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data meets marketing

2017 CMOs Predictions Using AI, VR, and IoT for Marketing

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Artificial Intelligence Creates New Marketing Categories Chris Golec, Founder & CEO, Demandbase  In 2017, AI will allow marketers to create highly customized and personal ads in real-time specific to buyer’s interests using personas developed through social profiles (https://www.crystalknows.com) and their digital footprint. AI will take email blasts from “one size fits all” to automatically filtering out weak…

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Desktop trumps Mobile in local search

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Searching For Local information The Smart Shopper: Searching Local Information:   Ever wonder what the digital footsteps of a user is when performing search functions specific to location based queries? Below are some interesting findings with desktop and mobiles part in the users search behavior and preferences. So, believe it or not looks like desktop trumps…

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Lead Gen Metrics Timeline by Overdrive Interactive

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Success in digital marketing today means understanding what the critical metrics are for successful lead generation programs. That’s why we created the Lead Gen Metrics Timeline. Our new infographic follows the chronological journey from Spend to MROI and Optimization, providing specific numeric examples for each metric. Get the new Lead Gen Metrics Timeline and understand…

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2016 digital marketing predictions and trends

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Mobile morphs http://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/15-unstoppable-trends-which-will-shape-marketing-in-2016/ Devices accessing internet and content have morphed considerably over the past few years, especially when you look at add on devices like Googles Chromecast and Amazons Firestick and of course the Apple iWatch. Smartphones have become defacto and ever more popular (thanks for the Google Cardboard @michaelorlinski), while Games consoles and Smart TVs have become…

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How Marketers Can Use Emojis

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Last week we talked about the history of Emojis and why they are so popular in our social communications. This week we will look at how businesses are making emojis popular in marketing.   Why You Should Use Emojis If your audience falls within those 2 billion smartphone users, integrating emojis, emoticons, or stickers in your social media…

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SEO Dashboard

Anatomy of a 5-Star SEO Dashboard

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 Why create a SEO dashboard? Although Google Analytic’s lets you see a host of organic search metrics, they are segmented into buckets by Audience, Acquisition, Behavoir, etc.. creating an isolated view of one metric per page view, whereas dashboards bring several metrics into one page for easy review and analysis. Google analytics seo dashboard What makes a great Organic Search…

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#GOPDebate vs. #JonVoyage: Who Won Social Last Night?

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Two of the most important political events of the summer the Republican Primary Debate and Jon Stewart’s last episode of The Daily Show, occurred nearly simultaneously. It was no surprise that both events overtook the Internet at large, especially Social Media. But which dominated the conversation? We took to Twitter to find out!