According to the BIGresearch Simultaneous Media Survey, the typical blogger is:
- Male (53.7%)
- Average age of 37
- Slightly lower than average income ($55,819 vs. $56,811)
- Better than average education (14.3 years of education vs. 14.2)
- Ethnically:
 - Using more forms of new media than the average person
All data is based on the 26% of all adults who say they regularly or occasionally blog.
Source: BIGresearch, Center for Media ResearchLabels: Blogs, New Media, Social Media
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