 |
|
Archives
|
Overdrive Wins Web Marketing Association Award for Redesign of Pearson Learning Solutions Website Overdrive Interactive, a Boston-based full service online marketing agency specializing in lead generation, brand building and customer acquisition, today announced that the company received a 2009 Web Award for Outstanding Achievement in Web Development from the Web Marketing Association, an organization made up of Internet marketing, online advertising, PR, and top web site design professionals who share an interest in improving the quality of online advertising, internet marketing, and website promotion. The award, for Education Standard of Excellence, was made for design and development of the Pearson Learning Solutions website (http://www.pearsoncustom.com). Pearson Learning Solutions, a division of the multinational Pearson Corporation, has more than thirty-five years of experience as a partner to educators and as a custom publishing industry leader. The new site presents information about the wide range of Pearson's learning solution capabilities in an easy-to-follow way. The intuitive site structure is based on feedback from customer and company-wide focus groups. The catalog of custom solutions can be searched in a variety of ways, including by medium (print, media, online); by discipline; and by course or key word. The site includes a Your Needs Our Solutions page, which helps web visitors find their way to the type of custom solutions they are seeking. A Students section acts as a resource for studying tips and job and volunteer opportunities, and all of the site's copy is optimized for search engines. "The new www.pearsoncustom.com provides our web visitors with clear paths to the learning solutions they are searching for," said Hester Tinti-Kane, online marketing manager, Pearson Learning Solutions. "Our fresh, search-optimized site is drawing over 50% more traffic than last summer. Winning a WebAward is an honor and I am happy to see the great folks at Overdrive Interactive recognized." “We are delighted to be recognized with the prestigious Web Award. To be recognized by a jury of your peers is definitely validating and an acknowledgement of the great work that Overdrive is doing on behalf of our clients.” commented Ty Velde, Director of Client Services. Now in its 13th year, the WebAwards is the premier annual website award competition that names the best Web sites in 96 industries while setting the standard of excellence for all website development. This is the fourth time Overdrive has won a Web Award. Previous awards include wins in 2006 and 2007 for our work with Symmetricom and a 2008 award for the design and development of the LoJack website. For more information on the Web Marketing Association Awards, visit: http://www.webaward.org About Overdrive Interactive: Boston-based Overdrive Interactive (http://www.overdriveinteractive.com/) is a full service online marketing firm that specializes in branding and lead generation services using search engine optimization, paid search management, online media planning and buying, social media marketing, email marketing, and web and application development. The agency serves a wide range of consumer and B2B Fortune 500 companies. About Pearson: Pearson (NYSE:PSO), the global leader in education and education technology, reaches and engages today's digital natives with effective and personalized learning, as well as dedicated professional development for their teachers. This commitment is demonstrated in the company's investment in innovative print and digital education materials for pre-K through college, student information systems and learning management systems, teacher professional development, career certification programs, and testing and assessment products that set the standard for the industry. The company's respected brands include eCollege, Prentice Hall, Addison Wesley, Benjamin Cummings, MyLabs, and many others. Pearson's comprehensive offerings help inform targeted instruction and intervention so that success is within reach of every student at every level of education. Pearson's commitment to education for all is supported by the global philanthropic initiatives of the Pearson Foundation. Pearson's other primary businesses include the Financial Times Group and the Penguin Group. For more information, go to www.pearson.com. Labels: Awards, Client News, Overdrive News, Website Development Google Sets Out To Kill The Duplicate Content Issue Once and For AllOn the web, there's raging paranoia and misunderstanding regarding the definition and effects of having duplicate content on a website. Today, Google set out to put the duplicate content issue to rest once and for all (at least for duplicate content issues within a site) with the... drum roll please... The Canonical Link Tag  In brief, a webmaster can place this tag in the head section of an HTML document to specify what the canonical URL of a page should be. You can read more about the mechanics of the new tag on the Official Google Webmaster Blog. For search engine optimizers, this innovation signals the establishment of a new best practice for page coding: Each webpage should contain a "canonical link tag". The canonical link tag also eliminates a mess of duplicate content issues caused by database drive websites and may prove to be a far more effective means of preventing identical versions of pages from being indexed than Robots.txt, nofollows, 301 Redirects, and .htaccess workarounds. Labels: Search Engine Optimization (SEO), Website Development Overdrive Interactive Launches Website for Cercone BrownOverdrive Interactive is proud to announce the launch of Cercone Brown's new website - http://www.cerconebrown.com/. The site provides users information about their agency, philosophy, services and various client success stories. Their blog is also accessible through the site and offers fresh content on recent news and thought leadership in the marketing space. A brief background on the agency: Len Cercone and Erika Brown founded Cercone Brown in 2001 and their belief is that their culture and dedication sets them apart from the rest, allowing them to deliver situation-changing Brand Consulting, Media Relations, Online & Social Media, Advertising, Design, Events & Promotions, and Social Responsibility services for top-brands that include GMAC, adidas, Nalgene and COGNOS. If you are interested in learning more about our website development services, click here for more information.  Labels: Overdrive News, Website Development Overdrive Partners with Aquent Healthcare Consulting to Launch SEO Compliant WebsiteOverdrive is happy to announce the launch of a new website for Aquent Healthcare Consulting. Overdrive worked with Aquent to develop an information architecture that allows the healthcare organization and professionals to easily learn about the large-scale international recruitment services that Aquent Healthcare Consulting provides. The design has a friendly, welcoming feel to help reinforce the fact that Aquent Healthcare Consulting understands the healthcare industry and has the experience to help healthcare organizations address their workforce planning needs. All of the architecture, design, and copy components consider SEO best practices. View the new Aquent Healthcare Consulting website at http://health.aquent.com/.
Aquent Healthcare Consulting is one of the largest premier healthcare workforce planning consultants in the world, helping healthcare organizations attract, procure and retain skilled, experienced nurses and physical therapists. Aquent Healthcare Consulting's large-scale international recruitment program allows healthcare organizations to open physical therapist and nurse recruitment efforts as far as London/U.K. and Dubai/UAE. Get comprehensive, strategic workforce solutions for your organization, and build winning workforce strategies for the future. Labels: Overdrive News, Search Engine Optimization (SEO), Website Development Overdrive Interactive Launches New Website, Interactive Game and Facebook Application for GMAC Insurance Are you a dumb driver? That’s the real question being asked by the 2008 GMAC Insurance survey of 5,524 drivers from all 50 states. The results of the survey show that one in six U.S. drivers wouldn’t be able to pass a written driver’s test if they took it today. Overall, the national average score grew slightly to 78.1% from 77.1% in 2007, but scores varied based on driver demographic and geography. The study found that drivers over the age of 35 were more likely to pass, and women were more likely to fail than men. Overdrive Interactive recently launched a new website (http://www.nationaldriverstest.com/) for GMAC Insurance that contains all of the study data, the online version of the written test, an interactive defensive driving game, and a Facebook application for the National Driver’s Test. In the first twenty-four hours after the site launched, it received over 100,000 page views and was responsible for tripling the normal daily traffic to the GMAC Insurance corporate site. Go to the site, take the test, and then challenge your friends to beat your score! Labels: Application Development, Overdrive News, Social Media Marketing, Website Development Overdrive Launches New Website for Journalist Mike BarnicleOverdrive is happy to announce the launch of a new website for journalist Mike Barnicle. The design of the website plays homage to Mike’s Boston roots and provides readers with one-stop access to Mike’s columns, television and radio appearances. You'll also find information on where Mike will be appearing next and how to schedule him for an appearance. About Mike Barnicle Mike Barnicle is an award-winning writer and media personality. He is a political analyst for MSNBC and a frequent contributor – and occasional guest host -- on the network's "Hardball with Chris Matthews." Barnicle can also been seen regularly on NBC's Today Show and MSNBC's "Morning Joe." A veteran print and broadcast journalist, he has written nearly 4,000 columns collectively for New York Daily News, Boston Herald, Newsweek, and The Boston Globe, where he rose to prominence with his biting, satirical, and at times, heart-wrenching columns that closely followed the triumphs, travails and ambitions of Boston’s working and middle classes. To learn more about Mike and his columns, television and radio appearances go to www.mikebarnicle.com. Labels: Overdrive News, Website Development |
Blog Search
Categories
|
| Blog Home | Social Media Map | Schedule a Seminar | eMarketing Blog | Contact Bloggers | © 2002-2010 Overdrive. All Rights Reserved. |