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Online Advertising Still Working For Pharmaceuticals, Even As Sales SlowAccording to IMS Health's "US Pharmaceutical Market Performance Review." the sales growth of the US prescription drug market slowed from over 8% in 2006 to 2.8% in 2007, its lowest growth rate in decades.Despite, or possibly as a result of, this slowing growth, pharmaceutical marketers surveyed by Guideline-Med Ad News in March 2007 said that online ads were already more important to them than traditional media saying this trend would solidify through 2010.  A results-oriented medium, online marketing is becoming increasingly important to US marketers in tough economic times. The pharmaceutical industry represents one of many examples of this trend.Source: eMarketer Report, 2008 Labels: Advertising Spending, ROI 0 comments. Click here to post comments. Top Video Stream BrandsAccording to the Nielsen Online VideoCensus, the top 10 video stream brands for February 2008 were: Labels: Online Video, Social Media 0 comments. Click here to post comments. Where do people get their answers? *Wiki.answers.com was called FaqFarm.com until it was bought by Answers.com in 2006. Hitwise didn't track Wiki.answers.com's traffic separately from Answers.com until June 2007.Note: Based on the percentage of U.S. unique visits to a group of eight Web sites from a sample of 10 million U.S. Internet users. Source: Hitwise Labels: Internet Statistics, Yahoo 0 comments. Click here to post comments. Changing TimesThe biggest U.S. auto manufacturers are shifting their advertising budgets in the midst of tough times for revenue. Note the major shifts away from expensive, traditional media and towards accountable, data-driven, ROI-producing Internet advertising.  (Click image to enlarge)Source: TNS Media Intelligence Labels: Advertising Spending, ROI 0 comments. Click here to post comments. Social Media Map See it up close at: Click HereLabels: Social Media 0 comments. Click here to post comments. Six of Ten Wealthy Online Consumers Participate in Social NetworksThe number of wealthy* online consumers involved in social networking activities has dramatically increased from 27% in 2007 to 60% in 2008. At the same time, the number of over-55-year-old wealthy consumers in social networks jumped 5x from 9.8% to 49%. *"Wealthy" was defined in this study as an average income of $287K and average net worth of $2.1 millionSource: MarketingCharts, The Luxury Institute, 2008. Labels: E-commerce, Social Media 0 comments. Click here to post comments. Search, Display, or Both? Source: Atlas, 2008Labels: Online Media, Search Engine Marketing 0 comments. Click here to post comments. New Media An Important Place To Be SeenWhile many traditional media are seeing up to double digit losses over the past year, new media is rapidly growing and becoming influential on consumers. Consider the below study by BIGresearch Simultaneous Media, on purchase influence for electronics, a hot market of high-involvement purchases. Labels: E-commerce, New Media, Online Media 0 comments. Click here to post comments. How Consumers Spend Time Online Labels: E-commerce, Marketing Trends, Search Engine Marketing 0 comments. Click here to post comments. Online vs. Traditional MediaAccording to eMarketer, "the nation’s largest advertisers are shifting more of their budgets from traditional media to the internet. Among Advertising Age’s '100 Leading National Advertisers,' 69 allocated a smaller share of their total ad budgets toward the four traditional measured media (TV, radio, newspapers and magazines) in 2006 than in 2005. 58 of those advertisers both decreased their spending share on the four traditional media and increased the share going to the internet."eMarketer further reports that while the top 100 advertisers spent nearly $230 million less, combined, on the traditional four media in 2006 compared with 2005, they spent a combined $558 million more on internet advertising.  Search, display and classified ads account for the largest advertising share of Internet spending, according to eMarketer’s projections for the 2006-2011 period. eMarketer reports, "Paid search’s share of online ad spend will continue to hover in the 40 percent range through 2011. Display ads (such as static banners) will generate about 20 percent of internet ad revenues through the decade."David Hallerman, author of the report, explains that the economic downturn will affect online advertising much less than traditional media advertising. "In contrast to the 26.7 percent growth projected for internet advertising in 2007, total media ad spending will increase only 2.1 percent." eMarketer further explained that the reduced spending due to economic crunch will open the doors for much more paid search because of its high accountability, as opposed to display ads, or even moreso, traditional media. This trend will be especially visible in the mortgage industry. Source: eMarketer Report, 2008 Labels: Advertising Spending, Internet Growth 0 comments. Click here to post comments. More Reasons to Integrate Offline with Online AdvertisingWant to influence more consumers?According to an analysis by MarketingCharts of BIGresearch’s Simultaneous Media Survey (SIM 11), “Nearly 1 in 10 consumers surveyed (9%) say they are influenced or greatly influenced by sponsored links when searching for products or services on the internet.” Among those influenced by sponsored links, consumers say that offline/traditional media usually influences their online searches, with magazines being the greatest influencer:  This further proves how valuable it is to sync up an offline campaign with an online campaign – with sponsored links, PPC campaigns, display advertising, etc. Labels: Integration, Paid Search 0 comments. Click here to post comments. |
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