Driving Forward > Digital Marketing Blog

Media Fragmentation and the New Media Multitasker

By

New media consumption habits are emerging amongst consumers as a result of the rising popularity of smartphones and tablet devices. According to a recent study conducted by the Harvard Business Review, the average person is now consuming twelve hours of media in only nine hours.

While it was once feared that digital would compete against television’s share of consumer attention, studies are finding that, instead, consumers are simultaneously using both platforms. Reported data indicates spikes in tablet and mobile usage during primetime TV viewing hours, as consumers research and interact with content related to what they are viewing.

Though digital is not necessarily eating away at TV viewing hours the way it was once expected to, studies are showing that the new digital platforms are competing against the traditional desktop computer. A recently study by comScore found that digital platform usage varies widely by both the day and the time of day.

During the work week, desktop usage is at its highest during typical business hours, meanwhile, mobile and tablet usage tends to spike during primetime TV viewing hours.

On the weekends, usage tends to spike for desktop, tablets and mobile in the early morning when people first wake up, but declines during the remainder of the day as people spend time socializing or catching up on errands.

How do you currently use your digital devices?

Media

Blog Header

A Twitter Directory for Digital Marketers

By

By Rachel Levy and Bob Cargill Hey, fellow marketing, advertising, social media and PR professionals! You’re extremely busy, we know. You’re attending meetings, producing reports, creating content, generating leads, closing deals and working under ridiculously tight deadline pressure. We get it. We’re in the same boat. To help you find all the industry news, information,…

Read the full article

Media

A review of the End-to-End Digital Marketing workshop

“End-to-End Digital Marketing Workshop” – Recap

By

Harry J. Gold, CEO and Founder of Overdrive Interactive, treated the office this past week with his well-known workshop “End-To-End Digital Marketing.” This is the same workshop he does for fortune 500 companies across the world on behalf of the Association of National Advertisers (ANA).  In This 4-hour workshop was made available for office visitors…

Read the full article

Contact Us

Schedule a presentation, tell us about your marketing goals, find our offices or just to say hello. We would love to hear from you!

Contact Us   

Presentation

Google Gallery

fmpjqm4y

16 years of search results, from text-only to the knowledge graph.

Get Access!   

Guide

Tracking Social ROI with SocialEye

afu1rmt3

Over 25 real life social media metrics and dashboards.

Get Access!   

Guide

16 Ways to Integrate Social and SEO

16ways_socialpromo

How to make SEO and social work together for increased ROI.

Get Access!