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Top U.S. Online Video Properties-749450.gif) Labels: Google, Online Video, YouTube 500 Million Internet Users in Asia-PacificAccording to a recent eMarketer report, China will overtake the United States this year as the most populous Internet nation in the world and the Asia-Pacific region as a whole will exceed 500 million Internet users. The report states "By 2012, nearly 50% of the world’s Internet population will live in the Asia-Pacific region. The share of the world’s Internet users in Europe and North America will fall, though absolute numbers will continue to rise in both regions, as the share of users in Latin America and the Asia-Pacific region both grow." Source: eMarketer Report, 2008 Labels: Internet Growth, Internet Penetration Video Sharing Sites a Hot Topic Entering 2008According to last week's article in AdWeek, "Study: Traffic to Video Sites Doubles," daily traffic to YouTube and other video sharing web sites has nearly doubled in the past year. Factors attributing to this increase include:
 While the overall traffic number to video sharing sites is up from 33% to a staggering 48%, other audiences are responding extremely well to the newly-popularized online content. The number of teens visiting video sharing sites has gone up by 160%, while the number of women has increased by 120%. Also, discounting older and younger adults, the number of adults aged 30-49 who visit video sharing site increased by 100% in the past year.This is great news for skeptics about social media, as is the growing presence of Google Universal Search, which includes click-to-play videos on its first page of natural search content, as well as maps, images, etc. Online video will certainly be one of the hottest topics in online media for 2008. Source: AdWeek, January 2008 Labels: Online Media, Online Video, Social Media, YouTube Email Site Advertising Dominates ROI Source: Nielsen Online, AdRelevance, 2008Labels: Marketing Trends, ROI Top Marketing Trends and Concepts of 2008According to the first annual survey of Marketing Executives Networking Group, a nearly 1,700-member organization of marketers at a VP-level or higher, the top marketing trends in 2008 are as follows: According to Anderson Analytics, "the survey focused on top marketing concepts, buzzwords, global areas of opportunity, targeted customer demographics, as well as the books that marketers look to for inspiration and growth opportunity."The topic that came out on top from the survey, Marketing Basics, includes concepts such as customer satisfaction, retention and segmentation; brand loyalty; and ROI. Search Engine Optimization came out as the second most important topic, with 42% of marketers in all fields rating it "Very Important" for the upcoming year. Source: Anderson Analytics, 2007 Labels: Marketing Trends, Search Engine Marketing, SEO What Media Resources Are Americans Turning to for 2008 Political Candidate Information?eMarketer recently reported some interesting news about the 2008 Presidential Campaign. While most Americans still turn to traditional resources such as TV, radio, newspapers, etc. for their information, a growing number of people are turning to the internet, including news video online, online debates and video blogging. The most interesting tidbit of this chart is that the demographic turning to the internet the most seems to be the 65+ age range, which contradicts most internet growth demographic statistics. This demographic turns to online debates more than any other, and also represents a large portion of the news video online viewers. In the wake of this information, eMarketer explained, "Although 2008 isn't predicted to be a breakout year for online political ad spending, political information sites look to be a hot draw. Marketers and advertisers considering placements on such sites may want to start looking at their target consumers' political leanings." Source: eMarketer Report, 2008 Labels: Internet Demographics, Online Video, Social Media Top Growing Website CategoriesPolitical and Women's Community Web sites are increasingly growing in popularity, showing a 35% increase in unique visitors from December 2006 to December 2007, according to a recent eMarketer report. See the top 10 below:
Source: eMarketer Report, 2008 Labels: Integration, Internet Growth, Internet Statistics Internet Usage Growth Following up on a previous post (One Out of Every Five Persons Uses the Internet), this chart illustrates the growth rate of the internet from 2000 to 2007, broken out into regions around the world, as well as the world average of 265.6% growth in seven years.Source: Internet World Stats, 2008 Labels: Internet Growth, Internet Penetration, Internet Usage World Internet Penetration Rates Following up on a previous post (One Out of Every Five Persons Uses the Internet), this chart illustrates the penetration rate of the internet broken out into regions around the world, as well as the world average, which reached 20.0% in 2007.Source: Internet World Stats, 2008 Labels: Internet Penetration One Out of Every Five Persons Uses the InternetInternet World Stats announced today statistics for 2007 year end that show that twenty percent (20.0 %) of the world population uses the Internet. This figure is based on the 1,319,872,109 estimated persons using the Internet as of December 31, 2007, and a total world population estimate of 6,606,971,659 on December 31, 2007.The 2007 fourth quarter figures confirm that global Internet growth since December of 2000 has been 265.6% , a very healthy growth for the [World Wide Web]. Internet growth in the 2000-2007 period has been higher in the less penetrated areas of the world (Middle East, Africa, Latin America and Asia) and lower in the more penetrated areas (Europe, Oceania / Australia, and North America). Regarding the Internet Penetration Rate (the percentage of the population that uses the Internet), penetration rate is very different in each geographic region of the world. North America continues to be the most penetrated area with 71.1% of the population using the Internet. Second comes Oceania (Australia) with 57.1%, third is Europe with 43.4%. The lowest Internet penetration is found in Africa at 4.7% for the year 2007. Labels: Internet Penetration, Internet Usage How Do Consumers Select Online Retail Sites?According to Nielsen, 60% of consumers say they like to stick with familiar sites, and they mostly purchase from the same site. 30-35% choose shopping sites based on general web surfing, search engines, or special offers.
Source: MarketingCharts, 2008 Labels: E-commerce, Retail, Search Engine Marketing Online Shopping up 40% in 2 YearsAccording to the recent Nielsen Global Online Survey on online shopping habits, more than 85% of the world's online population, amounting to 875 million consumers, has used the internet to make a purchase. Two years ago, according to this same survey, the number of consumers who had purchased online was only 10% of the world's internet population (627 million), representing a 40% overall increase. Source: MarketingCharts, 2008 Labels: E-commerce, Internet Growth Newspapers Moving Online A new report by Nielsen Online for NAA (taking into account home and work internet usage) found that:
Not only does this data show the growing shift of newspaper readership from print to online, it also shows the importance people are beginning to place in their online news sites, and the growing relevance of advertising in online newspapers as opposed to their ever-decreasing print counterparts. Not only are people turning to the internet for their news, but they are spending more time on newspaper websites, increasing the value of ads placed on these sites. The growth in Q4 of 2007 shows incredible promise for newspaper websites and especially advertisers in the upcoming year. Labels: Advertising Spending, Industry, Internet Future, Online Newspapers Strongest Media Buys Labels: Advertising Spending, Email Marketing, Internet Statistics, Media Buying, Online Media, Paid Search Email Marketing ROI Expectations Source: Datran Media, January 2008Labels: Advertising Spending, Email Marketing, ROI Email Marketing GrowthAccording to Datran Media, companies largely plan to increase spending on email marketing in 2008 compared to 2007.  Source: Datran Media, January 2008 Labels: Advertising Spending, Email Marketing, Internet Growth Tracking Capabilities in Question by Many Interactive MarketersAccording to an interactive marketing survey by Sapient, senior-level marketing respondents do not feel very confident that their organization can track campaigns across multiple channels in real-time. The following table illustrates the responses:
The two channels in which marketers place the most confidence in their tracking ability, according to the survey, are email and search. 38% of respondents said search resulted in the highest ROI to their organizations. 28% of marketers plan to increase search spending in 2008. Labels: Advertising Spending, Analytics, Integration, Social Media Web 2.0According to a Scene7 study of companies that sell products or services online, "half of online businesses plan to add 'Web 2.0' online capabilities to their sites within the next six months, and over 93% intend to do so within the year." The strongest growth is expected to be seen in:
Source: Scene7 Web 2.0 Experiences 2008 and Beyond Survey, 2008 Labels: E-commerce, Internet Future, Internet Statistics, New Technology, Web 2.0 Search Growth in 2007In 2007, searches in the five core search engines increased by 15 percent to 9.6 billion searches. According to MediaPost, "More than 113 billion core searches were conducted in the U.S. during all of 2007, with Google Sites accounting for nearly 64 billion, representing a 56 percent share of the market."
Source: MediaPost Research Brief, February 6, 2008 Labels: Google, Internet Growth, Paid Search, Search Engine Marketing, SEO Internet User Demographics Source: eMarketer Report, 2008Labels: Broadband Penetration, Internet Demographics, Internet Usage 2007 Internet GrowthAccording to a recent report by comScore, The 2007 U.S. Internet Year in Review, the top-gaining internet properties in the past year have included social media giants Facebook and Wikipedia. The number of Facebook users grew by 81%, while Wikipedia site visitors experienced a 31% increase. Craigslist.org also represented a top-growing property, with a 74% rise in visitors in the past year. Source: MediaPost Research Brief, February 6, 2008 Labels: Internet Growth, Internet Statistics, Social Media US Podcast Advertising Spending Source: eMarketer Report, 2008 Labels: Advertising Spending, Internet Growth, Online Media, Podcast US Podcast Audience
According to eMarketer, the growth of the podcast-user base is being driven by:
Source: eMarketer Report, 2008 Labels: Internet Future, Internet Growth, Online Media, Podcast Average Search CPC Data by Category A look at the average cost-per-click in search by vertical in the U.S. for December 2007 and January 2008. Source: Efficient Frontier Labels: Paid Search |
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