 |
|
Archives
|
Cyber Monday Isn't Over YetToday is the day when retailers typically send the most email marketing messages of the year- Cyber Monday. With some industry doubt over whether or not online sales will come through as big as retailers are hoping for this year (according to the chairman of comScore), you should expect to see a ramp-up in email marketing strategies not just today, but on all four 'Echo Mondays'- the first four Mondays in December- as well. According to the Retail Email Blog, these four Mondays are when consumers are most receptive to email marketing messages. In fact, the blog states that last year, Mondays were the most popular and successful day of the week among email marketers in all of the fourth quarter, not just in December. In addition to picking the best day of the week to lure in potential online holiday shoppers, email marketers are trying some new strategies and tactics for 2009. New research from SLI systems suggested that adding features like site search to emails, or including videos with user reviews, can enhance the email's appeal to a consumer. Integration of new technology into email marketing is an important tool that email marketers must embrace to really get through to consumers this holiday season. With so much clutter in the marketplace, in order to break through to the consumer, a retailer needs to show something tech-savvy, fun and unique that will catch someone's eye over just any other email filling up his or her inbox. According to SLI Systems' "2009 E-Commerce Customer Experience Survey", 35% of online businesses plan to increase their budget in preparation for the holidays, in the hopes of capitalizing on the biggest shopping season of the year to generate positive ROI. It is even more crucial in this regard that marketers begin thinking more outside the box with email strategies. A retailer's house email list could be its single greatest asset- what more could you want than an arsenal of people who have already shown interest in your products?? An additional email strategy that should be big this year is the integration of social media with email marketing. In an April 2009 study from Ball State University, the Email Marketer’s Club and ExactTarget found that only 13% of email marketers were integrating social media into their campaigns. However, 46% of them intended to do so this year. "While the global reach, rapid adoption and high engagement found in social media have email marketers salivating at the potential these environments offer to engage with customers and prospects, the real challenge is how best to facilitate meaningful interactions," said Morgan Stewart, ExactTarget’s director of research and strategy. This concept is what retailers are trying to capitalize on this year, to find the "sweet spot" where they can really get through to consumers in their favorite (and most influential) atmospheres. So look out for some new and interesting emails on the upcoming 'Echo Mondays'. Anything breaking through the clutter for you? Share it with us! Sources: http://www.marketingvox.com/email-marketers-combine-tactics-for-echo-mondays-045623/ http://www.webpronews.com/topnews/2009/04/22/integrating-social-media-with-email-marketing Labels: eCommerce, Email Marketing, Holiday Shopping, Online Shopping Boston Online Marketing Firm Wins Best Of Show at 2009 Internet Advertising Competition (IAC) Awards for Innovative Email Marketing CampaignBoston online marketing agency Overdrive Interactive has won the “Best of Show Email Message Campaign Award” at the 2009 Interactive Advertising Competition. The prestigious honor is awarded by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible and showcase the award winning Internet advertising. The company won for its work for the email marketing campaign developed for Symmetricom and its Next Generation Network telecommunications services. For details and to view the award winning work, click here. The award was based on the judging criteria of “creativity, innovation, impact, design, copywriting, and use of the medium.” Fellow winners in other categories read like a virtual Who’s Who in interactive advertising and online marketing, including: Digitas, Atmosphere BBDO, Ogilvy San Francisco, Agency.com, AvatarLabs and Publicis Modem. “This award recognizes our online marketing expertise alongside some of the best known and largest interactive agencies in the country,” said Overdrive Interactive Partner and Director of Client Services, Ty Velde. “It also gives credence to our belief that online marketing must not only be creative within the medium, it must deliver bottom line results for our clients.” As the architect behind online marketing programs for such business leaders as Harley-Davidson, John Hancock, LoJack, Princeton Review Boston.com and EMC, Overdrive is no stranger to the big stage. The company has enjoyed much national recognition, garnering awards from organizations such as MITX, W3, NEDMA, MarketingSherpa and The Webby’s. The Internet Advertising Competition (IAC) Awards are produced by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible, and showcase the award winning Internet advertising. This is one of the only competitions to recognize only online categories of advertising. For more information, visit www.iacaward.org/iac/. About Overdrive InteractiveOverdrive Interactive is a full-service online marketing agency based in Boston that helps clients grow their business with engaging and measurable online media, social media and search engine marketing campaigns and services. The agency specializes in creating genuine consumer connections that help companies build their brands, generate leads and drive revenue. Overdrive serves organizations that are seeking a high level of accountability from their marketing firms and advertising investments. For more information, please visit www.OverdriveInteractive.com. Labels: Awards, Email Marketing, Overdrive News |
Blog Search
Categories
|
| Blog Home | Social Media Map | Schedule a Seminar | eMarketing Blog | Contact Bloggers | © 2002-2010 Overdrive. All Rights Reserved. |