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Online Marketing Expert Harry Gold to Share Social Media Marketing Case Studies and Best Practices at NEDMA Technology DayBOSTON, MA (October 9, 2009) -- On Friday, October 23, at the Microsoft Seminar Facility in Waltham, Mass., Harry Gold, CEO, Overdrive Interactive, will join a group of online marketing luminaries and experts at the NEDMA Technology Day to discuss the impact of social media marketing on businesses and how to best leverage online resources to drive ROI. During the three-hour seminar (1:00pm-4:00pm), Gold will use real social media marketing case studies to show how companies that weave content and messages into social media outlets such as Facebook, Twitter and YouTube can make lasting connections with consumers. The presentation will also frame social media marketing within the following areas: blog outreach and monitoring; social network profile creation; application development; content channel creation; friends and fan outreach; content stream creation; hyper-targeted social media buying; social media measurement and ROI tracking. A frequent speaker at NEDMA events, Gold’s seminars have been described as offering “vital information on interconnecting” and a “fire-hose of information on vital topics.” His knowledge of how to capture not just an audience, but the right audience, has made him a leader in the industry, and his no-nonsense approach has made even the most conservative companies reevaluate their place in the social media landscape. With concrete content and easy to follow examples, Gold has become a popular participant in international media and marketing conferences. “Harry Gold is a well-known in the world of social media marketing,” said NEDMA Managing Director Beth Drysdale. “His company’s work in online marketing is representative of a new generation of marketing that is shaping the way businesses work today. We’re honored to have him as one of our industry experts.” A leader in social media marketing, Gold’s mission is to create innovative online marketing programs based on real-world success. His company, Overdrive Interactive, is at the forefront of this movement helping companies such as Harley-Davidson, Vista Print, Boston.com, EMC, Progress Software and Zipcar enter the world of social media with the strategies, tactics and tools necessary to create a tangible impact. For more information on the conference, please visit: http://www.OverdriveInteractive.com/Nedma-Event -Continued- Harry Gold: A Career of Defining Online and Social Media Marketing Success Harry brings to Overdrive a highly distinguished background in online development, search engine marketing, and online media that goes back over 10 years. He started his online career in 1995 when he founded Interactive Promotions. Since then he has been at the forefront in developing successful online programs for various agencies and Fortune 500 companies. His client experience includes search and online media management for top companies that include General Motors, Harley-Davidson, John Hancock, Dow Jones, EMC, Progress, LoJack, Cognos, Club Med, Bose and many other companies now enjoying a strong Internet presence. As the architect and conductor behind Overdrive's programs, Harry's primary mission is to create innovative marketing programs based on real-world success and to make sure that the best marketing and technology practices that drive those successes are continually institutionalized into the culture and methods of the agency. What excites Harry is the knowledge that Overdrive's collaborative environment has created a company of online experts, all of whom drive success for the clients and companies they serve. Harry is a frequent lecturer on search engine marketing and online media for The New England Direct Marketing Association, The Ad Club, and Boston University. He is also a recognized subject matter expert and columnist for ClickZ. ABOUT NEDMA (www.nedma.com) The New England Direct Marketing Association is a regional, professional association for all those interested in direct marketing. Membership is composed of leading area companies that use direct marketing, direct marketing agencies, independent professionals, educators, and students. NEDMA sponsors an extensive series of events, including business/dinner meetings with forums and networking immediately preceding the meetings. For more information please visit: http://www.nedma.com ABOUT OVERDRIVE INTERACTIVE Overdrive Interactive is a full-service online marketing agency based in Boston that helps clients grow their business with engaging and measurable online media, social media and search engine marketing campaigns and services. The agency specializes in creating genuine consumer connections that help companies build their brands, generate leads and drive revenue. Overdrive serves organizations that are seeking a high level of accountability from their marketing firms and advertising investments. For more information, please visit www.ovrdrv.com. Labels: Events, Industry, Overdrive News, Social Media, Social Media Marketing, Strategy MarketingSherpa Webinar Addresses Evolving Social Media Landscape for Marketing Professionals MarketingSherpa, a leader in marketing research and education, has teamed up with social media marketing agency Overdrive Interactive to present “Social Media Is About Socializing” webinar. The session will take place Tuesday, June 23, at 2:00 PM EDT. The webinar will feature Jeanne Hopkins, MarketingSherpa’s CMO and Harry Gold, CEO of Overdrive Interactive.“MarketingSherpa is excited to be working with Overdrive because they have crafted successful online marketing campaigns using social media for clients such as Harley-Davidson, EMC and Cognos,” said Hopkins. “Research from the recently released MarketingSherpa Social Media & PR Benchmark Guide outlines the need for a well-thought out plan in both B2C and B2B markets.” “Social Media Is About Socializing” will address the necessity of a social media presence for today’s businesses and the numerous benefits of joining the virtual play space via Facebook, Twitter, blogging and more. Specifically, the webinar will focus on:
“The businesses that are growing in this financial climate are incorporating social media elements into their interactive marketing strategies,” says Gold. “If executed correctly, social media marketing can make both a measurable impact with leads and revenue as well as build brand loyalty over time.” Labels: Events, Overdrive News, Social Media Social Media Expert Harry Gold to Present Social Media Marketing Series at NEDMA 2009 Annual ConferenceFrom Facebook to Twitter to blogs, social media marketing is quickly becoming the go-to solution for many businesses as a cost-effective and successful direct marketing and branding tool. Online marketing expert Harry Gold will explore the corporate social media marketing boom and how companies can effectively wade the online marketing waters at the New England Direct Marketing Association (NEDMA) 2009 Annual Conference. Gold is the leader of Boston-based online marketing agency Overdrive Interactive, the masterminds behind several online marketing programs for clients such as Harley-Davidson, John Hancock, EMC, Dow Jones and The Princeton Review. Drawing on his experience from developing these channels, Gold will address the importance and complexities of creating brand awareness in today’s economy and web environment. Gold’s full day “Search Engine, Blog, and Social Media Marketing” NEDMA workshop on May 6th is geared towards marketing professionals looking to familiarize themselves with and understand the latest online techniques to help stay in the forefront of their industries. Gold’s shorter, one hour session “Social Media is about Socializing” NEDMA seminar is on May 7th and provides a great introduction to social media for companies looking for an edge in the space. At the NEDMA conference, Gold will also discuss how social media marketing technologies can help lead to new business opportunities and partnerships, build a fan base, and create a direct business-consumer relationship by saturating the virtual play space. “The businesses that are growing in this financial climate are incorporating social media elements into their interactive marketing strategies,” says Gold. “If executed correctly, social media marketing can make both a measurable impact with leads and revenue as well as build brand loyalty over time.” To help spark conversation about the growing social media landscape, Overdrive Interactive created and released a social media map that contains live links in the PDF. To download the map, visit www.ovrdrv.com/social-media-map. NEDMA is one of the oldest and most well respected regional direct marketing associations providing networking and educational opportunities to marketing professionals. This year’s conference is held May 6-7, 2009 at Bentley University in Waltham, Mass. To learn how you register, please visit http://www.nedma.com/annual-conference/conference-overview.asp. About Overdrive Interactive Overdrive Interactive is a full-service online marketing agency based in Boston that helps clients grow their business with engaging and measurable online media, social media and search engine marketing campaigns and services. The agency specializes in creating genuine consumer connections that help companies build their brands, generate leads and drive revenue. Overdrive serves organizations that are seeking a high level of accountability from their marketing firms and advertising investments. For more information, please visit http://www.overdriveinteractive.com/. About New England Direct Marketing Association (NEDMA) The New England Direct Marketing Association is a regional, professional association for all those interested in direct marketing. NEDMA sponsors an extensive series of events, including business/dinner meetings with forums and networking immediately preceding the meetings. For more information, please visit http://www.nedma.com/. Labels: Events, Overdrive News, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Social Media Marketing Overdrive Interactive's Harry Gold to Join Experts to Present 'Social Media Marketing for Brand Building' at SES 2009In this tough economic climate, more and more companies are turning to social media marketing to take advantage of free resources and sharing potential available to companies in today’s web environment. To help educate marketing professionals on the latest online techniques, Harry Gold of Boston-based online marketing agency, Overdrive Interactive, will join other online marketing experts to speak at Search Engine Strategies (SES) New York 2009. Gold, the architect behind the online marketing programs for clients that include Harley-Davidson, John Hancock, LoJack and more, will be featured in the March 25th session “Social Media Marketing for Brand Building”. “Though social media marketing has gained a lot of buzz in the past two years, very few companies have truly integrated social media into their online marketing programs in a way that drives ROI,” said Gold. “In this session, online marketers will learn how to use the social media platform to capture the attention of prospects in a way that starts a mutually beneficial conversation, and ultimately builds lasting customer connections to improved bottom lines.” For the past 10 years, SES has been the leading global conference & expo series in educating delegates on search engine marketing (SEM), including optimization (SEO) and advertising strategies, tactics and best practices. In his second year speaking at this prestigious conference, Gold will be joined by Dave Evans, VP, of Digital Voodoo and Hollis Thomases, Founder of WebAdvantage.net. ClickZ, an online news and advice resource will host the session for interactive marketers, for which Gold is an expert columnist. Erin Brenner, Associate Editor, ClickZ, will moderate the session. "When we were planning this social media panel, one of the first people who came to mind was Harry,” says Brenner. “His company has experience with social media campaigns for clients and been successful at it. In his ClickZ column, he writes frequently about the topic in a way that's accessible to marketers new to the area. We were thrilled that Harry agreed to sit on our panel." SES New York 2009 will be held at the New York Hilton from March 23-27, 2009. To learn more about SES New York and how you can register, please visit http://www.searchenginestrategies.com/newyork/ About Overdrive Interactive Overdrive Interactive is a full-service online marketing agency based in Boston that helps clients grow their business with engaging and measurable online media, social media and search engine marketing campaigns and services. The agency specializes in creating genuine consumer connections that help companies build their brands, generate leads and drive revenue. Overdrive serves organizations that are seeking a high level of accountability from their marketing firms and advertising investments. For more information, please visit http://www.OverdriveInteractive.com/. About Search Engine Strategies (SES) Since 1999 Search Engine Strategies (SES) has been the leading international conference series for webmasters, digital agencies, online marketers and corporate decision makers. Over the years SES has guided search marketers of all skill levels through the fast changing and complex world of search — the single fastest growing marketing sector. Labels: Events, Overdrive News, Social Media, Social Media Marketing Overdrive Interactive Works the Bentley University Career Fair Today, Overdrive Interactive worked the Bentley University career fair; two Bentley alum represented the company: Ra Un and Laura Ragno. This is such a great recruiting opportunity for both students and employers. For those students who follow our blog and stopped by the booth, thank you for learning more about our company!For those graduating Seniors, May is just around the corner. We are hiring for multiple entry-level positions so check our the careers page of our site and submit your resume and cover letter if you wish to be considered. Labels: Campus Life, Events Don't Know Your Twitter From Your Widget? More Webinar Dates Released!Overdrive Interactive just released new webinar dates for the popular lecture series, "Social Media Is About Socializing". Harry Gold, CEO of Overdrive Interactive, explains to businesses that decoding the social media landscape is no longer a maybe, it's a must. His webinar is aimed at demystifying social media and providing building blocks on how to get started in this space. During the hour-long webinar, Gold tackles the most noteworthy trends in social media—particularly YouTube, Blogs, Facebook, and Twitter. He encourages new users to begin the same way any person would - by building an account, then post relevant news or information on your page or profile and, ultimately, amass friends, fans and followers. Upcoming free webinars will be broadcast on Wednesday, March 4th and Wednesday, March 11th at 2:00 p.m. EST. Details and registration information can be found at http://www.ovrdrv.com/social-webinar/. Labels: Events, Social Media, Social Media Marketing Overdrive Interactive CEO to Lead Social Media Marketing Webcast for the In-House Agency ForumHarry Gold, online marketing expert and founder/CEO of Overdrive Interactive, will lead an In-House Agency Forum (IHAF) webcast entitled “Social Media is About Socializing!” on February 12 at 1:00 p.m. EST.
“A lot of marketers forget that Social Media Marketing is about socializing, not just advertising,” said Gold. “Companies must be willing to make lasting connections with consumers, join in their conversations, listen to what they have to say, and maintain those relationships. To be effective, a Social Media Marketing program must involve a genuine exchange between brand and consumer, as well as the methodology and technology to measure and interpret that exchange.” Labels: Events, Overdrive News, Social Media, Social Media Marketing Don’t Know Your Twitter From Your Widget? Overdrive Interactive CEO Helps Businesses Dive Into Social MediaFor businesses, decoding the social media landscape is no longer a maybe, it’s a must. The only problem is the lightening speed at which social media is developing can intimidate most marketers. So the head of a national award-winning interactive agency has set up an educational webinar aimed at demystifying social media. Working off his popular lecture series, “Social Media Is About Socializing”, Harry Gold, CEO of Overdrive Interactive, initially developed the webinar to share with professional colleagues of Overdrive’s clients, which have included GMAC Insurance, Cognos, Harley-Davidson and Hasbro, among others. The topical subject has generated considerable interest among those new to the social media platform; in the last two months alone, Gold has conducted the webinar four times for more than 2000 combined registrants. “We’re in an era where even President Obama communicated via Tweets and Facebook posts during his election campaign and the good news it is well within the power of the average businessperson to reach out to consumers in the same way,” said Gold. “The message? Get out there and dive in - if you just dip your toe in the water you will never get wet.” During the hour-long webinar, Gold tackles the most noteworthy trends in social media—particularly YouTube, Blogs, Facebook, and Twitter. He encourages new users to begin the same way any person would - by building an account, then post relevant news or information on your page or profile and, ultimately, amass friends, fans and followers. “YouTube, Twitter and Facebook are exceptionally important social networking tools for today’s businesses,” says Gold. “The secret is to recognize the difference between using the social media platform for work and for play. Businesses need to post quality content that helps inform their audience in a meaningful way—do this and you will make real and lasting brand connections with prospects and customers that generate ROI.” Upcoming free webinars will be broadcast on Thursday, January 29 and Wednesday, February 4 at 2:00 p.m. EST. Details and registration information can be found at http://www.ovrdrv.com/social-webinar/. ABOUT OVERDRIVE INTERACTIVE Overdrive Interactive is a full-service online marketing agency based in Boston that helps clients grow their business with engaging and measurable online media, social media and search engine marketing campaigns and services. The agency specializes in creating genuine consumer connections that help companies build their brands, generate leads and drive revenue. Overdrive serves organizations that are seeking a high level of accountability from their marketing firms and advertising investments. For more information, please visit http://www.overdriveinteractive.com/. ABOUT HARRY GOLD Harry Gold is the architect and conductor behind Overdrive’s ROI-driven programs, and is a frequent lecturer on search engine marketing, paid search management, social media marketing and online media for The American Marketing Association, The New England Direct Marketing Association, The Ad Club, UMass Boston, Harvard University and Boston University. He is also a recognized subject matter expert and columnist for ClickZ. Gold started his online career in 1995 when he founded Interactive Promotions and has been at the forefront in developing successful online programs for various agencies and Fortune 500 companies ever since. He is now founder and CEO of Overdrive Interactive, the award-winning online marketing agency behind highly successful search engine marketing, online media and social media campaigns for clients as diverse as Harley-Davidson, John Hancock, The Princeton Review, LoJack and Dow Jones. Labels: Events, Overdrive News, Social Media, Social Media Marketing Free Educational Webinar: Social Media Is About Socializing!Facebook, MySpace, Twitter, Blogs – what is it all about? Learn how leading organizations and companies you know are using social media to make genuine and lasting connections with their target audiences. Presented in Partnership between The Marketing Group and Overdrive Interactive
The presentation will include real case studies from top companies who use Blogs, Facebook, MySpace, Twitter and YouTube to weave their content and messages into the web and make lasting connection with consumers. To register, click here and choose your webinar time. The webinar will be held on:
This is an opportunitity that no online marketer should miss so register today! Labels: Events, Social Media, Social Media Marketing Overdrive Interactive Attends BIMA Charity GalaLast night, a group of us from Overdrive attended the 8th Annual BIMA Charity Gala/Holiday Party sponsored by Microsoft at the Boston Park Plaza. The gala held a silent auction that benefits the Boys & Girls Clubs of Boston. The charitable group helps young people, especially those most in need, build strong character and realize their full potential as responsible citizens and leaders. To learn more or find out how you can help, click here. Thanks BIMA; looking forward to next year's party! The New Biz team:  Ty & Bill with festive attire: The lovely ladies of Overdrive: Bill and Mike didn't go home empty-handed; way to support the cause! Labels: Campus Life, Events Twitter Tweets from the Google/TechTarget B2B RoadshowI got to attend an invitation-only Google/TechTarget event at Google's office in Cambridge, MA, and tweeted some of the more interesting tidbits of knowledge I picked up. (In all truthfulness, I added a couple to this column.) The event, "The Google/TechTarget Research Project: How IT Pros Search Online During the Purchase Process," was billed as "TechTarget and Google partnered to research the search behaviors and online interests of business technology buyers, including the relationship between brand and search activity." The research was compiled from a sample of 2,200 participants from North America, Europe, and Asia. Topics covered included search terms used at the various stages of the IT buying process, buyer attitudes toward lead-generation efforts, and more. There were some very interesting data offered, and the food was actually pretty darn good. However, I wish they gave more examples of practical applications for the data and findings they revealed. I guess it's up to us to figure out how to apply the data to what we do in the future. Read more...Labels: ClickZ, Events, Google, Search Engine Marketing (SEM) Overdrive Interactive CEO to Lead Social Media Marketing Webcast for the American Marketing AssociationDuring this one-hour event, sponsored by Aquent, the world’s leading design and marketing staffing agency, Gold will share real case studies that:
“A lot of marketers forget that Social Media Marketing is about socializing, not just advertising,” said Gold. “Companies must be willing to make lasting connections with consumers, join in their conversations, listen to what they have to say, and maintain those relationships. To be effective, a Social Media Marketing program must involve a genuine exchange between brand and consumer, as well as the methodology and technology to measure and interpret that exchange.” Labels: Events, Overdrive News, Social Media Marketing Overdrive Interactive to Attend Bentley University Marketing Career Night Event for StudentsBentley does a great job at providing opportunities like this for students where they are able to network with businesses in the Boston area. We will be able to provide insight to potential career paths in the Marketing field as well as what the Overdrive Interactive organization is all about and what positions are open to current students and graduating Seniors. If any Bentley students are reading this, stop on by to our table and feel free to ask us all kinds of industry questions - nothing is off limits! Labels: Events, Overdrive News Search Marketing & Social Media Expert, Overdrive Interactive CEO Harry Gold, to Lead NEDMA SeminarBOSTON (Oct 14, 2008) — Harry Gold, online marketing expert and founder and CEO of Overdrive Interactive, has been asked to lead a seminar hosted by the New England Direct Marketing Association. The seminar, entitled “Search Engine, Blog and Social Media Marketing: Accessing the Critical Moment and Joining the Customer Conversation” is being held at the Microsoft Facility in Waltham, Mass., on November 21 from 9:00 a.m. to 3:30 p.m. “We know that search engines have become the #1 resource that consumers and businesses use to find and research products and solutions,” said Gold. “No other point of consumer contact has the same ability to access this critical moment when your target audience is seeking exactly what you are selling. When leveraged along with blogs and social media, there is an unprecedented opportunity for businesses to actually join the conversation with consumers and make lasting connections with them by weaving their content and messages into the social web.” This seminar will focus on the statistics, strategies, tactics and benefits of paid search marketing, search engine optimization, politically correct blog outreach and social media marketing. It will reveal the strategies and tactics of deploying and maintaining profitable search marketing programs, creating a strong presence in blogs and how to deploy a robust and lasting social media channel. It was developed for marketers from both the client and agency side. For more information, please visit http://www.nedma.com/events/. About Harry Gold Harry started his online career in 1995 when he founded Interactive Promotions and has been at the forefront in developing successful online programs for various agencies and Fortune 500 companies ever since. He is now founder and CEO of Overdrive Interactive, the online marketing agency behind highly successful search engine marketing, online media and social media campaigns for clients as diverse as Harley-Davidson, John Hancock, EMC, IBM, The Princeton Review, LoJack and Dow Jones. Harry is a frequent lecturer on search engine marketing, paid search management, social media marketing and online media for The New England Direct Marketing Association, The In-House Agency Forum, The Ad Club, UMass Boston, Harvard University and Boston University. He is also a recognized subject matter expert and columnist for ClickZ. For more information or to visit Harry’s blog, please go to http://www.overdriveinteractive.com/. Labels: Blog Outreach, Events, Overdrive News, Paid Search, Social Media Marketing Online Marketing Expert and Overdrive Interactive CEO Harry Gold to Speak at New Marketing SummitGold's presentation, entitled “Social Media Is About Socializing!” is scheduled for Wed., Oct. 15 at 12:10 p.m. Attendees will get to see how Overdrive Interactive enables clients like Harley-Davidson create robust, interconnected social media platforms and channels that embed high-quality brand-compliant content into the social space, make lasting connections with current and future customers, socialize and listen to those consumers, and measure the impact on their businesses. “If you keep the mantra ‘social media is about socializing’ in mind, it will help you to create a place where your customers and prospects will want to be, where you can make real connections with them,” said Harry Gold. “Providing the right kind of content, joining in customer discussions and encouraging their participation creates an environment that can build your brand and build lasting relationships with your customers.” The two-day executive briefing and conference will feature marketing thought leaders and visionaries including David Meerman Scott (http://http://www.davidmeermanscott.com/), thought leader and viral marketing specialist; Paul Gillin (http://http://www.gillin.com/), journalist, author and expert in social media; and Chris Brogan (http://http://www.chrisbrogan.com/), chief strategist at CrossTech Media and frequent speaker on deploying social media in businesses today. The conference provides a rich agenda designed for CMOs, senior level marketing professionals and those ready to move to those levels. Topics of conversation range from strategic to tactical marketing, discussing specific tools and ideas on how to use them appropriately for business needs. The event will allow attendees to interact with conference speakers, sponsors and exhibitors, as well as network with professional colleagues in the unique setting of the Fidelity Clubhouse at Gillette Stadium. For more information about the conference, please visit http://www.newmarketingsummit.com/. About Harry Gold Harry started his online career in 1995 when he founded Interactive Promotions and has been at the forefront in developing successful online programs for various agencies and Fortune 500 companies ever since. He is now founder and CEO of Overdrive Interactive, the online marketing agency behind highly successful search engine marketing, online media and social media campaigns for clients as diverse as Harley-Davidson, John Hancock, The Priceton Review, IBM, LoJack and Dow Jones. Harry is a frequent lecturer on search engine marketing, paid search management, social media marketing and online media for The New England Direct Marketing Association, The In-House Agency Forum, The Ad Club, UMass Boston, Harvard University and Boston University. He is also a recognized subject matter expert and columnist for ClickZ. For more information or to visit Harry’s blog, please go to http://www.overdriveinteractive.com/. Labels: Events, Overdrive News, Social Media Marketing Overdrive Interactive Receives 2008 WebAward for LoJack WebsiteFounded by the Web Marketing Association (WMA) in 1997, the WebAwards name the best website in 96 industry categories. Over 2,400 website nominations come from interactive agencies and website marketing departments in more than 45 countries. Websites are judged on design, innovation, copywriting, interactivity, content, navigation and use of technology. “We are delighted to be recognized with the prestigious WebAward. To be recognized by a jury of your peers is definitely validating and an acknowledgement of the great work that Overdrive is doing on behalf of our clients.” commented Ty Velde, Director of Client Services. A corporate site, http://www.lojack.com/, is focused on vehicle recovery solutions. LoJack products are used in conjunction with law enforcement agencies and are available in over 20 countries. The site Overdrive built presents LoJacks’s full suite of products designed to maximize meaningful brand interactions and ultimately, drive consumers to dealership participation. For more information on Overdrive’s website development services, click here. About Overdrive Interactive Overdrive Interactive is a full-service online marketing agency based in Boston that helps clients grow their business with highly creative and measurable online media, social media and search engine marketing campaigns and services. The agency specializes in online brand building, lead generation and customer acquisition for top companies seeking a high level of accountability from their marketing and advertising investments. For more information, please visit http://www.overdriveinteractive.com/. Labels: Awards, Events, Overdrive News Harry Gold, Overdrive CEO, to Speak at New Marketing Boot CampOther featured speakers include: Paul Gillin, Paul Gillin Communications Chris Brogan, CrossTech Media Harry Gold, Overdrive Interactive C.C. Chapman, The Advance Guard Aaron Strout, Mzinga Laura Fitton, Pistachio Consulting Cristina Addesa, iRobot More industry experts to follow... For more detailed information on the event, use this link: http://www.gonmbootcamp.com/. Labels: Events, Overdrive News, Social Media Marketing Overdrive Interactive CEO Harry Gold to Speak at NEDMA ConferenceHarry Gold to present a seminar on search engine, blog and social media marketing at the NEDMA conference on April 30 Boston, MA (PRWEB) March 6, 2008 -- Harry Gold, CEO and Managing Partner of Overdrive Interactive, will present his seminar, Search Engine, Blog and Social Media Marketing: Accessing the Critical Moment and Joining the Customer Conversation, at the upcoming NEDMA (New England Direct Marketing Association) Annual Conference on April 30, 2008. The conference, which will be held at Bentley College in Waltham, MA, is called 'Direct Marketing 3.0: Multi-channel marketing, social media, other opportunities…and threats.' Its goal is to teach marketers how to understand and leverage the latest strategies and tactics - online and offline - while protecting brands. Mr. Gold's seminar will focus on the statistics, strategies, tactics, and benefits of search engine, blog and social media marketing. It will also detail the linkages between search engine optimization and a strong presence in blogs and social media sites. The seminar will include valuable information for marketers on accessing prospects as they are researching or discussing various products and services. "There are many firms that want to keep how to do things on a tactical level to themselves, and then there are those firms who scream how to do things from the rooftop. We are the latter," said Harry Gold. He added, "It is our experience that the more you educate the market on the best way to do things the more they value the care and detail we apply to our services." NEDMA managing director Beth Drysdale said, "We're delighted to have Harry back. He has been a staple speaker at our conferences for the past seven years and his sessions are always very highly rated by the attendees." To register for the seminar and read more about Mr. Gold's Search Engine Marketing and Blog Seminar, please visit http://www.nedma.com/annual-conference/search-blog-workshop.asp. ### About Overdrive Interactive Boston-based Overdrive Interactive is a full service online marketing firm that specializes in branding and lead generation services using search engine optimization, paid search management, online media planning and buying, email marketing, and web and application development. The agency serves a wide range of consumer and B2B fortune 500 companies. Labels: Events, Overdrive News eMetrics Marketing Optimization Summit – May 5th, San Francisco One of our clients is the eMetrics Marketing Optimization Summit. This is THE premier event for web and marketing analytics. Attendees can see demos of all the latest web and marketing analytics applications and learn how to better implement fact based decision making and marketing optimization for their organization. This exhibitor and sponsor list is literally an all star roster of companies and experts. For the May 4th, 2008 San Francisco Agenda see: Labels: Events, Overdrive News Seminar: Search Engine, Blog and Social Media MarketingExciting news! I am giving a Search, Blog and Social Media seminar at the NEDMA (New England Direct Marketing Association) Conference on April 30, 2008. You can see my seminar description below. It's not on their site yet but click on the link below to see the preliminary info and sign-up for their newsletter via the "subscribe" box at the bottom of their page to get updates. http://www.nedma.com/annual-conference Search Engine, Blog and Social Media Marketing: Accessing the Critical Moment and Joining the Customer Conversation Search engines have become the number-one resource that consumers as well as business and technology decision-makers use to find and research products and solutions. No other point of consumer or prospect contact has the ability to access the "critical moment" when your target audience is seeking exactly what you are selling. On top of that blogs and social media have become a trusted source of opinion and reviews for consumers, technology professionals and business people researching purchase decisions. They also offer an unprecedented opportunity for businesses to join the marketing conversation between consumers and weave their messages into user generated content and the market place instead of simply broadcasting to it. The main question that every marketer must ask is: "Do I have a strong presence on the search engines, blogs and social media sites?" If not, then the obvious next question must be: "How do I build one in a cost effective and politically correct way?" The answer is search engine, blog and social media marketing. This seminar will focus on the statistics, strategies, tactics, and benefits of search engine, blog and social media marketing. It will also detail the linkages between search engine optimization and a strong presence in blogs and social media sites. Any marketer (both client and agency side) who wish to access prospects when they are researching or discussing their products and services should attend. -Topics covered will include: -Current and predicted trends in search, blog and social media behavior and technology -Assessing your company's search engine presence -A detailed overview of paid search listing and advertising opportunities -A detailed overview of organic search engine optimization -Some tactics regarding universal and image search -Converting search engine traffic into customers and leads -A breakdown of the major search properties, the blog landscape and social media sites -The anatomy of a blog and social media site profiles and channels -Some basic blog and social media outreach and politically correct saturation tactics -Case studies -More... Please come prepared to have a good time and ask lots of questions specific to your organization's products and marketing goals. About the instructor: Harry Gold Founder and CEO Overdrive Interactive Harry started his online career in 1995 when he founded Interactive Promotions. Since then he has been at the forefront in developing successful online programs for various agencies and Fortune 500 companies. His client experience includes search and online media management for top companies that include General Motors, Harley-Davidson, John Hancock, Dow Jones, EMC, Progress, LoJack, Cognos, Mosnter.com as well as many other companies who now enjoy a strong Internet presence. Harry brings to Overdrive a highly distinguished background in online development, search engine marketing, and online media that goes back over 12 years. As the architect and conductor behind Overdrive's programs, Harry's primary mission is to create innovative marketing programs based on real-world success and to make sure that the best marketing and technology practices that drive those successes are continually institutionalized into the culture and methods of the agency. What excites Harry is the knowledge that Overdrive's collaborative environment has created a company of online experts, all of whom drive success for the clients and companies they serve. Harry is a frequent lecturer on search engine marketing and online media for The New England Direct Marketing Association, The In-House Agency Forum, The Ad Club, and Boston University. He is also a recognized subject matter expert and columnist for ClickZ. Labels: Events, Overdrive News Complimentary Webinar - Latest Trend in Social Media: How to Listen Effectively and Engage in the ConversationOur Client Dow Jones is having a free webinar that looks pretty interesting - definitely seems worth checking out. We all know how important social media is to Search Engine Optmization.
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