 |
|
Overdrive Interactive Sweeps Paid Search Category at New England Direct Marketing Association (NEDMA) 2008 Awards for Creative ExcellenceInteractive Marketing Agency Receives Top Honors from Direct Marketing Trade Association
The following submissions were honored in various categories:
“We are delighted to be presented with the prestigious NEDMA Awards. To be recognized by a jury of your peers is definitely validating and an acknowledgement of the great work that Overdrive is doing on behalf of our clients” commented “Sweeping the entire paid search category is a real tribute to our team members who are constantly raising the ROI of campaigns they manage” said Harry J. Gold, CEO of Overdrive. He added, “It is the combination of our applied best practices, diligent Account Management and cutting edge technology that lets us deliver the kind of results that warrant this kind of recognition.” The NEDMA Awards is a results-oriented competition based on excellence of the marketing solution, recognizing creative and strategic achievements. The awards honor direct marketing excellence in categories that include print ads, direct mail, broadcast, catalog, electronic, integrated media campaigns and direct mail. The winners of the 27th Annual NEDMA Awards for Creative Excellence, selected from more than 450 submissions, were announced by radio personality Billy Costa of KISS 108 at a ceremony earlier this month in About Overdrive Interactive Labels: Agency News, Awards NEDMA Awards 2008Overdrive Interactive attended the 2008 New England Direct Marketing Association (NEDMA) Awards for Creative Excellence on June 11th. We took home 5 awards - 3 of which were GOLD! We swept the paid search category which was such an amazing accomplishment for our team members. Below are some pictures from the evening. If you'd like to check out the formal press release, visit this posting: http://www.ovrdrv.com/blog/2008/06/overdrive-interactive-sweeps-paid.aspHarry with some industry friends from Blue Sky Factory who was the evening's sponsor.  Say cheese, Overdrive Team!  Barb and Ra - front and center! Meryl was a trooper blowing up the table's beach balls which were tossed around as the night went on. Impressive! Bianca looking very proud of the Harley-Davidson award. Laura and David enjoying the evening. Labels: Awards, Campus Life Overdrive Interactive Wins 2007 Internet Advertising Competition Award for Best Online Events CampaignOverdrive Interactive, a Boston-based full service search engine marketing and online media agency specializing in lead generation, brand building and customer acquisition, announced today that the agency has been awarded the Best Online Events Campaign Award in the 2007 Internet Advertising Competition (IAC).Overdrive received the award from the Web Marketing Association for Outstanding Achievement in Internet Advertising for the online media campaign that was designed and developed for client, Las Vegas Motor Speedway. See the creative here. Now in its 11th year, the IAC Awards are produced by the Web Marketing Association (WMA) and is the premier event for web developers and marketers each year. The Internet Advertising Competition (IAC) Awards are produced by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible, and showcase the award winning Internet advertising. This is one of the only competitions to recognize only online categories of advertising. IAC Award entries are submitted by advertising and interactive agencies or corporate marketing departments worldwide. "We are delighted to be recognized with the prestigious IAC Award. To be recognized by a jury of your peers is definitely validating and an acknowledgement of the great work that Overdrive is doing on behalf of our clients," commented Ty Velde, Director of Client Services. The online banner campaign utilized eye-catching imagery from previous, memorable races and was accompanied by straight-forward, witty copy. The goal of the campaign was to target NASCAR fans to buy tickets to the Spring Cup Weekend at Las Vegas Motor Speedway. For more information on Overdrive's online media services, click here. About Overdrive Interactive: Boston-based Overdrive Interactive (http://www.OverdriveInteractive.com) is a full service online marketing firm that specializes in branding and lead generation services using search engine optimization, paid search management, online media planning and buying, email marketing, and web and application development. The agency serves a wide range of consumer and B2B Fortune 500 companies. Labels: Agency News, Awards Overdrive Interactive Receives MarketingSherpa 2007 Email Award for Webinar CampaignOverdrive Interactive, a Boston-based full service online marketing agency specializing in lead generation, brand building and customer acquisition, today announced that the company received a 2007 Email Marketing Award from MarketingSherpa, a research firm that publishes how-to information for marketing, advertising and public relations professionals, for the email campaign that promoted Symmetricom's three-part webinar series on precise timing and synchronization for Next Generation Networks with the Alliance for Telecommunications Industry Solutions (ATIS). The email campaign received a Silver [B-to-B] Award in the “Best (or Most Dramatic) Test You Learned From” category.The 2007 Email Awards were presented at a gala awards ceremony on Monday, March 5 in Miami. This is the second year in a row that Overdrive Interactive has been recognized for its marketing campaigns for Symmetricom. Last year, the company received a 2006 Email Award from MarketingSherpa for the campaign that launched SyncServer® S200/S250, high-performance GPS (Global Positioning System) network time servers for Next Generation Networks. “We are delighted to be recognized with the prestigious MarketingSherpa Award. To be recognized by a jury of your peers is definitely validating and an acknowledgement of the great work that Overdrive is doing on behalf of our clients.” commented Ty Velde, Director of Client Services. For more information on the MarketingSherpa Email Awards, visit: http://www.marketingsherpa.com/. About Overdrive Interactive: Boston-based Overdrive Interactive (http://www.overdriveinteractive.com/) is a full service online marketing firm that specializes in branding and lead generation services using search engine optimization, paid search management, online media planning and buying, social media marketing, email marketing, and web and application development. The agency serves a wide range of consumer and B2B Fortune 500 companies. Labels: Agency News, Awards Overdrive Interactive wins IAC Award for Outstanding Achievement in Internet Advertising Working on the Las Vegas Motor Speedway campaign was a great opportunity to work on some cool creative concepts for one of the fastest growing sports around- and the best part was going to see the race in Las Vegas thanks to the the folks at LVMS! Check out the IAC Awards Page or view the creative concepts below: Las Vegas Motor Speedway Banner Campaigns: Labels: Agency News, Awards Overdrive Interactive Receives 2007 WebAward for Symmetricom Web SiteOverdrive Interactive, a Boston-based full service online marketing agency specializing in lead generation, brand building and customer acquisition as well as website development, announced that the web site the firm designed and developed, http://ngn.symmetricom.com/, has been awarded a 2007 WebAward in the B2B Standard of Excellence and Telecommunication Standard of Excellence categories.Founded by the Web Marketing Association (WMA) in 1997, the WebAwards name the best web site in 96 industry categories. Nominations come from interactive agencies and web site marketing departments in more than 33 countries. The standards-defining competition sets industry benchmarks for the best web sites based on design, interactivity, technology, content, innovation, copywriting and ease of use to target audiences. “We are delighted to be recognized with several prestigious NEDMA Awards. To be recognized by a jury of your peers is definitely validating and an acknowledgement of the great work that Overdrive is doing on behalf of our clients.” commented Ty Velde, Director of Client Services. A corporate site, http://ngn.symmetricom.com/, is focused on Symmetricom’s timing and synchronization solutions that play a critical role in next generation networks for the support of legacy services as well as for emerging services. Symmetricom products are essential for quality assurance, network performance, service availability and seamless interoperability across the universe of network elements, service infrastructure and customer premise equipment. The site Overdrive built presents Symmetricom’s full suite of next generation synchronization and timing products designed to maximize network performance. “The goal of the WebAwards is to provide a forum to recognize the people and organizations responsible for developing some of the most effective web sites on the Internet today,” said William Rice, president of the WMA. “We congratulate Overdrive Interactive for outstanding achievement in web site design and development.” For more information on Overdrive’s website development services, click here. About Overdrive Interactive Boston-based Overdrive Interactive (http://www.OverdriveInteractive.com) is a full service online marketing firm that specializes in branding and lead generation services using search engine optimization, paid search management, online media planning and buying, email marketing, and web and application development. The agency serves a wide range of consumer and B2B Fortune 500 companies. Labels: Agency News, Awards Overdrive Interactive Wins New England Direct Marketing Association (NEDMA) 2007 Awards for Creative ExcellenceOverdrive Interactive, a Boston-based full service search engine marketing and online media agency specializing in lead generation, brand building and customer acquisition, announced today that they received three New England Direct Marketing Association (NEDMA) 2007 Awards for Creative Excellence.The following submissions were honored in various categories: •Symmetricom Next Generation Timing and Synchronization products won Gold in the electronic category for other interactive campaigns •LoJack Online Media banner won Bronze in the electronic category for consumer online banners •True Advantage Clutter Buster won Bronze in the direct mail category for B-to-B lead generation “We are delighted to be recognized with several prestigious NEDMA Awards. To be recognized by a jury of your peers is definitely validating and an acknowledgement of the great work that Overdrive is doing on behalf of our clients.” commented Ty Velde, Director of Client Services. The NEDMA Awards is a results-oriented competition based on excellence of the marketing solution, recognizing creative and strategic achievements. The awards honor direct marketing excellence in categories that include print, direct mail, broadcast, catalog, electronic, other media, technique, integrated media and direct mail on a shoestring. The winners of the 26th Annual NEDMA Awards for Creative Excellence were announced before a crowd of over 500 at a ceremony last month in Boston, Massachusetts. For more information, visit: http://www.nedma.com. About Overdrive Interactive Boston-based Overdrive Interactive (http://www.OverdriveInteractive.com) is a full service online marketing firm that specializes in branding and lead generation services using search engine optimization, paid search management, online media planning and buying, email marketing, and web and application development. The agency serves a wide range of consumer and B2B Fortune 500 companies. Labels: Agency News, Awards Overdrive Interactive Wins Prestigious PROMO Interactive Marketing AwardOverdrive Interactive, a Boston-based full service search engine marketing and online media agency specializing in lead generation, brand building and customer acquisition, announced today that the Harley-Davidson Paid Search Campaign won top honors from PROMO’s 2007 Interactive Marketing Awards in the search engine marketing category.Overdrive was presented with the challenge of generating 20,000 leads per month during the last quarter of 2006. In order to meet this goal, Overdrive greatly expanded the list of branded and non-branded keywords that had been historically linked to Harley-Davidson to roughly 16,000 keywords. Secondly, ad copy was customized adhering to search marketing best practices for each offering and business line and then bid into the best-performing positions. Lastly, customized landing pages were created to feature relevant copy and imagery that encouraged users to register to setup a consumer profile. “The personal data collected will be used to send direct mail and e-mail promotions, and to support dealer programs for years to come,” says Harry J. Gold, CEO and Managing Partner of Overdrive Interactive. “There were no sweeps or incentives to prompt people to register,” he adds. “They had to voluntarily become part of Harley-Davidson's marketing program. The success of the program shows the power of the brand.” Tracking also played crucial role in the restructure. “The tracking system brings together keyword, click, conversion and cost data into a port that allowed us to identify the best performing terms,” Gold says. “Then you can focus more media funds on those best performing terms, as opposed to optimizing on a cost per click.” The outcome? Impressions (the number of times that search ads were viewed) jumped an impressive 157% from August to November, while the cost per impression fell by 40%. In addition, the cost per action and cost per lead were cut in half. Most importantly, the monthly lead quota was met. “We are delighted to be recognized with the prestigious PROMO Award. To be recognized by a jury of your peers is definitely validating and an acknowledgement of the great work that Overdrive is doing on behalf of our clients.” commented Ty Velde, Director of Client Services. PROMO's Interactive Marketing Awards honor the best and brightest in effective interactive marketing. This ALL-NEW program recognizes the valuable role that interactive tactics play in motivating consumer response and creating strong, exciting brands and will award winners in multiple categories—from text messaging to multi-channel tie-ins to online contests. About Overdrive Interactive Boston-based Overdrive Interactive (http://www.OverdriveInteractive.com) is a full service online marketing firm that specializes in branding and lead generation services using search engine optimization, paid search management, online media planning and buying, email marketing, and web and application development. The agency serves a wide range of consumer and B2B Fortune 500 companies. Labels: Agency News, Awards Overdrive Interactive Receives 2006 WebAward for Web SiteOverdrive Interactive, a Boston-based full service online marketing agency specializing in lead generation, brand building and customer acquisition as well as website development, today announced that the web site they designed and developed, http://www.SymmTTM.com, was awarded a 2006 Technology Standard of Excellence WebAward for Time and Frequency Instrumentation Products and Services.Now in its 10th year, the WebAward Competition is produced by the Web Marketing Association (WMA) and is the premier annual web site award competition. The WebAward names the best web sites in 96 industries and set the standard of excellence for all website development. Nominations come from interactive agencies and web site marketing departments in more than 33 countries. “We are delighted to be recognized with the prestigious WebAward. To be recognized by a jury of your peers is definitely validating and an acknowledgement of the great work that Overdrive is doing on behalf of our clients.” commented Ty Velde, Director of Client Services. A corporate site, http://www.SymmTTM.com, is focused on Symmetricom’s time and frequency instrumentation products and services. The web site is designed to provide customers with a comprehensive guide to Symmetricom’s complete Timing, Test & Measurement solution offerings, including 1) Time & Frequency Solutions, which includes GPS instrumentation, bus level cards and precise frequency references (atomic standards), 2) IP Network Timing Products for Enterprise markets and 3) Space, Defense and Avionics (SDA) markets for high reliability components and systems. “The WebAwards have been very successful for the past 10 years because of our clearly defined judging process and our focus on setting industry specific standards for web development,” said William Rice, president of the WMA. “To us, winning a web site award is not only a great marketing opportunity, but a chance to receive quality feedback from industry professionals that help improve the overall web experience.” For more information on Overdrive’s web site development services, click here. About Overdrive Interactive Boston-based Overdrive Interactive (http://www.OverdriveInteractive.com) is a full service online marketing firm that specializes in branding and lead generation services using search engine optimization, paid search management, online media planning and buying, email marketing, and web and application development. The agency serves a wide range of consumer and B2B Fortune 500 companies. Labels: Agency News, Awards Overdrive Interactive Receives MarketingSherpa 2006 Email AwardOverdrive Interactive, a Boston-based full service online marketing agency specializing in lead generation, brand building and customer acquisition, today announced that the company received a 2006 Email Marketing Award from MarketingSherpa, a research firm that publishes how-to information for marketing, advertising and public relations professionals, for the email campaign that launched the introduction of high-performance, GPS (Global Positioning System) network time servers, SyncServer® S200/S250, optimized for the ever-demanding high-bandwidth Next-Generation-Network (NGN). The email campaign received a Silver [B-to-B] Award in the Best Email Sales Alert category.The 2006 Email Awards were presented at a gala awards ceremony at the House of Blues, Downtown Chicago on April 20, 2006 in conjunction with MarketingSherpa's Email Marketing Summit that hosted 500 email marketing peers that included advanced email marketers, B-to-B marketers, e-commerce marketers, e-retail marketers, e-newsletter publishers and interactive agencies. “We are delighted to be recognized with the prestigious MarketingSherpa Award. To be recognized by a jury of your peers is definitely validating and an acknowledgement of the great work that Overdrive is doing on behalf of our clients.” commented Ty Velde, Director of Client Services. For more information on Overdrive’s email marketing services, click here. About MarketingSherpa MarketingSherpa, Inc. is a research firm publishing case studies, benchmark data and how-to information for marketing, advertising, and public relations professionals. Research activities include: in-depth interviews with marketing VPs, directors and the agencies/consultancies that serve them in the US and Canada; surveys of online and email newsletter readership that includes 173,000 marketing, advertising and PR professionals; industry-wide results data based on aggregate client results metrics from various vendors and analytics firms, and much more. For more information, visit http://www.marketingsherpa.com. About Overdrive Interactive Boston-based Overdrive Interactive (http://www.OverdriveInteractive.com) is a full service online marketing firm that specializes in branding and lead generation services using search engine optimization, paid search management, online media planning and buying, email marketing, and web and application development. The agency serves a wide range of consumer and B2B Fortune 500 companies. Labels: Agency News, Awards Overdrive Interactive Receives Webby Award for IT Hardware/Software Web SiteOverdrive Interactive, a Boston-based full service online marketing agency specializing in lead generation, brand building and customer acquisition as well as website development, today announced that the web site they designed and developed, http://www.ntp-systems.com, was recognized as Webby Worthy in the IT Hardware/Software category of The 2005 Webby Awards, the leading international honor for web sites."As a result of the exceptional quality of submissions this year, for the first time ever, the 9th Annual Webby Awards is recognizing the sites, and the teams behind them, that demonstrate a standard of excellence," commented Tiffany Shlain, founder and chairperson of The Webby Awards. "Of the more than 4,000 entries submitted to the 9th Annual Webby Awards, fewer than 20% were deemed Webby Worthy. This honor signifies an outstanding caliber of work." A corporate site, http://www.ntp-systems.comis focused on Symmetricom's network time synchronization product line such as network time servers, network time synchronization software and time displays. These solutions aid in providing secure and accurate time on IT enterprise systems. The Webby Awards are determined by the International Academy of Digital Arts & Sciences, a global organization with a membership that includes musician David Bowie, Virgin Group founder Richard Branson, The Body Shop president Anita Roddick, "Simpsons" creator Matt Groening, Real Networks CEO Rob Glaser, and fashion designer Max Azria. “We are delighted to be recognized with the prestigious Webby Award. To be recognized by a jury of your peers is definitely validating and an acknowledgement of the great work that Overdrive is doing on behalf of our clients.” commented Ty Velde, Director of Client Services. About The Webby Awards Called the "Oscars of the Internet" by the New York Times, the Webby is the leading international award honoring excellence in Web design, creativity, usability and functionality. Established in 1996, the 9th Annual Webby Awards received over 4,000 entries from all 50 states and over 40 countries worldwide. The Webby Awards is presented by The International Academy of Digital Arts and Sciences. Sponsors and Partners of The Webby Awards include: The Creative Group; Adweek Magazines; Fortune and FSB; Ektron; 2Advanced Studios; The Online Publishing Association; MX Interactive; IDG; PricewaterhouseCoopers, and Rackspace Managed Hosting. For more information, visit www.webbyawards.com. About Overdrive Interactive Boston-based Overdrive Interactive (http://www.ovrdrv.com) is a full service online marketing firm that specializes in branding and lead generation services using search engine optimization, paid search management, online media planning and buying, email marketing, and web and application development. The agency serves a wide range of consumer and B2B Fortune 500 companies. Labels: Agency News, Awards |
Blog Search
Categories
|
June 17, 2008— 
| Blog Home | Schedule a Seminar | eMarketing Blog | Contact Bloggers | © 2002-2008 Overdrive. All Rights Reserved. |