Advertising

Blog Header

A Twitter Directory for Digital Marketers

By

By Rachel Levy and Bob Cargill Hey, fellow marketing, advertising, social media and PR professionals! You’re extremely busy, we know. You’re attending meetings, producing reports, creating content, generating leads, closing deals and working under ridiculously tight deadline pressure. We get it. We’re in the same boat. To help you find all the industry news, information,…

Read the full article

Advertising

Yahoo shows up on a mobile Samsung device

Verizon Buys Yahoo

By

Verizon has completed a deal to buy Yahoo for $4.83 billion dollars, putting an end to Yahoo’s 22 years of independence. This acquisition gives Verizon ownership of the third-largest US Internet property- and the third largest mobile ad company in the world, trailing behind Google and Facebook. Combined with the buyout of AOL last year, Verizon…

Read the full article

Advertising

A ‘Live.ly’ new app!

By

Do you love Facebook Live and Periscope? Well, get your phones ready – there’s a new kid on the block, and it’s growing fast! Meet Live.ly, the live streaming platform of Musical.ly. Initially only available for stars and celebrities, Live.ly is now available for all users. (Source) When Musical.ly was launched for music and lip-syncing,…

Read the full article

Advertising

2016 digital marketing predictions and trends

By

Mobile morphs http://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/15-unstoppable-trends-which-will-shape-marketing-in-2016/ Devices accessing internet and content have morphed considerably over the past few years, especially when you look at add on devices like Googles Chromecast and Amazons Firestick and of course the Apple iWatch. Smartphones have become defacto and ever more popular (thanks for the Google Cardboard @michaelorlinski), while Games consoles and Smart TVs have become…

Read the full article

Advertising

Cyber Monday Marketing Steals and Deals

By

“Shop online for best Cyber Monday Deals. Sales and Specials.” The average order value during Cyber Monday was $124 in 2014 41.2% of all Cyber Monday purchases come from mobile $2.68 Billion  total amount spent in 2014 Every  US internet user today is frenetically trying to find the best purchases and jam them into a single cart for Cyber Monday. I too…

Read the full article

Advertising

Advertising

5 Dos of Facebook Advertising

By

It’s no secret that paid media advertising is on the rise, and Facebook is leading the way. In 2015, the click through rate (CTR) of a Facebook ad averages 1.5%, making it a cost-effective choice for advertisers. But not all Facebook ad campaigns are created equally. Check out this list of 5 dos of Facebook…

Read the full article

Advertising

Snapchat

5 Tips for a Successful Snapchat Campaign

By

Snapchat isn’t just for selfie-crazed millennials anymore. Hot on the heels of Facebook and Twitter, it is currently the third most popular social media platform. Not surprisingly, brands are now exploring the app as a way to combat clutter and other saturated mediums. But before trying your hand, check out these 5 tips to developing…

Read the full article