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How MicroCopy Can Improve Your SEO

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What Is MicroCopy and How You Can Improve UX Websites today have a lot of small details: buttons, search bars, breadcrumbs, forms, etc.’. But did you ever stop to think how these “small details” can make a big difference on your website? Improve your websites SEO with MicroCopy in mind. These small details, or more precisely –…

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The Miracle Of Findability

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Brand Embrace Embodies Findability Overdrive Interactive developed the concept of the Brand Embrace five years ago which today is known by professionals in the digital marketing industry as Findability. The Brand Embrace and executing good Findability across search, social media and your online properties ensures that your business is present at critical touch-points throughout the discovery and decision-making…

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Google Possum Update Affects Local Search

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On September 1, Google launched their local algorithm update, named Possum by the SEO community. After the update, business falling outside the physical city limits can rank easier for keywords that included the city name. For example, a car rental business located just outside of Boston city is now able to rank for “car rental…

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A Twitter Directory for Digital Marketers

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By Rachel Levy and Bob Cargill Hey, fellow marketing, advertising, social media and PR professionals! You’re extremely busy, we know. You’re attending meetings, producing reports, creating content, generating leads, closing deals and working under ridiculously tight deadline pressure. We get it. We’re in the same boat. To help you find all the industry news, information,…

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SEO Easter Egg of the Week

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One of our clients published a major update to their site this week. One of the first things I check when what had been a dev site goes live is the robots.txt file, because I want to make sure they didn’t make the mistake of carrying over a file that disallows search engine spiders from…

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Desktop trumps Mobile in local search

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Searching For Local information The Smart Shopper: Searching Local Information:   Ever wonder what the digital footsteps of a user is when performing search functions specific to location based queries? Below are some interesting findings with desktop and mobiles part in the users search behavior and preferences. So, believe it or not looks like desktop trumps…

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