Lexington Insurance Newsjacking Social Infographic Campaign

Lexington Insurance came to Overdrive to create a Social Media Marketing and Infographic solution that facilitated rapid response to hurricane events in the highly regulated insurance industry. The goal was to not only join in current conversations on social channels, but distinguish Lexington Insurance as a thought leader and authority in the space. The challenge was to quickly deploy Infographics and social posts with out the delay of compliance. The solution was to create a pre-approved compliant template of Infographic shells and social content where credible stats and facts could be plugged in without the need for compliance and bureaucratic delay. The result is a highly effective “news jacking” program that allows Lexington Insurance to insert themselves into the conversation while the conversation is actively taking place in social channels.

Ingredients:

  • “Plug-and-Play” Infographics
  • Socially-Enabled Landing Page
  • Customized Social Sharing Chiclets
  • Social Media Posts
  • Print Ads
  • Key Hurricane Statistics
  • Preparedness Resources

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"Plug-and-Play" Infographic

As soon as stats were available, facts were plugged into the Infographic and the Infographic was posted to the landing page for social consumption.

Social Sharing

After users click the share chiclets on the Infogrpahic PDF, there are preapproved posts that accompany the share, keeping the message consistent.

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Socially-Enabled Landing Page

Landing page infused with the power of social sharing.

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Social Media Posts

Preapproved compliant social posts for Facebook, LinkedIn, and Twitter were developed to promote the Infographic.

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Print Ads

The infographics were also featured in trade media print campaigns.

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Social Engagement

Engagement within the social channels increased 53% during the hurricane Infographic initiative.

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