Branding

shutterstock_189811238 (4)

Simple Twitter Tips for B2B CMOs

By

Helpful techniques and practices to increase the impact a B2B CMO has on Twitter. A B2B CMO with an effective Twitter account will not only increase their personal social media presence, but significantly boost traffic and consumer interaction with their brand. Learn what you can do as the CMO of a B2B company to improve…

Read the full article

Branding

SEO delivers the Highest ROI

CMO’s Guide to SEO

By

The Value Proposition of SEO Your goal: To be found online consistently at the top of search results— search engines are the principle way prospects learn about your products and services. Findability online is key! 81% of B2B purchase cycles start with web search, and 90% of buyers say when they are ready to buy, “they’ll find…

Read the full article

Branding

search social app

The Miracle Of Findability

By

Brand Embrace Embodies Findability Overdrive Interactive developed the concept of the Brand Embrace five years ago which today is known by professionals in the digital marketing industry as Findability. The Brand Embrace and executing good Findability across search, social media and your online properties ensures that your business is present at critical touch-points throughout the discovery and decision-making…

Read the full article

Branding

Blog Header

A Twitter Directory for Digital Marketers

By

By Rachel Levy and Bob Cargill Hey, fellow marketing, advertising, social media and PR professionals! You’re extremely busy, we know. You’re attending meetings, producing reports, creating content, generating leads, closing deals and working under ridiculously tight deadline pressure. We get it. We’re in the same boat. To help you find all the industry news, information,…

Read the full article

Branding

Yahoo shows up on a mobile Samsung device

Verizon Buys Yahoo

By

Verizon has completed a deal to buy Yahoo for $4.83 billion dollars, putting an end to Yahoo’s 22 years of independence. This acquisition gives Verizon ownership of the third-largest US Internet property- and the third largest mobile ad company in the world, trailing behind Google and Facebook. Combined with the buyout of AOL last year, Verizon…

Read the full article

Branding

A ‘Live.ly’ new app!

By

Do you love Facebook Live and Periscope? Well, get your phones ready – there’s a new kid on the block, and it’s growing fast! Meet Live.ly, the live streaming platform of Musical.ly. Initially only available for stars and celebrities, Live.ly is now available for all users. (Source) When Musical.ly was launched for music and lip-syncing,…

Read the full article

Branding

B2B Mobile

B2B Marketers: Avoid Mobile at Your Own Peril!

By

Every digital marketer is well aware of the rising adoption of mobile across the globe. In early 2015, Google announced that in many countries, including the United States and Japan, there are more searches performed on mobile devices than on desktop or laptop computers.  Mobile adoption has changed the way marketers approach websites, landing pages,…

Read the full article