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ClickZ

What a Facebook Ad Network Might Look Like

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The following article is from my Click-Z article: Right now the big story is how Facebook stock is getting slammed and mobile is going to kill its ad model. While I agree that the stock may have been overpriced, I think a lot of people don’t really understand the true potential of Facebook’s future when it comes to the billion or so members a) layering transactions and b) launching an ad network that will rival the Google Display Network...

ClickZ

Lessons From a Real-Life ‘Mad Woman’

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At the Association of National Advertisers Annual Conference in Phoenix, AZ, I had the amazing honor and pleasure of seeing Jane Maas. I was truly moved and amazed by her talk and inspired by her life...

Advertising

10 Tips for Building Fans via Facebook Advertising

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Managing Google campaigns can be immensely complex and if you really want to make them work, they have to be nurtured and optimized in real time. Ad copy, bids, targeting selects, and keywords all have to be constantly tested and manipulated based on ROI results and changing marketing conditions...

Advertising

Facebook Ad Network – Is It Coming?

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On August 27, Mashable reported Facebook has a $33.7 billion valuation – wow. Too high? Maybe to some, and maybe not to others. Instead of debating that point, let’s look at some things that Facebook might do in the future to a) serve advertisements and b) make more money...

ClickZ

The Power of Engagement – 8 Ideas You Can Add To

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There’s a whole world of engagement actions to offer, encourage, and measure in the online media landscape that do a couple of really exciting things. First, they create much deeper brand/consumer interactions that leave a deeper impression in the mind of your target audience, and if done properly can be the equivalent of months and even years of impression frequency...