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Analytics Firm Tries to Upstage TV Upfronts

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The recently completed TV “Upfronts,” where TV networks show off their new fall shows for advertisers and media buyers, is a curious event. It is almost like a new model year from car companies, the only difference being everything is new in TV and no one knows how well the shows will perform...

Advertising

When TV and the Internet Converge

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OK, so 2009 was the year of social media and there’s no reason to suspect that interest in social networks will slow down anytime soon. But what will be the next big thing that changes the way we, as consumers, consume media and how will marketers leverage that consumption?..