End-to-End Email Marketing
True Marketing and Equity Building Asset
By far, one of the most valuable assets a marketing organization can have is an opt-in email-marketing database. Having such a database creates a Proprietary Marketing Platform that allows companies to bypass traditional media gatekeepers who charge huge advertising and email rental fees for access to targeted groups of consumers and B2B prospects. A robust marketing database is more than just a means to communicate with your target audience – it is a tangible asset that adds real value and equity to a company.
Newsletters and eAlerts: Creative, Copy and Landing Pages
Our team has helped companies capitalize on the value of their lists by scheduling and deploying high-impact, politically correct email communication programs that escalate prospects into sales and customers into repeat customers and advocates. We produce email newsletters that have the editorial integrity and informational depth that deliver true value to the reader and strengthen company-to- customer/prospect relationships.
Our eAlerts, eOffers, eInvites and eCirculars help convert prospects into customers with concise communication pieces that offer immediate ROI and marketing intelligence. Furthermore, we realize that the success of an email campaign is not only dependent on the message that ends up in the inbox – it also relies on the conversion power of the click destination or landing page. Consequently our services include the development of high-powered landing pages that maximize the ROI of your email programs.
Email Hosting, Serving and Deliverability
Overdrive offers a wide range of email list hosting, management, production, serving and tracking solutions. Our serving and production departments enable our clients to send regular bulk email blasts in text, HTML and Rich Media formats. Our email managers and technology solutions take care of list additions, unsubscribe requests and bounces from bad addresses. Our team also ensures we are complying with all current CANN Spam regulations and deliverability best practices. Our email content is tested against a wide variety of ISP and corporate spam filters to ensure the highest rates of deliverability possible.
Email Acquisition Services
When used in combination with our Lead Generation services, Overdrive's email services can help you to grow your list into a serious branding and sales channel that lives on for years, turning your advertising expenses into equity building investments.
Tracking and Reporting
Our suite of tracking solutions allows us to generate easy-to-read tracking reports that can help test subject lines by measuring how many emails get opened; test offers by measuring what got clicked; and test calls to action and conversions by measuring landing page effectiveness. In addition, our technology can tell us who in your list clicked (and what they clicked on) so reps can prioritize their call lists by what prospects had a recent online interaction with your company.
Put Overdrive to Work for Your Company
Want to know more about our methodology and technology? Click here or call 617-254-5000 to set up a capabilities presentation. We'll show real life examples of how our tactics resulted in success for our clients.