Skillsoft Integrated Digital Campaign

Skillsoft turned to Overdrive to develop their social presence, drive brand awareness, and to increase the performance of their lead generation program.

Ingredients:

  • Paid Search Management (SEM)
  • Search Engine Optimization (SEO)
  • Online Media
  • Facebook Advertising
  • Banners
  • Landing Pages
  • Thought Leadership Assets
  • Virtual Conferences
  • White Paper Syndication
  • Email Marketing
  • Cross-Site Tracking
  • Integrated Analytics

Search Engine Marketing and Conversion Optimization

Overdrive launched a comprehensive paid search program, coupled with the design and development of conversion optimized paid search landing pages, which resulted in significantly increased conversion rates and ROI.

White Hat SEO

Overdrive assessed Skillsoft’s online natural search presence for all major search engines, using our findings to improve Skillsoft’s search rankings, natural site traffic and lead flow.

  • Code Compliance
  • XML Sitemap
  • Meta Tag Development
  • Content Development
  • Training
  • Interlinking
  • Call-to-Action Integration
  • Ongoing Keyword Level Rank and Competitive Tracking

Online Media and Display

Overdrive developed a comprehensive media campaign that included whitepaper syndication, display banners, newsletter sponsorships, text links, dedicated emails, and virtual conferences. By doing a creative refresh of Skillsoft’s media properties and performing aggressive campaign optimization, Overdrive surpassed the campaign goal of generating qualified leads while lowering Cost Per Action (CPA)

Landing Pages & Banners

Print Campaigns

Partnering with top publications in the eLearning and Human Resources space, Overdrive developed print campaigns that resulted in an increase in qualified leads, while building brand awareness for Skillsoft.

Whitepaper Syndication and Lead Generation Program

Overdrive’s successful whitepaper syndication campaign for Skillsoft resulted in a robust influx of quality leads while significantly reducing Costs Per Lead (CPL).

Thought Leadership Assets

Overdrive collaborated with Skillsoft to create a library of valuable thought leadership assets that were highly shareable, graphically interesting, and were able to position Skillsoft as leaders in their space.

Email Marketing

Overdrive created an email marketing template for Skillsoft that integrated seamlessly with their Salesforce database and Eloqua marketing solution.

Virtual Conference

Overdrive helped Skillsoft to develop and run very successful online virtual conferences in collaboration with WorkForce, HR TechWeek, and powered by On24, generating over 3000 quality leads that sales people were able to interact with directly in real time during the actual conference.

Facebook Creative

New Facebook creative content combined with targeted Facebook ads for Skillsoft were able to help grow awareness of Skillsoft’s brand, while the ads generated awareness and engagement, likes for their page.

Integrated Analytics

Overdrive employed end-to-end integrated campaign data collection and dashboarding using tools such as Salesforce and Eloqua to create closed loop reporting. This methodology minimized waste quickly and effectively identified successful channels and tactics for rapid ROI optimization.

Results