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Social Media and the Integrated Campaign

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As social and digital media mature, they are becoming an integral part of the marketing mix that is most effectively leveraged by communicating to customers across all channels. According to the Alterian Annual Survey for 2009, the age of silo campaigns is over and consumers will now only be receptive to timely and relevant communication from brands, no matter the channel. This shift in media calls for creative media placement and engaging communication within social media or earned media. It is now possible to create a highly targeted, engaging campaign that speaks to consumers on a one-to-one basis that is more likely to elicit a positive conversation.
Source: eMarketer, Janurary 29, 2009

Social Media

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7 Hashtags B2B Companies Should Use

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It’s no secret that we at Overdrive are fans of a personal touch when it comes to B2B social media marketing and branding. So while hashtags may immediately evoke the image of a millenial curating their Twitter or Instagram, we think they’re a great way to organically increase your core key performance indicators (and the research…

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