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ClickZ

Questions to Ask Your Clients

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Asking the right questions is often as important as giving the right answers. Asking the right questions not only arms you with the information you need as an agency to create a successful social media marketing strategy and media plan, it gets the client thinking along the same lines as you...

ClickZ

What a Facebook Ad Network Might Look Like

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The following article is from my Click-Z article: Right now the big story is how Facebook stock is getting slammed and mobile is going to kill its ad model. While I agree that the stock may have been overpriced, I think a lot of people don’t really understand the true potential of Facebook’s future when it comes to the billion or so members a) layering transactions and b) launching an ad network that will rival the Google Display Network...

Advertising

Welcome to the Bruins DEN

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It’s that time of year again…the Boston Marathon is over, the Red Sox are back, and Bruins fans across New England are grooming their Playoff Beards. But this year the Bruins have gone digital and the Bear has been unleashed...

Advertising

New Ads Specs for Facebook Ads

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Facebook ads are getting a face lift starting Wednesday, February 29th. And by face lift, I mean they are getting tighter, but should still look roughly the same. According to Facebook, there will be new ad specs for the Premium and Marketplace Ads:  “As part of the upgrade, the copy in all newly submitted ads will need to be 90 characters (down from the 135 characters previously)...