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Social Media: 15 Ways You’re Doing It Wrong

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Facebook was founded in 2004, Twitter in 2006. Even Instagram’s been around for almost five years. So you can’t say this stuff is new anymore. For some strange reason, however, more marketers and brands than not are still struggling to make heads or tails of social media. Whether they’re surprisingly misinformed or just plain lost,…

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Ellen

Smile, You’re on Social Media

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When Ellen DeGeneres pulled together some of Hollywood’s biggest superstars for a group shot at the Oscars this year, it may have been a moment of spontaneous fun, but the resultant tweet of this selfie will go down in social media history. Having been retweeted over 3.4 million times at last count, this one epic…

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photo for hjg blog post

Encouraging 7 Core Social Media Marketing Behaviors

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What do you want people do? One of the constant truths in marketing that is often forgotten is that marketing is about encouraging desired behavior. It’s about getting people to actually do something that eventually leads to a sale. But so often the “marketing part is left out of “social media marketing.” We are so scared of offending our community with overly commercialized messaging that we forget that we are actually trying to sell something. So without telling you all to transform your social media marketing into a bullhorn that says BUY, BUY, BUY all the time I wanted to start you off with this one simple question: “What do you want people to do?”

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5 Marketing Rules for Better Social Branding

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While there is no one universal approach to building and maintaining a good brand, I have a few rules when it comes to social branding that I would like to share. These are constant marketing truths and tactics one should keep in mind when they look at their social programs: Go for the groove. Some branding…

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