Driving Forward > Digital Marketing Blog

Enterprise, Meet Google Analytics Premium; World, Meet Google Analytics Real-Time

By

Today, Google launched Google Analytics Premium, a paid version of Google Analytics. Although Google is still free, the Premium version allows enterprises that receive a high amount of traffic, and need a high level of commitment from Google to pay for this extra service.

Google Analytics Premium is not about the features. There are few capabilities from the Premium version that are not available in the standard Google Analytics. (View this chart to see the differences between the Premium version and the Standard version). The main reason for the paid version is that it is designed for organizations that demand constant availability, dedicated customer support and access to all available data with more ways to see it.

Some of the tool capabilities, availability and support include: Lifted data limits to make informed decisions more quickly, guaranteed processing for up to 1 billion hits per month, up to fifty Custom Variable slots, phone and email support ten hours per day,  24/7 product emergency support and several others. All of these capabilities are aimed at helping enterprises make better data-driven decisions. Watch Google Analytics Premium’s official video to learn more about the offerings.

Google Analytics, Meet Google Analytics Real-Time

Even more exciting news released today is that in the new version of Google Analytics it is providing real-time web traffic for free- everyone’s favorite price. Google Analytics Real-Time was launched today to some users and it will track immediate updates as they happen. This will bring Google Analytics more in line with other real-time analytics products such as Chartbeat. It is now possible to instantly see the impact of your query on social channels such as Twitter and Facebook instead of waiting up to three hours to see reports. To see Real-Time, you will need to activate the “New Version” link on Google Analytics which can be found in the upper-right hand corner of the screen.

Google is already a super power in the search and social field, but with these updates to better serve enterprises and to report on real-time happenings, Google is narrowing the web analytics sector. The ability to not only create social media content but to also monitor it 24/7 in real-time, is making room for even more possibilities to improve how people use social media.

Related Posts:

New Facebook Insights: Learn What Your Fans Want
Google Plus for Business
Google+ Introduces Real-Time Search & Hashtags

Social Media

Latest 2

Latest Social Media Updates

By

Here’s a recap of last week’s must-know social media updates: Instagram Introduces Event Channels on Explore – August 17, 2016 Instagram’s video channel on Explore will highlight videos from events such as concerts and sporting events personalized to meet their users’ interests. This feature is similar to Snapchat’s Live Stories and Story Explorer which launched last…

Read the full article

Social Media

Key Social Media Updates

This Week’s Social Media News

By

Here’s a recap of this week’s must-know social media updates: Twitter Opens Up Moments to More Creators – August 9, 2016 Moments is a Twitter feature that highlights the most popular or trending stories on Twitter. Each Moment is a collection of curated tweets that tell a story and until recently, was curated solely by…

Read the full article

Contact Us

Schedule a presentation, tell us about your marketing goals, find our offices or just to say hello. We would love to hear from you!

Contact Us   

Presentation

Google Gallery

fmpjqm4y

16 years of search results, from text-only to the knowledge graph.

Get Access!   

Guide

Tracking Social ROI with SocialEye

afu1rmt3

Over 25 real life social media metrics and dashboards.

Get Access!   

Guide

16 Ways to Integrate Social and SEO

16ways_socialpromo

How to make SEO and social work together for increased ROI.

Get Access!