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Facebook’s New “Deals-Feed”

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Facebook news feeds will appear slightly different for many users, as the social networking site announces Deals in several cities. Those who subscribe to this new feature will receive announcements of current and ongoing deals either within their news feeds or by e-mail...

Social Media

Groupon’s Super Bowl Ad Reactions Make Waves Across Social Channels

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Nearing the 48 hour period after Super Bowl XLV and its 100+ million viewer victory, people are still buzzing about the other players in this sporting event: the commercials. Social channels were spilling content by the second on people’s reactions to the ads, with over 3 million tweets about Super Bowl XLV and over 300,000 of those being about the advertising alone...

E-Commerce

How Groupon Makes Hundreds of Millions

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So, first some quick words on the brilliance of Groupon and then an exploration of its revenue model. What a deal for the advertiser, right? They pay nothing up front, Groupon pays them from the proceeds of the sale, they pay in product (so it is a trade deal) and pick up new customers, and, like all gift cards, some numbers are never redeemed...

E-Commerce

Is Google vs. Groupon the New Head-to-Head Battle?

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It came as quite the shock when Groupon turned down the reported $6 billion deal with Google. From an outsider’s perspective, this seemed like the deal of a lifetime – one that would be prosperous and beneficial for both parties involved...