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Social Media and the Integrated Campaign

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As social and digital media mature, they are becoming an integral part of the marketing mix that is most effectively leveraged by communicating to customers across all channels. According to the Alterian Annual Survey for 2009, the age of silo campaigns is over and consumers will now only be receptive to timely and relevant communication from brands, no matter the channel. This shift in media calls for creative media placement and engaging communication within social media or earned media. It is now possible to create a highly targeted, engaging campaign that speaks to consumers on a one-to-one basis that is more likely to elicit a positive conversation.
Source: eMarketer, Janurary 29, 2009

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What you need to know before turning on "push notifications" on Instagram

Instagram Algorithm Changes

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You might have seen a lot of this on Instagram this week: From Boston Ballet to your friendly neighborhood blogger, it seems like everyone is concerned that their content is going to be rendered useless immediately. It’s easy to understand when considering a platform that relies on users’ capacity to scroll (and scroll, and scroll)…

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