Lead Generation Campaigns

Overdrive's Lead Generation Programs
Overdrive's core service is lead generation. Our carefully measured programs keep our client's sales funnels full and give them the edge they need to compete and win.

One Stop Shop
Overdrive combines critical online services –best-of-breed online media, search engine marketing, creative services, website design and tracking technology – with the strategy, analysis and constant care of our client services group. It is this unified combination of skills and technology that have enabled some of the world's leading companies to truly prosper from the promise of the web.

Lead Capture and Lead Quality Optimization
Minimizing cost per lead while maximizing lead quality – that's the objective of Overdrive's ongoing Lead Capture Optimization and Lead Quality Optimization services. Because ultimately, a low cost lead is only good if it can be converted to a sale.

Campaign Tracking and ROI Analysis
At the core of our Lead Capture and Quality Optimization services is Overdrive's proprietary patent pending Lead Source Labeling technology. This innovative program seamlessly integrates with all existing websites, CRM and contact management systems. It allows our clients to generate ROI reports that track offline sales and revenue from their online programs all the way back to an individual customer's media and search engine placements.

Lasting Marketing Infrastructure
Whether your organization needs leads for its in-house sales team or for a channel support program, our combination of skills and technology will enable you build and manage an online marketing infrastructure that truly adds long term value and equity to your business.

Find Out More About Overdrive's Lead Generation Services
Want to know more about our methodology and technology? Click here to set up a capabilities presentation. We'll show you examples of our tactics and technology in action as well as case studies of their resulting success.