Search Engine Marketing: Accessing the Critical Moment

Join us for a two-hour search engine marketing seminar!
Search engines have become the number-one resource that consumers as well as business and technology decision-makers use to find and research products and solutions. No other point of consumer or prospect contact has the ability to access the "critical moment" when your target audience is seeking exactly what you are selling.

The main question that every marketer must ask is: "Do I have a strong presence on the search engines?" If not, then the obvious next question must be: "How do I get my website's listings into the top search results on the major properties like Google, Yahoo!, MSN, and AOL?" The answer is search engine marketing.

Search engine marketing is the group of activities that focuses on maximizing an organization's presence in relevant search results using both paid (cost per click) and organic (free) search engine listings. This seminar will focus on the statistics, strategies, tactics, and benefits of search engine marketing. Any marketer (both client and agency side) who wishes to access prospects at the critical moment and to drive leads to strengthen their online marketing channel should attend.

Topics covered will include:

• Current and predicted trends in search media and technology
• A breakdown of the major search properties
• Assessing your company's search engine presence
• A detailed overview of paid search listing and advertising opportunities
• A detailed overview of organic search engine optimization
• Converting search engine traffic into customers and leads
• Case studies
• More...

Please come prepared to have a good time and ask lots of questions specific to your organization's products and marketing goals.

About the instructor:

Harry started his online career in 1995 when he founded Interactive Promotions. Since then he has been at the forefront in developing successful online programs for various agencies and Fortune 500 companies. His client experience includes search and online media management for top companies that include General Motors, Harley-Davidson, John Hancock, Dow Jones, EMC, Progress, LoJack, Cognos, and Levitz, as well as many other companies now enjoying a strong Internet presence.

Harry brings to Overdrive a highly distinguished background in online development, search engine marketing, and online media that goes back over 10 years. As the architect and conductor behind Overdrive's programs, Harry's primary mission is to create innovative marketing programs based on real-world success and to make sure that the best marketing and technology practices that drive those successes are continually institutionalized into the culture and methods of the agency. What excites Harry is the knowledge that Overdrive's collaborative environment has created a company of online experts, all of whom drive success for the clients and companies they serve.

Harry is a frequent lecturer on search engine marketing and online media for The New England Direct Marketing Association, The Ad Club, and Boston University. He is also a recognized subject matter expert and columnist for ClickZ.