that specializes in branding and lead generation services using search engine optimization, paid search management, online media planning and buying, email marketing, and web and application development. The agency serves a wide range of consumer and B2B Fortune 500 companies. Labels: Awards, Overdrive News Overdrive Interactive Wins New England Direct Marketing Association (NEDMA) 2007 Awards for Creative ExcellenceThe following submissions were honored in various categories: •Symmetricom Next Generation Timing and Synchronization products won Gold in the electronic category for other interactive campaigns •LoJack Online Media banner won Bronze in the electronic category for consumer online banners •True Advantage Clutter Buster won Bronze in the direct mail category for B-to-B lead generation “We are delighted to be recognized with several prestigious NEDMA Awards. To be recognized by a jury of your peers is definitely validating and an acknowledgement of the great work that Overdrive is doing on behalf of our clients.” commented Ty Velde, Director of Client Services. The NEDMA Awards is a results-oriented competition based on excellence of the marketing solution, recognizing creative and strategic achievements. The awards honor direct marketing excellence in categories that include print, direct mail, broadcast, catalog, electronic, other media, technique, integrated media and direct mail on a shoestring. The winners of the 26th Annual NEDMA Awards for Creative Excellence were announced before a crowd of over 500 at a ceremony last month in Boston, Massachusetts. For more information, visit: http://www.nedma.com. About Overdrive Interactive Boston-based Overdrive Interactive (http://www.OverdriveInteractive.com) is a full service online marketing firm that specializes in branding and lead generation services using search engine optimization, paid search management, online media planning and buying, email marketing, and web and application development. The agency serves a wide range of consumer and B2B Fortune 500 companies. Labels: Awards, Overdrive News Overdrive Wins at 2007 NEDMA Awards
Harry and Laura with their hands on the prize!  Meghan and Ty enjoying the atmosphere Group shot! Bill, Harry and Naomi Bill doing his 'victory face' Labels: Awards, Campus Life, Overdrive News Overdrive Interactive Wins Prestigious PROMO Interactive Marketing AwardOverdrive was presented with the challenge of generating 20,000 leads per month during the last quarter of 2006. In order to meet this goal, Overdrive greatly expanded the list of branded and non-branded keywords that had been historically linked to Harley-Davidson to roughly 16,000 keywords. Secondly, ad copy was customized adhering to search marketing best practices for each offering and business line and then bid into the best-performing positions. Lastly, customized landing pages were created to feature relevant copy and imagery that encouraged users to register to setup a consumer profile. “The personal data collected will be used to send direct mail and e-mail promotions, and to support dealer programs for years to come,” says Harry J. Gold, CEO and Managing Partner of Overdrive Interactive. “There were no sweeps or incentives to prompt people to register,” he adds. “They had to voluntarily become part of Harley-Davidson's marketing program. The success of the program shows the power of the brand.” Tracking also played crucial role in the restructure. “The tracking system brings together keyword, click, conversion and cost data into a port that allowed us to identify the best performing terms,” Gold says. “Then you can focus more media funds on those best performing terms, as opposed to optimizing on a cost per click.” The outcome? Impressions (the number of times that search ads were viewed) jumped an impressive 157% from August to November, while the cost per impression fell by 40%. In addition, the cost per action and cost per lead were cut in half. Most importantly, the monthly lead quota was met. “We are delighted to be recognized with the prestigious PROMO Award. To be recognized by a jury of your peers is definitely validating and an acknowledgement of the great work that Overdrive is doing on behalf of our clients.” commented Ty Velde, Director of Client Services. PROMO's Interactive Marketing Awards honor the best and brightest in effective interactive marketing. This ALL-NEW program recognizes the valuable role that interactive tactics play in motivating consumer response and creating strong, exciting brands and will award winners in multiple categories—from text messaging to multi-channel tie-ins to online contests. About Overdrive Interactive Boston-based Overdrive Interactive (http://www.ovedriveinteractive.com/) is a full service online marketing firm that specializes in branding and lead generation services using search engine optimization, paid search management, online media planning and buying, email marketing, and web and application development. The agency serves a wide range of consumer and B2B Fortune 500 companies. Labels: Awards, Overdrive News Overdrive Interactive Receives 2006 WebAward for Web SiteNow in its 10th year, the WebAward Competition is produced by the Web Marketing Association (WMA) and is the premier annual web site award competition. The WebAward names the best web sites in 96 industries and set the standard of excellence for all website development. Nominations come from interactive agencies and web site marketing departments in more than 33 countries. “We are delighted to be recognized with the prestigious WebAward. To be recognized by a jury of your peers is definitely validating and an acknowledgement of the great work that Overdrive is doing on behalf of our clients.” commented Ty Velde, Director of Client Services. A corporate site, http://www.symmttm.com/, is focused on Symmetricom’s time and frequency instrumentation products and services. The web site is designed to provide customers with a comprehensive guide to Symmetricom’s complete Timing, Test & Measurement solution offerings, including 1) Time & Frequency Solutions, which includes GPS instrumentation, bus level cards and precise frequency references (atomic standards), 2) IP Network Timing Products for Enterprise markets and 3) Space, Defense and Avionics (SDA) markets for high reliability components and systems. “The WebAwards have been very successful for the past 10 years because of our clearly defined judging process and our focus on setting industry specific standards for web development,” said William Rice, president of the WMA. “To us, winning a web site award is not only a great marketing opportunity, but a chance to receive quality feedback from industry professionals that help improve the overall web experience.” For more information on Overdrive’s web site development services, click here. About Overdrive Interactive Boston-based Overdrive Interactive (http://www.overdriveinteractive.com/) is a full service online marketing firm that specializes in branding and lead generation services using search engine optimization, paid search management, online media planning and buying, email marketing, and web and application development. The agency serves a wide range of consumer and B2B Fortune 500 companies. Labels: Awards, Overdrive News Overdrive Interactive Receives MarketingSherpa 2006 Email AwardThe 2006 Email Awards were presented at a gala awards ceremony at the House of Blues, Downtown Chicago on April 20, 2006 in conjunction with MarketingSherpa's Email Marketing Summit that hosted 500 email marketing peers that included advanced email marketers, B-to-B marketers, e-commerce marketers, e-retail marketers, e-newsletter publishers and interactive agencies. “We are delighted to be recognized with the prestigious MarketingSherpa Award. To be recognized by a jury of your peers is definitely validating and an acknowledgement of the great work that Overdrive is doing on behalf of our clients.” commented Ty Velde, Director of Client Services. For more information on Overdrive’s email marketing services, click here. About MarketingSherpa MarketingSherpa, Inc. is a research firm publishing case studies, benchmark data and how-to information for marketing, advertising, and public relations professionals. Research activities include: in-depth interviews with marketing VPs, directors and the agencies/consultancies that serve them in the US and Canada; surveys of online and email newsletter readership that includes 173,000 marketing, advertising and PR professionals; industry-wide results data based on aggregate client results metrics from various vendors and analytics firms, and much more. For more information, visit http://www.marketingsherpa.com/. About Overdrive Interactive Boston-based Overdrive Interactive (http://www.overdriveinteractive.com/) is a full service online marketing firm that specializes in branding and lead generation services using search engine optimization, paid search management, online media planning and buying, email marketing, and web and application development. The agency serves a wide range of consumer and B2B Fortune 500 companies. Labels: Awards, Overdrive News Overdrive Interactive Receives Webby Award for IT Hardware/Software Web Site"As a result of the exceptional quality of submissions this year, for the first time ever, the 9th Annual Webby Awards is recognizing the sites, and the teams behind them, that demonstrate a standard of excellence," commented Tiffany Shlain, founder and chairperson of The Webby Awards. "Of the more than 4,000 entries submitted to the 9th Annual Webby Awards, fewer than 20% were deemed Webby Worthy. This honor signifies an outstanding caliber of work." A corporate site, http://www.ntp-systems.com/is focused on Symmetricom's network time synchronization product line such as network time servers, network time synchronization software and time displays. These solutions aid in providing secure and accurate time on IT enterprise systems. The Webby Awards are determined by the International Academy of Digital Arts & Sciences, a global organization with a membership that includes musician David Bowie, Virgin Group founder Richard Branson, The Body Shop president Anita Roddick, "Simpsons" creator Matt Groening, Real Networks CEO Rob Glaser, and fashion designer Max Azria. “We are delighted to be recognized with the prestigious Webby Award. To be recognized by a jury of your peers is definitely validating and an acknowledgement of the great work that Overdrive is doing on behalf of our clients.” commented Ty Velde, Director of Client Services. About The Webby Awards Called the "Oscars of the Internet" by the New York Times, the Webby is the leading international award honoring excellence in Web design, creativity, usability and functionality. Established in 1996, the 9th Annual Webby Awards received over 4,000 entries from all 50 states and over 40 countries worldwide. The Webby Awards is presented by The International Academy of Digital Arts and Sciences. Sponsors and Partners of The Webby Awards include: The Creative Group; Adweek Magazines; Fortune and FSB; Ektron; 2Advanced Studios; The Online Publishing Association; MX Interactive; IDG; PricewaterhouseCoopers, and Rackspace Managed Hosting. For more information, visit http://www.webbyawards.com/. About Overdrive Interactive Boston-based Overdrive Interactive (http://www.ovrdrv.com/) is a full service online marketing firm that specializes in branding and lead generation services using search engine optimization, paid search management, online media planning and buying, email marketing, and web and application development. The agency serves a wide range of consumer and B2B Fortune 500 companies. Labels: Awards, Overdrive News |
Blog Search
Categories
|
June 17, 2008— 
| Blog Home | Social Media Map | Schedule a Seminar | eMarketing Blog | Contact Bloggers | © 2002-2010 Overdrive. All Rights Reserved. |