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Overdrive Interactive Wants YOU...To Be an Intern!School’s out. Time to put away textbooks, pack up your laptops, and stash away your flashcards. And although the idea of going to the beach every day is tempting (almost too tempting), we all know it’s important to find that perfect internship instead. So where do you begin? You know you need to find something that will enable you to gain valuable work experience in the marketing industry, while at the same time providing you with the opportunity to expand your skill set and knowledge base...This is where Overdrive Interactive comes in.  Enjoy photo copying large documents? Want to increase your experience in staple removal? If so, this is not the internship for you. An internship at Overdrive could be your foot in the door to a full time position. Our interns are not going on coffee runs and sorting folders. Our interns are getting real-life experience by working on projects and tasks that are integral pieces to our business. As an intern at Overdrive you are viewed as a valuable team member and asset to the business. From the first day on the job you will be given projects that will allow you to show off your leadership, management and creative skills. Beyond the real life experience, our internships train you to become fully equipped with an arsenal of tools that an interactive marketer needs to connect with consumers in the digital age. Who are we looking for? If you’re hard working, motivated and dedicated to learning about interactive marketing and positively impacting a company, apply. We are looking for current undergraduate seniors, graduating seniors or graduate students who demonstrate a passion for online marketing, social media and search marketing technologies. Don’t worry; there is space in the interactive marketing world at Overdrive for your interests. We have internship positions available in the following departments.
We look forward to hearing from you soon! Labels: Overdrive News, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing Overdrive Lunch n' Learn: BloggingToday’s lunch hour at Overdrive was one of learning, laughing and blogging. The employees at Overdrive gathered over sandwiches to talk about the importance of blogging, to share blogging tactics and concepts, as well as give encouragement to our peers that we all have something valuable to share through the Overdrive Blog.  The presentation included games and interactive presentations, as it was lunch hour after all. We gathered in groups of three to complete a madlibs hand out about our office cubicals (this included jogging our memories about the definition of adjectives and superlatives).  Not only did the activity elicit entertaining presentations, but it also got us thinking about content in a new light. We all read the same news every day, but we all have different opinions about what we read and what we take away from particular articles. This segued into our presentation of generating content and forming opinions about news articles relevant to the marketing industry. Lunch n’ Learning wouldn’t be complete without a homework assignment. Employees left with a new topic for their next blog post, so stay tuned! Happy Friday from Overdrive Interactive! Labels: Blogging, Campus Life, Overdrive News Overdrive Wins Web Marketing Association Award for Redesign of Pearson Learning Solutions Website Overdrive Interactive, a Boston-based full service online marketing agency specializing in lead generation, brand building and customer acquisition, today announced that the company received a 2009 Web Award for Outstanding Achievement in Web Development from the Web Marketing Association, an organization made up of Internet marketing, online advertising, PR, and top web site design professionals who share an interest in improving the quality of online advertising, internet marketing, and website promotion. The award, for Education Standard of Excellence, was made for design and development of the Pearson Learning Solutions website (http://www.pearsoncustom.com). Pearson Learning Solutions, a division of the multinational Pearson Corporation, has more than thirty-five years of experience as a partner to educators and as a custom publishing industry leader. The new site presents information about the wide range of Pearson's learning solution capabilities in an easy-to-follow way. The intuitive site structure is based on feedback from customer and company-wide focus groups. The catalog of custom solutions can be searched in a variety of ways, including by medium (print, media, online); by discipline; and by course or key word. The site includes a Your Needs Our Solutions page, which helps web visitors find their way to the type of custom solutions they are seeking. A Students section acts as a resource for studying tips and job and volunteer opportunities, and all of the site's copy is optimized for search engines. "The new www.pearsoncustom.com provides our web visitors with clear paths to the learning solutions they are searching for," said Hester Tinti-Kane, online marketing manager, Pearson Learning Solutions. "Our fresh, search-optimized site is drawing over 50% more traffic than last summer. Winning a WebAward is an honor and I am happy to see the great folks at Overdrive Interactive recognized." “We are delighted to be recognized with the prestigious Web Award. To be recognized by a jury of your peers is definitely validating and an acknowledgement of the great work that Overdrive is doing on behalf of our clients.” commented Ty Velde, Director of Client Services. Now in its 13th year, the WebAwards is the premier annual website award competition that names the best Web sites in 96 industries while setting the standard of excellence for all website development. This is the fourth time Overdrive has won a Web Award. Previous awards include wins in 2006 and 2007 for our work with Symmetricom and a 2008 award for the design and development of the LoJack website. For more information on the Web Marketing Association Awards, visit: http://www.webaward.org About Overdrive Interactive: Boston-based Overdrive Interactive (http://www.overdriveinteractive.com/) is a full service online marketing firm that specializes in branding and lead generation services using search engine optimization, paid search management, online media planning and buying, social media marketing, email marketing, and web and application development. The agency serves a wide range of consumer and B2B Fortune 500 companies. About Pearson: Pearson (NYSE:PSO), the global leader in education and education technology, reaches and engages today's digital natives with effective and personalized learning, as well as dedicated professional development for their teachers. This commitment is demonstrated in the company's investment in innovative print and digital education materials for pre-K through college, student information systems and learning management systems, teacher professional development, career certification programs, and testing and assessment products that set the standard for the industry. The company's respected brands include eCollege, Prentice Hall, Addison Wesley, Benjamin Cummings, MyLabs, and many others. Pearson's comprehensive offerings help inform targeted instruction and intervention so that success is within reach of every student at every level of education. Pearson's commitment to education for all is supported by the global philanthropic initiatives of the Pearson Foundation. Pearson's other primary businesses include the Financial Times Group and the Penguin Group. For more information, go to www.pearson.com. Labels: Awards, Client News, Overdrive News, Website Development Online Marketing Expert Harry Gold to Share Social Media Marketing Case Studies and Best Practices at NEDMA Technology DayBOSTON, MA (October 9, 2009) -- On Friday, October 23, at the Microsoft Seminar Facility in Waltham, Mass., Harry Gold, CEO, Overdrive Interactive, will join a group of online marketing luminaries and experts at the NEDMA Technology Day to discuss the impact of social media marketing on businesses and how to best leverage online resources to drive ROI. During the three-hour seminar (1:00pm-4:00pm), Gold will use real social media marketing case studies to show how companies that weave content and messages into social media outlets such as Facebook, Twitter and YouTube can make lasting connections with consumers. The presentation will also frame social media marketing within the following areas: blog outreach and monitoring; social network profile creation; application development; content channel creation; friends and fan outreach; content stream creation; hyper-targeted social media buying; social media measurement and ROI tracking. A frequent speaker at NEDMA events, Gold’s seminars have been described as offering “vital information on interconnecting” and a “fire-hose of information on vital topics.” His knowledge of how to capture not just an audience, but the right audience, has made him a leader in the industry, and his no-nonsense approach has made even the most conservative companies reevaluate their place in the social media landscape. With concrete content and easy to follow examples, Gold has become a popular participant in international media and marketing conferences. “Harry Gold is a well-known in the world of social media marketing,” said NEDMA Managing Director Beth Drysdale. “His company’s work in online marketing is representative of a new generation of marketing that is shaping the way businesses work today. We’re honored to have him as one of our industry experts.” A leader in social media marketing, Gold’s mission is to create innovative online marketing programs based on real-world success. His company, Overdrive Interactive, is at the forefront of this movement helping companies such as Harley-Davidson, Vista Print, Boston.com, EMC, Progress Software and Zipcar enter the world of social media with the strategies, tactics and tools necessary to create a tangible impact. For more information on the conference, please visit: http://www.OverdriveInteractive.com/Nedma-Event -Continued- Harry Gold: A Career of Defining Online and Social Media Marketing Success Harry brings to Overdrive a highly distinguished background in online development, search engine marketing, and online media that goes back over 10 years. He started his online career in 1995 when he founded Interactive Promotions. Since then he has been at the forefront in developing successful online programs for various agencies and Fortune 500 companies. His client experience includes search and online media management for top companies that include General Motors, Harley-Davidson, John Hancock, Dow Jones, EMC, Progress, LoJack, Cognos, Club Med, Bose and many other companies now enjoying a strong Internet presence. As the architect and conductor behind Overdrive's programs, Harry's primary mission is to create innovative marketing programs based on real-world success and to make sure that the best marketing and technology practices that drive those successes are continually institutionalized into the culture and methods of the agency. What excites Harry is the knowledge that Overdrive's collaborative environment has created a company of online experts, all of whom drive success for the clients and companies they serve. Harry is a frequent lecturer on search engine marketing and online media for The New England Direct Marketing Association, The Ad Club, and Boston University. He is also a recognized subject matter expert and columnist for ClickZ. ABOUT NEDMA (www.nedma.com) The New England Direct Marketing Association is a regional, professional association for all those interested in direct marketing. Membership is composed of leading area companies that use direct marketing, direct marketing agencies, independent professionals, educators, and students. NEDMA sponsors an extensive series of events, including business/dinner meetings with forums and networking immediately preceding the meetings. For more information please visit: http://www.nedma.com ABOUT OVERDRIVE INTERACTIVE Overdrive Interactive is a full-service online marketing agency based in Boston that helps clients grow their business with engaging and measurable online media, social media and search engine marketing campaigns and services. The agency specializes in creating genuine consumer connections that help companies build their brands, generate leads and drive revenue. Overdrive serves organizations that are seeking a high level of accountability from their marketing firms and advertising investments. For more information, please visit www.ovrdrv.com. Labels: Events, Industry, Overdrive News, Social Media, Social Media Marketing, Strategy Online Marketing Agency Overdrive Interactive Sweeps Interactive Categories at the 2009 New England Direct Marketing Association AwardsOnline marketing agency Overdrive Interactive dominated the interactive category at this year’s New England Direct Marketing Association (NEDMA) Awards. The online and social media marketing firm took top honors in a variety of interactive categories including SEM, SEO, online marketing and social media marketing. The NEDMA Awards show was held June 10, 2009 in downtown Boston where the organization recognized and commended leading online marketing agencies for their innovative campaigns and projects. Interactive awardees were chosen based on the strategic and virtual-cutting-edge tactics used to drive profit-turning results from online marketing efforts. Overdrive Interactive, creators of the Social Media Map and the Search Marketing Map, are the social media and search engine marketing masterminds behind online marketing projects for clients such as EMC Corp., Zipcar, LoJack and John Hancock, who all took home awards this year for categories including pay per click advertising, online marketing and SEM/SEO. “Our clients are truly visionaries when it comes understanding the importance and value of online marketing. It is their enthusiasm and willingness to embrace new and social media that allows us to create and execute ground-breaking online marketing campaigns,” said Harry Gold, social media expert and CEO, Overdrive Interactive. Gold also express his thanks to NEDMA for honoring the agency within the interactive category. Overdrive Interactive plans on celebrating the success of their nominations and wins with all their clients. Overdrive Interactive NEDMA Awards won included a sweep of the Pay Per Click Advertising category with Zipcar taking home the gold. There was also a sweep in both SEO categories (B-to-C and B-to-B). Silver was awarded for the CerconeBrown website in the B-to-B Website category and EMC’s Enterprise Content Management Widget won gold in the Other Interactive (B-to-B) category and silver for the Viral/Word of Mouth Buzz Campaign category. About Overdrive Interactive Overdrive Interactive is a full-service online marketing agency based in Boston that helps clients grow their business with engaging and measurable online media, social media and search engine marketing campaigns and services. The agency specializes in creating genuine consumer connections that help companies build their brands,generate leads and drive revenue. Overdrive serves organizations that are seeking a high level of accountability from their marketing firms and advertising investments. For more information, please visit http://www.overdriveinteractive.com/.  Labels: Awards, Overdrive News MarketingSherpa Webinar Addresses Evolving Social Media Landscape for Marketing Professionals MarketingSherpa, a leader in marketing research and education, has teamed up with social media marketing agency Overdrive Interactive to present “Social Media Is About Socializing” webinar. The session will take place Tuesday, June 23, at 2:00 PM EDT. The webinar will feature Jeanne Hopkins, MarketingSherpa’s CMO and Harry Gold, CEO of Overdrive Interactive.“MarketingSherpa is excited to be working with Overdrive because they have crafted successful online marketing campaigns using social media for clients such as Harley-Davidson, EMC and Cognos,” said Hopkins. “Research from the recently released MarketingSherpa Social Media & PR Benchmark Guide outlines the need for a well-thought out plan in both B2C and B2B markets.” “Social Media Is About Socializing” will address the necessity of a social media presence for today’s businesses and the numerous benefits of joining the virtual play space via Facebook, Twitter, blogging and more. Specifically, the webinar will focus on:
“The businesses that are growing in this financial climate are incorporating social media elements into their interactive marketing strategies,” says Gold. “If executed correctly, social media marketing can make both a measurable impact with leads and revenue as well as build brand loyalty over time.” Labels: Events, Overdrive News, Social Media Social Media Expert Harry Gold to Present Social Media Marketing Series at NEDMA 2009 Annual ConferenceFrom Facebook to Twitter to blogs, social media marketing is quickly becoming the go-to solution for many businesses as a cost-effective and successful direct marketing and branding tool. Online marketing expert Harry Gold will explore the corporate social media marketing boom and how companies can effectively wade the online marketing waters at the New England Direct Marketing Association (NEDMA) 2009 Annual Conference. Gold is the leader of Boston-based online marketing agency Overdrive Interactive, the masterminds behind several online marketing programs for clients such as Harley-Davidson, John Hancock, EMC, Dow Jones and The Princeton Review. Drawing on his experience from developing these channels, Gold will address the importance and complexities of creating brand awareness in today’s economy and web environment. Gold’s full day “Search Engine, Blog, and Social Media Marketing” NEDMA workshop on May 6th is geared towards marketing professionals looking to familiarize themselves with and understand the latest online techniques to help stay in the forefront of their industries. Gold’s shorter, one hour session “Social Media is about Socializing” NEDMA seminar is on May 7th and provides a great introduction to social media for companies looking for an edge in the space. At the NEDMA conference, Gold will also discuss how social media marketing technologies can help lead to new business opportunities and partnerships, build a fan base, and create a direct business-consumer relationship by saturating the virtual play space. “The businesses that are growing in this financial climate are incorporating social media elements into their interactive marketing strategies,” says Gold. “If executed correctly, social media marketing can make both a measurable impact with leads and revenue as well as build brand loyalty over time.” To help spark conversation about the growing social media landscape, Overdrive Interactive created and released a social media map that contains live links in the PDF. To download the map, visit www.ovrdrv.com/social-media-map. NEDMA is one of the oldest and most well respected regional direct marketing associations providing networking and educational opportunities to marketing professionals. This year’s conference is held May 6-7, 2009 at Bentley University in Waltham, Mass. To learn how you register, please visit http://www.nedma.com/annual-conference/conference-overview.asp. About Overdrive Interactive Overdrive Interactive is a full-service online marketing agency based in Boston that helps clients grow their business with engaging and measurable online media, social media and search engine marketing campaigns and services. The agency specializes in creating genuine consumer connections that help companies build their brands, generate leads and drive revenue. Overdrive serves organizations that are seeking a high level of accountability from their marketing firms and advertising investments. For more information, please visit http://www.overdriveinteractive.com/. About New England Direct Marketing Association (NEDMA) The New England Direct Marketing Association is a regional, professional association for all those interested in direct marketing. NEDMA sponsors an extensive series of events, including business/dinner meetings with forums and networking immediately preceding the meetings. For more information, please visit http://www.nedma.com/. Labels: Events, Overdrive News, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Social Media Marketing Overdrive Interactive Unveils Search Marketing MapAs a follow up to its successful Social Media Map, Boston online marketing agency Overdrive Interactive today unveils its Search Marketing Map. This free resource provides online marketing professionals with a comprehensive, at-a-glance directory for the complicated world of search engine marketing. According to Overdrive CEO Harry Gold, the Search Marketing Map will help companies get their heads around the ever-expanding world of search marketing resources and can help widen their online marketing channels. “The map has both free and paid resources for SEM (paid search) and SEO (search engine optimization,” said Gold. The Search Engine Map is available for free download at www.OverdriveInteractive.com/search-map. Overdrive’s Search Marketing Map organizes and categorizes these sites and tools, which include: Search Industry Blogs, Campaign Management Tools, Trade Show/Events, Free SEO Tools and various types of search engines including Video, News, Shopping and Job Search Engines.  Overdrive Interactive is the online marketing agency behind highly successful search marketing campaigns for leading companies such as Harley-Davidson, Dow Jones, Zipcar and The Princeton Review. The company offers a wide array of online services to marketers who are interested in increasing the power of their online marketing channel. To learn more about Overdrive Interactive’s search marketing services, please www.ovrdrv.com/services/paid-search-management.asp. About Overdrive Interactive Overdrive Interactive is a full-service online marketing agency based in Boston that helps clients grow their business with engaging and measurable online marketing, social media marketing and search engine marketing campaigns and services. The agency specializes in creating genuine consumer connections that help companies build their brands, generate leads and drive revenue. Overdrive serves organizations that are seeking a high level of accountability from their marketing firms and advertising investments. For more information, please visit http://www.overdriveinteractive.com/. Labels: Overdrive News, Paid Search, Search Engine Marketing (SEM), Search Engine Optimization (SEO) Boston Online Marketing Firm Wins Best Of Show at 2009 Internet Advertising Competition (IAC) Awards for Innovative Email Marketing CampaignBoston online marketing agency Overdrive Interactive has won the “Best of Show Email Message Campaign Award” at the 2009 Interactive Advertising Competition. The prestigious honor is awarded by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible and showcase the award winning Internet advertising. The company won for its work for the email marketing campaign developed for Symmetricom and its Next Generation Network telecommunications services. For details and to view the award winning work, click here. The award was based on the judging criteria of “creativity, innovation, impact, design, copywriting, and use of the medium.” Fellow winners in other categories read like a virtual Who’s Who in interactive advertising and online marketing, including: Digitas, Atmosphere BBDO, Ogilvy San Francisco, Agency.com, AvatarLabs and Publicis Modem. “This award recognizes our online marketing expertise alongside some of the best known and largest interactive agencies in the country,” said Overdrive Interactive Partner and Director of Client Services, Ty Velde. “It also gives credence to our belief that online marketing must not only be creative within the medium, it must deliver bottom line results for our clients.” As the architect behind online marketing programs for such business leaders as Harley-Davidson, John Hancock, LoJack, Princeton Review Boston.com and EMC, Overdrive is no stranger to the big stage. The company has enjoyed much national recognition, garnering awards from organizations such as MITX, W3, NEDMA, MarketingSherpa and The Webby’s. The Internet Advertising Competition (IAC) Awards are produced by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible, and showcase the award winning Internet advertising. This is one of the only competitions to recognize only online categories of advertising. For more information, visit www.iacaward.org/iac/. About Overdrive InteractiveOverdrive Interactive is a full-service online marketing agency based in Boston that helps clients grow their business with engaging and measurable online media, social media and search engine marketing campaigns and services. The agency specializes in creating genuine consumer connections that help companies build their brands, generate leads and drive revenue. Overdrive serves organizations that are seeking a high level of accountability from their marketing firms and advertising investments. For more information, please visit www.OverdriveInteractive.com. Labels: Awards, Email Marketing, Overdrive News Overdrive Interactive's Harry Gold to Join Experts to Present 'Social Media Marketing for Brand Building' at SES 2009In this tough economic climate, more and more companies are turning to social media marketing to take advantage of free resources and sharing potential available to companies in today’s web environment. To help educate marketing professionals on the latest online techniques, Harry Gold of Boston-based online marketing agency, Overdrive Interactive, will join other online marketing experts to speak at Search Engine Strategies (SES) New York 2009. Gold, the architect behind the online marketing programs for clients that include Harley-Davidson, John Hancock, LoJack and more, will be featured in the March 25th session “Social Media Marketing for Brand Building”. “Though social media marketing has gained a lot of buzz in the past two years, very few companies have truly integrated social media into their online marketing programs in a way that drives ROI,” said Gold. “In this session, online marketers will learn how to use the social media platform to capture the attention of prospects in a way that starts a mutually beneficial conversation, and ultimately builds lasting customer connections to improved bottom lines.” For the past 10 years, SES has been the leading global conference & expo series in educating delegates on search engine marketing (SEM), including optimization (SEO) and advertising strategies, tactics and best practices. In his second year speaking at this prestigious conference, Gold will be joined by Dave Evans, VP, of Digital Voodoo and Hollis Thomases, Founder of WebAdvantage.net. ClickZ, an online news and advice resource will host the session for interactive marketers, for which Gold is an expert columnist. Erin Brenner, Associate Editor, ClickZ, will moderate the session. "When we were planning this social media panel, one of the first people who came to mind was Harry,” says Brenner. “His company has experience with social media campaigns for clients and been successful at it. In his ClickZ column, he writes frequently about the topic in a way that's accessible to marketers new to the area. We were thrilled that Harry agreed to sit on our panel." SES New York 2009 will be held at the New York Hilton from March 23-27, 2009. To learn more about SES New York and how you can register, please visit http://www.searchenginestrategies.com/newyork/ About Overdrive Interactive Overdrive Interactive is a full-service online marketing agency based in Boston that helps clients grow their business with engaging and measurable online media, social media and search engine marketing campaigns and services. The agency specializes in creating genuine consumer connections that help companies build their brands, generate leads and drive revenue. Overdrive serves organizations that are seeking a high level of accountability from their marketing firms and advertising investments. For more information, please visit http://www.OverdriveInteractive.com/. About Search Engine Strategies (SES) Since 1999 Search Engine Strategies (SES) has been the leading international conference series for webmasters, digital agencies, online marketers and corporate decision makers. Over the years SES has guided search marketers of all skill levels through the fast changing and complex world of search — the single fastest growing marketing sector. Labels: Events, Overdrive News, Social Media, Social Media Marketing Overdrive Interactive CEO to Lead Social Media Marketing Webcast for the In-House Agency ForumHarry Gold, online marketing expert and founder/CEO of Overdrive Interactive, will lead an In-House Agency Forum (IHAF) webcast entitled “Social Media is About Socializing!” on February 12 at 1:00 p.m. EST.
“A lot of marketers forget that Social Media Marketing is about socializing, not just advertising,” said Gold. “Companies must be willing to make lasting connections with consumers, join in their conversations, listen to what they have to say, and maintain those relationships. To be effective, a Social Media Marketing program must involve a genuine exchange between brand and consumer, as well as the methodology and technology to measure and interpret that exchange.” Labels: Events, Overdrive News, Social Media, Social Media Marketing Don’t Know Your Twitter From Your Widget? Overdrive Interactive CEO Helps Businesses Dive Into Social MediaFor businesses, decoding the social media landscape is no longer a maybe, it’s a must. The only problem is the lightening speed at which social media is developing can intimidate most marketers. So the head of a national award-winning interactive agency has set up an educational webinar aimed at demystifying social media. Working off his popular lecture series, “Social Media Is About Socializing”, Harry Gold, CEO of Overdrive Interactive, initially developed the webinar to share with professional colleagues of Overdrive’s clients, which have included GMAC Insurance, Cognos, Harley-Davidson and Hasbro, among others. The topical subject has generated considerable interest among those new to the social media platform; in the last two months alone, Gold has conducted the webinar four times for more than 2000 combined registrants. “We’re in an era where even President Obama communicated via Tweets and Facebook posts during his election campaign and the good news it is well within the power of the average businessperson to reach out to consumers in the same way,” said Gold. “The message? Get out there and dive in - if you just dip your toe in the water you will never get wet.” During the hour-long webinar, Gold tackles the most noteworthy trends in social media—particularly YouTube, Blogs, Facebook, and Twitter. He encourages new users to begin the same way any person would - by building an account, then post relevant news or information on your page or profile and, ultimately, amass friends, fans and followers. “YouTube, Twitter and Facebook are exceptionally important social networking tools for today’s businesses,” says Gold. “The secret is to recognize the difference between using the social media platform for work and for play. Businesses need to post quality content that helps inform their audience in a meaningful way—do this and you will make real and lasting brand connections with prospects and customers that generate ROI.” Upcoming free webinars will be broadcast on Thursday, January 29 and Wednesday, February 4 at 2:00 p.m. EST. Details and registration information can be found at http://www.ovrdrv.com/social-webinar/. ABOUT OVERDRIVE INTERACTIVE Overdrive Interactive is a full-service online marketing agency based in Boston that helps clients grow their business with engaging and measurable online media, social media and search engine marketing campaigns and services. The agency specializes in creating genuine consumer connections that help companies build their brands, generate leads and drive revenue. Overdrive serves organizations that are seeking a high level of accountability from their marketing firms and advertising investments. For more information, please visit http://www.overdriveinteractive.com/. ABOUT HARRY GOLD Harry Gold is the architect and conductor behind Overdrive’s ROI-driven programs, and is a frequent lecturer on search engine marketing, paid search management, social media marketing and online media for The American Marketing Association, The New England Direct Marketing Association, The Ad Club, UMass Boston, Harvard University and Boston University. He is also a recognized subject matter expert and columnist for ClickZ. Gold started his online career in 1995 when he founded Interactive Promotions and has been at the forefront in developing successful online programs for various agencies and Fortune 500 companies ever since. He is now founder and CEO of Overdrive Interactive, the award-winning online marketing agency behind highly successful search engine marketing, online media and social media campaigns for clients as diverse as Harley-Davidson, John Hancock, The Princeton Review, LoJack and Dow Jones. Labels: Events, Overdrive News, Social Media, Social Media Marketing Overdrive Interactive Releases Social Media MapIn its continuing efforts to demystify online marketing, Overdrive Interactive has released its Social Media Map, available for free download on its Web site. The map is available at: www.OverdriveInteractive.com/social-media-map. The online marketing agency is providing this interactive map to allow marketers to view the many components of the social media landscape and determine how they can best leverage it to complement their overall marketing plans. Overdrive Interactive is the award-winning agency behind highly successful social, search and online media campaigns for leading companies such as Harley-Davidson and The Princeton Review. They help companies combine all the elements of social, search and online media into a unified and powerful platform that creates genuine and lasting customer connections. “We know how complex and overwhelming the social media landscape can be,” said Harry Gold, CEO of Overdrive Interactive. “We wanted to map it all out, so that marketing professionals can use it as a guide to what we believe are the most important social media tools out there. The power of social media is growing exponentially by the day, and now is the time to harness it.” Overdrive’s Social Media Map – which is interactive, allowing its users to go directly to the sites listed – categorizes and prioritizes social media tools and sites, including: Search Engines, Social Networks, B2B Social Networks, Blogs, Tools/Platforms, Micro-Blogging/Texting, Social Bookmarking, Wikis, Groups, Podcasts, Video Sites, Photo Sites, Lifecasting and Reviews/Travel. Although the map is intended to allow interested users to navigate the social media landscape on their own, Overdrive Interactive also offers a wide array of social media marketing services, for those companies that are serious about being part of the social web. Their services include production and maintenance of MySpace and Facebook profiles, games and applications, Flickr and YouTube channels, blogs, Twitter and blog outreach programs, Friend and Fan development and more. To learn more about Overdrive Interactive’s social media services, click here. To download the Free Social Media Map, go to www.OverdriveInteractive.com/social-media-map and follow the instructions. To socialize with Overdrive Interactive, join them on Facebook by going to www.OverdriveInteractive.com/Facebook or on Twitter by going to http://www.twitter.com/ovrdrv and hitting follow. About Overdrive Interactive Overdrive Interactive is a full-service online marketing agency based in Boston and Los Angeles that helps clients grow their business with engaging and measurable online media, social media and search engine marketing campaigns and services. The agency specializes in creating genuine consumer connections that help companies build their brands, generate leads and drive revenue. Overdrive serves organizations that are seeking a high level of accountability from their marketing firms and advertising investments. For more information, please visit www.OverdriveInteractive.com.  Labels: Overdrive News, Social Media, Social Media Marketing, web 2.0 Overdrive Interactive Tweets to Hundreds of FollowersThe award-winning agency behind highly successful social, search and online media campaigns for leading companies such as Harley-Davidson and The Princeton Review, Overdrive Interactive communicates and socializes as a company regularly via Facebook, MySpace and YouTube, in addition to Twitter. “We have seen an explosion in the use of Twitter in the past year,” said Harry Gold, CEO of Overdrive Interactive. “It is a highly effective way to start conversations with and get feedback from your followers by sending them short bursts of information. It is easy to see why people love this new tool – it is concise but engaging." He added, “Its potential for companies to grow their businesses is huge!” Twitter is a free social networking and micro-blogging service that enables users to send (known as “tweet”) and receive other users’ updates of 140 characters or fewer. According to Internet researcher ComScore Inc., global visitors to Twitter were 5.57 million in September 2008, a five-fold increase from September 2007. Overdrive’s Twitter account is being used in a variety of ways to engage customers and fellow marketers in conversation:
Overdrive Interactive offers a wide array of social media marketing services, including the production and maintenance of MySpace and Facebook profiles, games and applications, Flickr and YouTube channels, blogs, Twitter and blog outreach programs, and more. Labels: Overdrive News, Social Media, Social Media Marketing, Twitter Overdrive Interactive Launches Website for Cercone BrownOverdrive Interactive is proud to announce the launch of Cercone Brown's new website - http://www.cerconebrown.com/. The site provides users information about their agency, philosophy, services and various client success stories. Their blog is also accessible through the site and offers fresh content on recent news and thought leadership in the marketing space. A brief background on the agency: Len Cercone and Erika Brown founded Cercone Brown in 2001 and their belief is that their culture and dedication sets them apart from the rest, allowing them to deliver situation-changing Brand Consulting, Media Relations, Online & Social Media, Advertising, Design, Events & Promotions, and Social Responsibility services for top-brands that include GMAC, adidas, Nalgene and COGNOS. If you are interested in learning more about our website development services, click here for more information.  Labels: Overdrive News, Website Development Overdrive Interactive Secures Google Grant for First DescentsOverdrive Interactive is the online marketing agency behind highly successful search and online media campaigns for clients as diverse as Harley-Davidson, The Princeton Review, EMC, The Boston Globe and media giant Dow Jones. In support of First Descents, the agency will be deploying a search engine marketing program to generate awareness of the free trips and to drive registrations on the web site. The actual amount is not being disclosed; however it is six figures annually. The free advertising through Google AdWords™ will continue as long as the online campaign exists. Former high school classmates in Massachusetts and fellow cancer survivors, Shane Kelly, Account Executive for Overdrive Interactive, and Scott McDonald, Interim Executive Director for First Descents, partnered together to apply for and win the grant. “As a cancer survivor, I am thrilled to leverage Overdrive Interactive’s online marketing expertise to help such a fantastic organization achieve its goals,” said Kelly. “First Descents provides a life-changing experience for cancer patients and survivors, and we want everyone to know about it.” During the weeklong First Descents experience, young adults living with cancer are empowered through kayaking, team-building and other activities to push their limits and face the challenges associated with living with cancer. Emphasis is placed on daily goal setting, confidence workouts and teamwork exercises. Each program is limited to 15 participants, ensuring individualized care, medical attention and an intimate experience with fellow First Descents participants. All meals, accommodations and program activities are provided to participants free of charge. First Descents has just announced the dates for Summer 2009 programs, which can be applied for at www.firstdescents.org. “We are proud of Shane’s efforts on behalf of First Descents and happy to donate our services to such a worthy cause,” said Harry Gold, CEO of Overdrive Interactive. “Thanks to this Google Grant, we will really be able to help First Descents extend its reach online.” About First Descents First Descents was founded in 2001 by professional kayaker Brad Ludden. The mission of First Descents is to provide physical, emotional and psychological healing for young adults with cancer. The young adult cancer population (ages 18 - 40) is the most underserved demographic of survivors, with very few resources and limited support. First Descents’ week-long programs aim to kick-start young adult survivors back into life – regaining confidence, control, security and independence. For more information, please visit www.firstdescents.org. About Overdrive Interactive Overdrive Interactive is a full-service online marketing agency based in Boston that helps clients grow their business with engaging and measurable online media, social media and search engine marketing campaigns and services. The agency specializes in creating genuine consumer connections that help companies build their brands, generate leads and drive revenue. Overdrive serves organizations who are seeking a high level of accountability from their marketing firms and advertising investments. For more information, please visit www.OverdriveInteractive.com. Labels: Google, Overdrive News, Search Engine Marketing (SEM) Overdrive Interactive Wins Award for Best Use of Search at the 2008 MITX Awards Boston, MA, November 21, 2008 — Overdrive Interactive has been selected as a winner in the “Best Use of Search” category at the 2008 MITX Awards for its work with Harley-Davidson. The annual MITX Awards is the largest awards competition in the country that recognizes achievements in the development and implementation of interactive technologies. Winners were announced in 33 categories, including five “Best of” awards, at a sold out ceremony attended by more than 1,000 industry professionals held on November 19 at the Boston Marriott Copley Place.Overdrive Interactive, the online marketing agency behind highly successful search and social media campaigns for clients as diverse as The Princeton Review, EMC, The Boston Globe and media giant Dow Jones, was engaged by Harley-Davidson to launch a paid search campaign, as well as Harley-Davidson’s first social media platform. “We know that search engines have become the #1 resource that consumers use to find and research products and services,” said Harry Gold, CEO of Overdrive Interactive. “Search engines have the unique ability to access the critical moment when your target audience is seeking exactly what you are selling. The Harley-Davidson brand generates a great deal of passion and excitement among consumers, so we wanted to build on that momentum by delivering them to the right place at the right time. We are thrilled to have that work recognized by the MTX Awards.” Entries were judged by over 100 industry professionals representing various disciplines including creative directors, designers, technologists, online media representatives, investors and business professionals. “This year’s award winners represent some of the world’s most innovative marketing and creative experts. These companies and individuals help big-name brands connect with their audiences through innovative and non-traditional use of technology,” said Kiki Mills, executive director of MITX. “MITX is proud to be the foundation for New England’s vibrant digital community and to recognize and help keep our Internet business and marketing practitioners at the forefront of innovation.” The 2008 MITX Awards were sponsored by Atom Group, Blue Sky Factory, Business.com, Factory, DLA Piper, Google, IBM, Kelliher Samets Volk, DoubleClick, EyeWonder, Fidelity, myOptumHealth.com, PricewaterhouseCoopers, Rocketship, Sportsgenic and Technology Review. Contributors include Kentico and Websitenarrators.com. For the complete list of winners and other information please visit the MITX Awards Web site. About Overdrive Interactive Overdrive Interactive is a full-service online marketing agency based in Boston that helps clients grow their business with engaging and measurable online media, social media and search engine marketing campaigns and services. The agency specializes in creating genuine consumer connections that help companies build their brands, generate leads and drive revenue. Overdrive serves organizations that are seeking a high level of accountability from their marketing firms and advertising investments. For more information, please visit http://www.overdriveinteractive.com/. About MITX Established in 1996, The Massachusetts Innovation & Technology Exchange (MITX) is the region's premier professional organization for the Internet business & marketing industry. Reaching more than 7,000 professionals in New England, MITX is the community for thought leadership, building business relationships and professional training and development. Members of the MITX community take advantage of events, sponsorships, speaking opportunities and networking to make business connections and exchange ideas. With more than 70 events annually, MITX provides its members with the opportunity to promote their companies to targeted audiences and provides a valuable forum for networking to source potential business leads, partnerships, ideas, funding and other likeminded peers in the industry. MITX is headquartered in Cambridge, MA. For more information please go to mitx.org. The whole gang posing for their victory shot!   Bianca, Mel, Ra, Laura and Laura enjoying the event!  See you again next year! Labels: Awards, Campus Life, Overdrive News Overdrive Interactive Hires New Director of Business DevelopmentWith over 28 years in the interactive marketing communications field, Ryan brings a wealth of experience ranging from Internet consulting to video production to project management to client services. Most recently, he was vice president of Account Services for Cramer, where he led educational and marketing projects for healthcare clients including Abbott, Medtronic, Merck, Novartis and Wyeth. "Mike is a great fit for Overdrive with his wealth of experience and ideas about how to grow our business with excellent service, creativity and an overwhelming passion for success" said Harry Gold, CEO of Overdrive Interactive. "We are growing rapidly, and Mike will really help us accommodate the rising tide of business we are seeing as a result of companies migrating their marketing to the highly measurable and accountable programs we offer." Ryan has particular expertise in the field of Interactive Media for training and marketing purposes, beginning with the advent of touch screen monitors and interactive videodiscs. He founded and led a creative and production department at Spectrum Interactive, producing over 500 training applications and point-of-sale kiosks for clients such as American Airlines, FedEx, IBM, Sears, Merck, National Geographic, UAW-GM, and Xerox. Ryan was formerly vice president of Project Management at iXL, a global internet developer, where his clients included GE, Delta, Chase Bank and Putnam Investments. About Overdrive Interactive Overdrive Interactive is a full-service online marketing agency based in Boston that helps clients grow their business with engaging and measurable online media, social media and search engine marketing campaigns and services. The agency specializes in creating genuine consumer connections that help companies build their brands, generate leads and drive revenue. Overdrive serves organizations who are seeking a high level of accountability from their marketing firms and advertising investments. For more information, please visit http://www.overdriveinteractive.com/. Labels: Overdrive News Overdrive Interactive CEO to Lead Social Media Marketing Webcast for the American Marketing AssociationDuring this one-hour event, sponsored by Aquent, the world’s leading design and marketing staffing agency, Gold will share real case studies that:
“A lot of marketers forget that Social Media Marketing is about socializing, not just advertising,” said Gold. “Companies must be willing to make lasting connections with consumers, join in their conversations, listen to what they have to say, and maintain those relationships. To be effective, a Social Media Marketing program must involve a genuine exchange between brand and consumer, as well as the methodology and technology to measure and interpret that exchange.” Labels: Events, Overdrive News, Social Media Marketing Overdrive Interactive to Attend Bentley University Marketing Career Night Event for StudentsBentley does a great job at providing opportunities like this for students where they are able to network with businesses in the Boston area. We will be able to provide insight to potential career paths in the Marketing field as well as what the Overdrive Interactive organization is all about and what positions are open to current students and graduating Seniors. If any Bentley students are reading this, stop on by to our table and feel free to ask us all kinds of industry questions - nothing is off limits! Labels: Events, Overdrive News 2008 W3 Winners Announced: Overdrive Interactive Wins Two Silvers for Creative Excellence Overdrive Interactive, a Boston-based full service online marketing agency specializing in lead generation, brand building and customer acquisition, announced today that they received two W3 2008 Awards for Creative Excellence on the Web. Receiving over 3,000 entries, the W3 Awards honors outstanding Websites, Web Marketing, and Web Video created by some of the best interactive agencies, designers, and creators worldwide.  The following submissions were honored in various categories: · Harley-Davidson Expanded Paid Search Campaign won Silver in the Branding category for Marketing Effectiveness · LoJack Website won Silver in the Automotive category for Best Website: http://www.lojack.com/ “We are delighted to be recognized with the prestigious W3 Awards. To be recognized by a jury of your peers is definitely validating and an acknowledgement of the great work that Overdrive is doing on behalf of our clients.” commented Ty Velde, Director of Client Services. The W3 Awards honors creative excellence on the Web, and recognizes the creative and marketing professionals behind award winning Websites, Web Video and Online Marketing programs. Simply put, the W3 is the first major Web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies. For more information about the W3 Wards and a complete list of the winners, visit: http://www.w3award.com/. About Overdrive Interactive Boston-based Overdrive Interactive (http://www.overdriveinteractive.com/) is a full service online marketing firm that specializes in branding and lead generation services using search engine marketing, social media marketing, online media planning and buying, email marketing, and web and application development. The agency serves a wide range of consumer and B2B Fortune 500 companies. Labels: Awards, Industry, Overdrive News Search Marketing & Social Media Expert, Overdrive Interactive CEO Harry Gold, to Lead NEDMA SeminarBOSTON (Oct 14, 2008) — Harry Gold, online marketing expert and founder and CEO of Overdrive Interactive, has been asked to lead a seminar hosted by the New England Direct Marketing Association. The seminar, entitled “Search Engine, Blog and Social Media Marketing: Accessing the Critical Moment and Joining the Customer Conversation” is being held at the Microsoft Facility in Waltham, Mass., on November 21 from 9:00 a.m. to 3:30 p.m. “We know that search engines have become the #1 resource that consumers and businesses use to find and research products and solutions,” said Gold. “No other point of consumer contact has the same ability to access this critical moment when your target audience is seeking exactly what you are selling. When leveraged along with blogs and social media, there is an unprecedented opportunity for businesses to actually join the conversation with consumers and make lasting connections with them by weaving their content and messages into the social web.” This seminar will focus on the statistics, strategies, tactics and benefits of paid search marketing, search engine optimization, politically correct blog outreach and social media marketing. It will reveal the strategies and tactics of deploying and maintaining profitable search marketing programs, creating a strong presence in blogs and how to deploy a robust and lasting social media channel. It was developed for marketers from both the client and agency side. For more information, please visit http://www.nedma.com/events/. About Harry Gold Harry started his online career in 1995 when he founded Interactive Promotions and has been at the forefront in developing successful online programs for various agencies and Fortune 500 companies ever since. He is now founder and CEO of Overdrive Interactive, the online marketing agency behind highly successful search engine marketing, online media and social media campaigns for clients as diverse as Harley-Davidson, John Hancock, EMC, IBM, The Princeton Review, LoJack and Dow Jones. Harry is a frequent lecturer on search engine marketing, paid search management, social media marketing and online media for The New England Direct Marketing Association, The In-House Agency Forum, The Ad Club, UMass Boston, Harvard University and Boston University. He is also a recognized subject matter expert and columnist for ClickZ. For more information or to visit Harry’s blog, please go to http://www.overdriveinteractive.com/. Labels: Blog Outreach, Events, Overdrive News, Paid Search, Social Media Marketing Online Marketing Expert and Overdrive Interactive CEO Harry Gold to Speak at New Marketing SummitGold's presentation, entitled “Social Media Is About Socializing!” is scheduled for Wed., Oct. 15 at 12:10 p.m. Attendees will get to see how Overdrive Interactive enables clients like Harley-Davidson create robust, interconnected social media platforms and channels that embed high-quality brand-compliant content into the social space, make lasting connections with current and future customers, socialize and listen to those consumers, and measure the impact on their businesses. “If you keep the mantra ‘social media is about socializing’ in mind, it will help you to create a place where your customers and prospects will want to be, where you can make real connections with them,” said Harry Gold. “Providing the right kind of content, joining in customer discussions and encouraging their participation creates an environment that can build your brand and build lasting relationships with your customers.” The two-day executive briefing and conference will feature marketing thought leaders and visionaries including David Meerman Scott (http://http://www.davidmeermanscott.com/), thought leader and viral marketing specialist; Paul Gillin (http://http://www.gillin.com/), journalist, author and expert in social media; and Chris Brogan (http://http://www.chrisbrogan.com/), chief strategist at CrossTech Media and frequent speaker on deploying social media in businesses today. The conference provides a rich agenda designed for CMOs, senior level marketing professionals and those ready to move to those levels. Topics of conversation range from strategic to tactical marketing, discussing specific tools and ideas on how to use them appropriately for business needs. The event will allow attendees to interact with conference speakers, sponsors and exhibitors, as well as network with professional colleagues in the unique setting of the Fidelity Clubhouse at Gillette Stadium. For more information about the conference, please visit http://www.newmarketingsummit.com/. About Harry Gold Harry started his online career in 1995 when he founded Interactive Promotions and has been at the forefront in developing successful online programs for various agencies and Fortune 500 companies ever since. He is now founder and CEO of Overdrive Interactive, the online marketing agency behind highly successful search engine marketing, online media and social media campaigns for clients as diverse as Harley-Davidson, John Hancock, The Priceton Review, IBM, LoJack and Dow Jones. Harry is a frequent lecturer on search engine marketing, paid search management, social media marketing and online media for The New England Direct Marketing Association, The In-House Agency Forum, The Ad Club, UMass Boston, Harvard University and Boston University. He is also a recognized subject matter expert and columnist for ClickZ. For more information or to visit Harry’s blog, please go to http://www.overdriveinteractive.com/. Labels: Events, Overdrive News, Social Media Marketing Overdrive Interactive Receives 2008 WebAward for LoJack WebsiteFounded by the Web Marketing Association (WMA) in 1997, the WebAwards name the best website in 96 industry categories. Over 2,400 website nominations come from interactive agencies and website marketing departments in more than 45 countries. Websites are judged on design, innovation, copywriting, interactivity, content, navigation and use of technology. “We are delighted to be recognized with the prestigious WebAward. To be recognized by a jury of your peers is definitely validating and an acknowledgement of the great work that Overdrive is doing on behalf of our clients.” commented Ty Velde, Director of Client Services. A corporate site, http://www.lojack.com/, is focused on vehicle recovery solutions. LoJack products are used in conjunction with law enforcement agencies and are available in over 20 countries. The site Overdrive built presents LoJacks’s full suite of products designed to maximize meaningful brand interactions and ultimately, drive consumers to dealership participation. For more information on Overdrive’s website development services, click here. About Overdrive Interactive Overdrive Interactive is a full-service online marketing agency based in Boston that helps clients grow their business with highly creative and measurable online media, social media and search engine marketing campaigns and services. The agency specializes in online brand building, lead generation and customer acquisition for top companies seeking a high level of accountability from their marketing and advertising investments. For more information, please visit http://www.overdriveinteractive.com/. Labels: Awards, Events, Overdrive News Harry Gold, Overdrive CEO, to Speak at New Marketing Boot CampOther featured speakers include: Paul Gillin, Paul Gillin Communications Chris Brogan, CrossTech Media Harry Gold, Overdrive Interactive C.C. Chapman, The Advance Guard Aaron Strout, Mzinga Laura Fitton, Pistachio Consulting Cristina Addesa, iRobot More industry experts to follow... For more detailed information on the event, use this link: http://www.gonmbootcamp.com/. Labels: Events, Overdrive News, Social Media Marketing You Drive Less. Shouldn't You Save More? Everyone is concerned about ever-increasing gas prices and one of our clients, GMAC Insurance, has a program that offers substantial insurance premium discounts to low-mileage drivers. To support this program, Overdrive Interactive recently launched a landing page for GMAC Insurance called "The Commuter Calculator".Using the site's online calculator visitors can find out how much their weekly commute costs and whether they are above or below average in the number of miles driven for their particular area of the country. Site links take visitors to the GMAC Insurance corporate site for more information about their low mileage discount program. Even though the insurance discount program is only available to drivers who have an OnStar-equipped GM vehicle, go to the site and try out the Commuter Calculator for yourself! Here's the URL for the site: http://www.lowmileagediscount.com Labels: Landing Pages, Overdrive News Overdrive Interactive Sweeps Paid Search Category at New England Direct Marketing Association (NEDMA) 2008 Awards for Creative ExcellenceInteractive Marketing Agency Receives Top Honors from Direct Marketing Trade Association
The following submissions were honored in various categories:
“We are delighted to be presented with the prestigious NEDMA Awards. To be recognized by a jury of your peers is definitely validating and an acknowledgement of the great work that Overdrive is doing on behalf of our clients” commented “Sweeping the entire paid search category is a real tribute to our team members who are constantly raising the ROI of campaigns they manage” said Harry J. Gold, CEO of Overdrive. He added, “It is the combination of our applied best practices, diligent Account Management and cutting edge technology that lets us deliver the kind of results that warrant this kind of recognition.” The NEDMA Awards is a results-oriented competition based on excellence of the marketing solution, recognizing creative and strategic achievements. The awards honor direct marketing excellence in categories that include print ads, direct mail, broadcast, catalog, electronic, integrated media campaigns and direct mail. The winners of the 27th Annual NEDMA Awards for Creative Excellence, selected from more than 450 submissions, were announced by radio personality Billy Costa of KISS 108 at a ceremony earlier this month in About Overdrive Interactive Labels: Awards, Overdrive News NEDMA Awards 2008Harry with some industry friends from Blue Sky Factory who was the evening's sponsor.  Say cheese, Overdrive Team!  Barb and Ra - front and center! Meryl was a trooper blowing up the table's beach balls which were tossed around as the night went on. Impressive! Bianca looking very proud of the Harley-Davidson award. Laura and David enjoying the evening. Labels: Awards, Campus Life, Overdrive News |
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