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Turning One Ad Impression Into Ten Ten tactics to increase the number of ad impressions delivered for little or no additional cost.
10/27/2009
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Clients: Tell Us What Your Budget Is!Without knowing what a prospect wants to spend, media planners and buyers can end up doing a ton of research and pitching ideas that the client cannot afford. 10/13/2009
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Eight Ways Twitter Could Make Big MoneyTwitter, which reportedly received $100 million in venture financing, could turn on the revenue tap by offering value programs aimed at media buyers. Here's how. 9/29/2009
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Seven Value-Add Ad Placements to ConsiderConsider these approaches to supplement pricey premium ad buys. 9/15/2009
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Great Free Media Planning ToolsTools and tactics for researching niche audiences. 9/1/2009
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11 Things to Measure Besides Clicks and ConversionsOnline branding doesn't just drive impressions. Eleven metrics for measuring brand engagement. 8/18/2009
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Create a Media Plan and an Engagement PlanConsider these 10 approaches for creating online ads that will engage people with your brand. 8/4/2009
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25 Ways to Make Friends, Fans, and FollowersHow the brands can tap the social Web to connect with customers and prospects. 7/21/2009
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Research Tips for Landing a First Online Media JobIf you're just entering the media buying space, there's a lot to learn. These lists will help you get started. 7/7/2009
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Socially Enabled Ads: An UpdateA look at the latest ad units from Facebook, YouTube, Google, and in widgets. 6/23/2009
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Ten Ways to Strengthen Relations With Your Media RepsMedia reps will fight harder and give better deals to people they like and respect. Here are some quick tips to show the love. 6/9/2009
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A New Pricing System for OnlineAn approach lets an advertiser pay a lower effective price for ads that consumers connect to more. 5/26/2009
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Eight Things You Need to Manage Social MediaOnly pure-play online marketing firms can manage social media. 5/12/2009
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Six Tips to Get Prospects to ClickKeep your prospects from going to China to get to California by offering a more direct route. 4/28/2009
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Mind-Blowing Facebook Stats and What to Do With ThemFacebook now has over 200 million users. Who are they, and what should you do about them? 4/14/2009
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Social Media Integration Tips from SES NYTips and best practices for integrating all the elements of search, social, online media, and Web site technology. 3/31/2009
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Common Tracking Issues and How to Address ThemHow to avoid double counting conversions on your site, and how long-term cookies can help you deliver customers. Second of a two-part series. 3/17/2009
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View-Through Conversions Are Not ConversionsA look at common tracking issues and how to address them. First in a two-part series. 3/3/2009
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Online Advertising for B2BSix ways to target people by job title or function. 2/17/2009
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Best Practices for Google Content TargetingStrategies for media planners to make best use of Google's content targeting. 2/3/2009
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Socializing Your Banners With ChicletsA social media application holds promise for online display advertising. 1/20/2009
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Online Media Stats That Make Me Feel Great About '09!Why online marketing should defy expectations in the coming year. 1/6/2009
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Branding or Connecting: How About Both?Tips and examples for using social media platforms for creating brand connections. 12/23/2008
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An Interview With a Cost-Per-Lead ExpertAn online marketing firm's director discusses how to get started with a performance-based media buy. 12/9/2008
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Ten Tips for Negotiating With Media VendorsMedia planners should forge relationships with media reps. Here's how. 11/25/2008
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Twitter Tweets from the Google/TechTarget B2B RoadshowA look at how information technology professionals use search when making a purchase. 11/11/2008
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Six Crucial Banner Tips From the Media GuyLesson number one: don't serve a sit-down dinner for someone who only has time for a coffee break. 10/28/2008
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Getting Savvy With Appssavvy: Measuring SuccessThe CEO of an ad network of social applications discusses CPMs, adoption numbers, and other metrics. Second in a two-part series 10/14/2008
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Getting Savvy With Appsavvy: Application AdvertisingA look at how some brands are using application advertising. First in a two-part series. 9/30/2008
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Social Networking with Citizen SportsA startup offers brands an opportunity to reach sports fans on Facebook and other social networks. 9/16/2008
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Ten Things to Do Besides BannersNeed to pay attention to clicks and action rates? Here are some approaches to consider. 9/2/2008
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Seven Ways to Advertise on FacebookA media planner's guide to paid advertising opportunities on the social media network. 8/19/2008
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How to Optimize an Ad Campaign on the FlyTips for making real-time decisions -- and getting personal with your campaign and its team. 8/5/2008
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Seven Google Tools to Manage Media CampaignsFeatures in Google's interface help with both online and offline marketing and advertising campaigns. 7/22/2008
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Anatomy of a Great Online Media PlanBeef up your online media plan presentation, and remind your clients why they hired you. Sixteen items to add to your presentation. 7/8/2008
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Launching Multicultural Media CampaignsBest practices for planning a multicultural campaign to reach emerging ethnic groups in the United States. 6/24/2008
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Primer on Social Media Marketing Components and TacticsHow profiles, channels, widgets, chicklets, crowdsourcing, and more can fit into your marketing plan. 6/10/2008
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How a Social Media Campaign Fits into a B2B Media PlanThe nuts and bolts of using social networking sites for targeting opportunities. 5/27/2008
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Listen to Your EnemyWhat you can learn from the other media agency. 5/13/2008
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Tips for Marketing on the Social WebOnce you develop friends and fans, don't give them the cold shoulder. 4/29/2008
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Questions to Ask Your ClientsMedia planning doesn't involve traditional sales, but you must get clients to buy into your recommendations. Here are 38 questions to begin with. 4/15/2008
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Boosting Your Media Buy's PerformanceTips and best practices for better banners. 4/1/2008
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Seven Ways to Boost Campaign PerformanceDon't shy away from the little placements that can make a big difference. Here's where to begin. 3/18/2008
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Mapping the Complete Path to SuccessYou cannot measure a campaign's success on clicks and actions if the creative doesn't give people a reason to click or convert. 3/4/2008
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Preparing an RFP for Interactive Media BuyingAn RFP can help reps understand your campaign's goals and success metrics. 2/19/2008
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Playing the Game With MomIn-game advertising for the other online gamer audience. 2/5/2008
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Remote Control as Mouse: TV and Web IntegrationInteractive TV spots are no distant reality. They're here. Now. 1/22/2008
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Playing the Game, Part 2Massive CEO Cory Van Arsdale discusses marketers excelling at advertising in online games and adopting other best practices. Last in a two-part series. 1/8/2008
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Playing the Game, Part 1An interview with Massive CEO Cory Van Arsdale about in-game advertising. First in a two-part series. 12/11/2007
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What Bubble?Why the second coming will be different for online and disastrous for print. 11/27/2007
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Marketing With Podcasts, Part 3Podcasting guru Mark McCrery continues with his outline of advertising and sponsorship opportunities available for marketers. Last in a series. 11/13/2007
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Marketing with Podcasts, Part 2Podcasting guru Mark McCrery outlines advertising and sponsorship opportunities available for marketers. Second in a series. 10/30/2007
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Marketing With Podcasts, Part 1A podcasting guru outlines advertising and sponsorship opportunities available for marketers. 10/16/2007
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Get Ready for the Good News and a Lot More WorkOnline ad spending is set to grow 24 percent in 2008. Here are some tactical tips to be prepared. 10/2/2007
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The Rise of Online Video AdsAdvertisers and traditional ad agencies find it's easy to migrate television ads to the Web, but there's more to learn. 9/18/2007
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Performance Media Planning and Buying, Part 2: Paying for Leads and Actions
Nuts and bolts of performance media: tracking, buying value, creative, and more. Second of a two-part series. 9/4/2007
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Performance Media Planning and Buying, Part 1: Paying for Leads and ActionsGet up to speed on performance based media buys. First of a two-part series. 8/21/2007
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Going Local on the Web
Six steps to launch a successful online local campaign. 8/7/2007
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Pros and Cons of Ad Exchanges
How to determine if ad exchanges are right for your campaign. 7/24/2007
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The Pros and Cons of the Google Network
What's good and what's not about the largest ad network on the planet. 7/10/2007
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Tracking: A Double Edged Sword
You have to take the bad with the good -- and start optimizing. 6/26/2007
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Accessing the Critical Moment
Discovering and saturating the 'when' factor behind your product. 6/12/2007
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Get Value-Added Online Placements From Offline BuysFive ways to make sure you get the most from value-added online placements.
5/29/2007
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Pros and Cons of Google and DoubleClick
What could the Google acquisition of DoubleClick mean for you? 5/1/2007
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Where Are You Spending Your Clients' Money?
Online media buying budgets are growing. Where's all that money being spent? 4/17/2007
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Why Online Must Lead Offline Campaigns
The next online/offline integration wave will occur on the data level.
3/20/2007
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Keep Your Media Reps Close
Two secrets to working with media reps and getting them to make your goals their own.
3/6/2007
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Capitalize on the View
How to make the best of view-based data and prevent double counting. 3/3/2007
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2-D vs. 3-D CampaignsFive suggestions from the online media side of the house to help offline creatives apply interactive logic to online concepts. 2/20/2007
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