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Search Marketing Specialist (PPC)
Overdrive is seeking candidates for the position of search engine marketing specialist. The applicant should be familiar with paid search programs (Google AdWords, Overture/Yahoo! SEM, etc.) and the basic elements of natural search engine optimization. The SEM specialist will be responsible for planning, implementing, analyzing and optimizing our paid search engine marketing campaigns using Overdrive's suite of campaign management and tracking tools. Candidate must be energetic, enthusiastic, and ready to learn and work in a fast-paced high-growth environment.
Responsibilities
- Plan, implement, manage, analyze and optimize paid search engine marketing campaigns
- Compile and document campaign analysis, performance reports and measure ROI
- Stay abreast of search engine behaviors, technology, news and strategies and sharing key developments and discoveries with the other team members
- Work with directly with account managers and clients
Requirements
- Bachelor's degree in marketing, technology or related field
- Experience in Google AdWords and Overture/Yahoo! SEM a plus
- Proficient Excel skills including the use of pivot tables
- Excellent communications skills, oral and written
Benefits include health insurance, 401(k) retirement plan with company matching contribution, paid vacation and holidays
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