Analytics

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How to Measure Brand Awareness

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We all know that brand marketing is a big influencer on why a person buys your product over a competitor’s. Although it is not an OFFICIAL ranking signal (see MOZ’s Whiteboard Friday, “Is Branding a Ranking Factor?” and the article, “The Brand Halo Effect: Does Brand Awareness Impact Organic Search Rankings?“), having a strong brand can…

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Analytics

SEO delivers the Highest ROI

CMO’s Guide to SEO

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The Value Proposition of SEO Your goal: To be found online consistently at the top of search results— search engines are the principle way prospects learn about your products and services. Findability online is key! 81% of B2B purchase cycles start with web search, and 90% of buyers say when they are ready to buy, “they’ll find…

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Analytics

ultimate seo dashboard

SEO Dashboard for CMOs

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DRIVING MARKETING PERFORMANCE Lets take a robust look at the search engine optimization (SEO) elements that CMOs should be keeping an eye on and discover how to set up a dashboard with a storytelling mindset to showcase your SEO program’s results in a manner that commands high-level interest and support. Learn how to create an…

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Analytics

data meets marketing

2017 CMOs Predictions Using AI, VR, and IoT for Marketing

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Artificial Intelligence Creates New Marketing Categories Chris Golec, Founder & CEO, Demandbase  In 2017, AI will allow marketers to create highly customized and personal ads in real-time specific to buyer’s interests using personas developed through social profiles (https://www.crystalknows.com) and their digital footprint. AI will take email blasts from “one size fits all” to automatically filtering out weak…

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Analytics

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Desktop trumps Mobile in local search

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Searching For Local information The Smart Shopper: Searching Local Information:   Ever wonder what the digital footsteps of a user is when performing search functions specific to location based queries? Below are some interesting findings with desktop and mobiles part in the users search behavior and preferences. So, believe it or not looks like desktop trumps…

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Analytics

A review of the End-to-End Digital Marketing workshop

“End-to-End Digital Marketing Workshop” – Recap

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Harry J. Gold, CEO and Founder of Overdrive Interactive, treated the office this past week with his well-known workshop “End-To-End Digital Marketing.” This is the same workshop he does for fortune 500 companies across the world on behalf of the Association of National Advertisers (ANA).  In This 4-hour workshop was made available for office visitors…

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Analytics

Lead Gen Metrics Timeline by Overdrive Interactive

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Success in digital marketing today means understanding what the critical metrics are for successful lead generation programs. That’s why we created the Lead Gen Metrics Timeline. Our new infographic follows the chronological journey from Spend to MROI and Optimization, providing specific numeric examples for each metric. Get the new Lead Gen Metrics Timeline and understand…

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Analytics

2016 digital marketing predictions and trends

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Mobile morphs http://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/15-unstoppable-trends-which-will-shape-marketing-in-2016/ Devices accessing internet and content have morphed considerably over the past few years, especially when you look at add on devices like Googles Chromecast and Amazons Firestick and of course the Apple iWatch. Smartphones have become defacto and ever more popular (thanks for the Google Cardboard @michaelorlinski), while Games consoles and Smart TVs have become…

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Analytics

How Marketers Can Use Emojis

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Last week we talked about the history of Emojis and why they are so popular in our social communications. This week we will look at how businesses are making emojis popular in marketing.   Why You Should Use Emojis If your audience falls within those 2 billion smartphone users, integrating emojis, emoticons, or stickers in your social media…

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