Branding

shutterstock_425023780

Video Marketing on Social Media

By

Andy Warhol was right when he said, “In the future, everyone will be world-famous for 15 minutes.” Then again, maybe he was putting it too mildly. Today, thanks to social media, everyone has the opportunity to be famous for an indefinite period of time, not just 15 minutes. Look at Casie Neistat. How about PewDiePie?…

Read the full article

Branding

2017-smm-graphic

Overdrive Releases 2017 Social Media Map

By

Overdrive Interactive has updated our signature Social Media Map to present our most current snapshot of the social media ecosystem. The updated map includes live links to more than 230 websites, mobile apps and tools broken down into 23 categories. The map is available as a pdf on the Overdrive website at http://www.ovrdrv.com/social-media-map. Sadly, we…

Read the full article

Branding

2017 Social Media Trends

5 Social Media Trends for 2017

By

The digital marketing world is rarely predictable, and social media least of all. We can’t predict which dog video will go viral, which dance move will take off, or which 60 second DIY clip will be shared by at least 15 of our Facebook friends. But we can predict that video will play an essential…

Read the full article

Branding

shutterstock_435589810

5 Best Mannequin Challenge Videos

By

If you’ve scrolled through Facebook in the last month, you’ve probably seen at least one video of people posed, stock-still, as a camera moves around the space. The videos are short, about a minute long. They’re all part of the Mannequin Challenge. So how did this trend take off? Simplicity: Anyone can do it Cost: The…

Read the full article

Branding

shutterstock_237220828

The Importance of Social Media Advertising

By

Don’t look now, but there is no more gravy train when it comes to social media success. There is just too much competition among businesses and brands for eyeballs and wallets for any of these channels to be able to afford to give you a free ride. Organic reach has declined precipitously. Algorithms rule. You’ve…

Read the full article