Coke announces their first all-digital marketing effort.
New media consumption habits are emerging amongst consumers as a result of the rising popularity of smartphones and tablet devices. According to a recent study conducted by the Harvard Business Review, the average person is now consuming twelve hours of media in only nine hours. While it was once feared that digital would compete against […]
When people say social media marketing helps you in search, what do they mean? Are we doing all this online socializing to simply get links and boost our page rank? The answer is a clear no. Launching and managing a whole social platform is a lot of effort to simply get links. So why are […]