By taking a “three dimensional” approach to marketing analytics and focusing on the “what”, “why” and “meaning” of marketing analytics, I believe that we as online marketers can improve truly improve upon how this data is interpreted, communicated and ultimately acted upon.
In the past, many users have found difficulty in accurately measuring the amount of traffic that a website received from Twitter. Today, the company has officially announced Twitter Web Analytics – a tool that identifies the level of traffic that comes from Twitter, and the effectiveness of a tweet button that is integrated on a […]
Google is stepping up their social game in more ways than just Google+, Google has announced that you will now be able to track social interaction with your website through Google Analytics. This new feature will allow users to track the impact of tweets, likes, LinkedIn shares and of course, +1s. The social engagement reporting […]
The data that can be extracted from Facebook Insights offers a lot of useful information for publishers investing in the social networking site. These hardcore statistics have provided users with an understanding of how well their content is performing, and is now available in real-time. Allowing publishers to receive metrics on the performance of content, […]
Any page administrators will notice a slight, but important change in their pages. Facebook has now rolled out with the ability for insights to be shown in real time; something that had previously been unavailable. These important statistics would take some time to appear, until today. Having these statistics appear immediately is a huge improvement, […]
In addition to the endless ways to connect with users on Twitter, businesses can now rely on even more insight for their efforts. Recently, Twitter has developed new advertising opportunities for business to take part in. Offering a clear explanation of ways to monetize efforts through the micro-sharing site, now businesses can create monthly budgets […]
Yesterday Facebook announced their improved analytics tools which will allow Facebook administrators to have better visibility into how their pages are performing. Facebook has incorporated the basic components of the pre-existing insight data but they have added more components, data and functionality for a better, more detailed analysis. Some highlights of the new features are: […]
So often I hear that companies have trouble figuring how or what to track with social media. There is a wide range of tools to measure the buzz and chatter about your brand, but what about ROI (define)? Companies are investing time tweeting, posting, and weaving social media functionality into their online ad campaigns and […]