Overdrive's unique blend of strategic, media, creative and technical services bring together the skills and expertise companies need to compete and succeed in today's dynamic marketing environment. Our programs allow our clients to quickly and efficiently open and widen their online marketing and branding channels. We connect marketers with their target audiences, maximize their lead capture and lead quality while simultaneously tracking the ROI of every element in their online marketing infrastructure. Overdrive represents what most marketing firms are striving to become.

Competitive Search Analysis

Let Overdrive perform a free Competitive Search Analysis for your company. Find out where your company and your competition appear in the major search engines. To get your analysis, click here.

Schedule a Presentation

See how Overdrive helps companies succeed and grow from the power and promise of online marketing. To schedule a capabilities and case study presentation, click here.

Overdrive Service Modules

Strategic Marketing Services

Lead Generation Campaigns

Search Engine Optimization

Paid Search Management

Online Media Planning and Buying

Email Marketing

Creative Services

Website Development

Overdrives CEO Harry Gold’s ClickZ Columns
  Tips for Marketing on the Social WebOnce you develop friends and fans, don't give them the cold shoulder.
4/29/2008
  Questions to Ask Your ClientsMedia planning doesn't involve traditional sales, but you must get clients to buy into your recommendations. Here are 38 questions to begin with.
4/15/2008
  Boosting Your Media Buy's PerformanceTips and best practices for better banners.
4/1/2008
  Seven Ways to Boost Campaign PerformanceDon't shy away from the little placements that can make a big difference. Here's where to begin.
3/18/2008
  Mapping the Complete Path to SuccessYou cannot measure a campaign's success on clicks and actions if the creative doesn't give people a reason to click or convert.
3/4/2008
  Preparing an RFP for Interactive Media BuyingAn RFP can help reps understand your campaign's goals and success metrics.
2/19/2008
  Playing the Game With MomIn-game advertising for the other online gamer audience.
2/5/2008
  Remote Control as Mouse: TV and Web IntegrationInteractive TV spots are no distant reality. They're here. Now.
1/22/2008
  Playing the Game, Part 2Massive CEO Cory Van Arsdale discusses marketers excelling at advertising in online games and adopting other best practices. Last in a two-part series.
1/8/2008
  Playing the Game, Part 1An interview with Massive CEO Cory Van Arsdale about in-game advertising. First in a two-part series.
12/11/2007
  What Bubble?Why the second coming will be different for online and disastrous for print.
11/27/2007
  Marketing With Podcasts, Part 3Podcasting guru Mark McCrery continues with his outline of advertising and sponsorship opportunities available for marketers. Last in a series.
11/13/2007
  Marketing with Podcasts, Part 2Podcasting guru Mark McCrery outlines advertising and sponsorship opportunities available for marketers. Second in a series.
10/30/2007
  Marketing With Podcasts, Part 1
A podcasting guru outlines advertising and sponsorship opportunities available for marketers.
10/16/2007
  Get Ready for the Good News and a Lot More Work
Online ad spending is set to grow 24 percent in 2008. Here are some tactical tips to be prepared.
10/2/2007
  The Rise of Online Video Ads
Advertisers and traditional ad agencies find it's easy to migrate television ads to the Web, but there's more to learn.
9/18/2007
  Performance Media Planning and Buying, Part 2: Paying for Leads and Actions
Nuts and bolts of performance media: tracking, buying value, creative, and more. Second of a two-part series.
9/4/2007
  Performance Media Planning and Buying, Part 1: Paying for Leads and ActionsGet up to speed on performance based media buys. First of a two-part series.
8/21/2007
  Going Local on the Web
Six steps to launch a successful online local campaign.
8/7/2007
  Pros and Cons of Ad Exchanges
How to determine if ad exchanges are right for your campaign.
7/24/2007
  The Pros and Cons of the Google Network
What's good and what's not about the largest ad network on the planet.
7/10/2007
  Tracking: A Double Edged Sword
You have to take the bad with the good -- and start optimizing.
6/26/2007
  Accessing the Critical Moment
Discovering and saturating the 'when' factor behind your product.
6/12/2007
  Get Value-Added Online Placements From Offline BuysFive ways to make sure you get the most from value-added online placements.
5/29/2007
  Pros and Cons of Google and DoubleClick
What could the Google acquisition of DoubleClick mean for you?
5/1/2007
  Where Are You Spending Your Clients' Money?
Online media buying budgets are growing. Where's all that money being spent?
4/17/2007
  Why Online Must Lead Offline Campaigns
The next online/offline integration wave will occur on the data level.
3/20/2007
  Keep Your Media Reps Close
Two secrets to working with media reps and getting them to make your goals their own.
3/6/2007
  Capitalize on the View
How to make the best of view-based data and prevent double counting.
3/3/2007
  2-D vs. 3-D Campaigns
Five suggestions from the online media side of the house to help offline creatives apply interactive logic to online concepts.
2/20/2007

Overdrives CEO Harry Gold’s ClickZ Columns
  Tips for Marketing on the Social WebOnce you develop friends and fans, don't give them the cold shoulder.
4/29/2008
  Questions to Ask Your ClientsMedia planning doesn't involve traditional sales, but you must get clients to buy into your recommendations. Here are 38 questions to begin with.
4/15/2008
  Boosting Your Media Buy's PerformanceTips and best practices for better banners.
4/1/2008
  Seven Ways to Boost Campaign PerformanceDon't shy away from the little placements that can make a big difference. Here's where to begin.
3/18/2008
  Mapping the Complete Path to SuccessYou cannot measure a campaign's success on clicks and actions if the creative doesn't give people a reason to click or convert.
3/4/2008
  Preparing an RFP for Interactive Media BuyingAn RFP can help reps understand your campaign's goals and success metrics.
2/19/2008
  Playing the Game With MomIn-game advertising for the other online gamer audience.
2/5/2008
  Remote Control as Mouse: TV and Web IntegrationInteractive TV spots are no distant reality. They're here. Now.
1/22/2008
  Playing the Game, Part 2Massive CEO Cory Van Arsdale discusses marketers excelling at advertising in online games and adopting other best practices. Last in a two-part series.
1/8/2008
  Playing the Game, Part 1An interview with Massive CEO Cory Van Arsdale about in-game advertising. First in a two-part series.
12/11/2007
  What Bubble?Why the second coming will be different for online and disastrous for print.
11/27/2007
  Marketing With Podcasts, Part 3Podcasting guru Mark McCrery continues with his outline of advertising and sponsorship opportunities available for marketers. Last in a series.
11/13/2007
  Marketing with Podcasts, Part 2Podcasting guru Mark McCrery outlines advertising and sponsorship opportunities available for marketers. Second in a series.
10/30/2007
  Marketing With Podcasts, Part 1
A podcasting guru outlines advertising and sponsorship opportunities available for marketers.
10/16/2007
  Get Ready for the Good News and a Lot More Work
Online ad spending is set to grow 24 percent in 2008. Here are some tactical tips to be prepared.
10/2/2007
  The Rise of Online Video Ads
Advertisers and traditional ad agencies find it's easy to migrate television ads to the Web, but there's more to learn.
9/18/2007
  Performance Media Planning and Buying, Part 2: Paying for Leads and Actions
Nuts and bolts of performance media: tracking, buying value, creative, and more. Second of a two-part series.
9/4/2007
  Performance Media Planning and Buying, Part 1: Paying for Leads and ActionsGet up to speed on performance based media buys. First of a two-part series.
8/21/2007
  Going Local on the Web
Six steps to launch a successful online local campaign.
8/7/2007
  Pros and Cons of Ad Exchanges
How to determine if ad exchanges are right for your campaign.
7/24/2007
  The Pros and Cons of the Google Network
What's good and what's not about the largest ad network on the planet.
7/10/2007
  Tracking: A Double Edged Sword
You have to take the bad with the good -- and start optimizing.
6/26/2007
  Accessing the Critical Moment
Discovering and saturating the 'when' factor behind your product.
6/12/2007
  Get Value-Added Online Placements From Offline BuysFive ways to make sure you get the most from value-added online placements.
5/29/2007
  Pros and Cons of Google and DoubleClick
What could the Google acquisition of DoubleClick mean for you?
5/1/2007
  Where Are You Spending Your Clients' Money?
Online media buying budgets are growing. Where's all that money being spent?
4/17/2007
  Why Online Must Lead Offline Campaigns
The next online/offline integration wave will occur on the data level.
3/20/2007
  Keep Your Media Reps Close
Two secrets to working with media reps and getting them to make your goals their own.
3/6/2007
  Capitalize on the View
How to make the best of view-based data and prevent double counting.
3/3/2007
  2-D vs. 3-D Campaigns
Five suggestions from the online media side of the house to help offline creatives apply interactive logic to online concepts.
2/20/2007

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