Chiclets: The Social Glue of the Web

Chiclets: The Social Glue of the Web was developed to help marketers understand the functionality and potential applications of chiclet technologies now provided by Facebook, Twitter, Blogger, WordPress, and other social properties. This white paper answers the following critical questions:

Chiclets: The Social Glue of the Web
  • What is a chiclet?
  • What can chiclets do?
  • How can chiclets enhance a marketing or advertising campaign?
  • What do chiclets look like in action?

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