Readership has grown and so has consumer trust.
A BuzzLogic and JupiterResearch study done August 2008 shows that over the past four years, there has been a 300% growth in monthly blog readership
 Note: n=2,210; in the past 12 months
Blog readers are also becoming increasingly influenced with their purchase decisions, and taking more action after viewing an ad on a blog.
 Note: n=122
Source: eMarketer, December 30 2008Labels: advertising tactics, Blogs, Marketing Trends, Social Media
0 comments.
Click here to post comments.
Narrow topical appeal draws highly engaged users
 Note: n=1,319 who have never used the internet to research an ailment or get drug treatment information
 Note: n=137
According to respondents, customer engagement (85.4%) is the key benefit of social media marketing, leaving customer service in the bottom with 17%.
Source: eMarketer, December 29 2008Labels: Internet Behavior, Social Media
0 comments.
Click here to post comments.
Source: eMarketer, December 24 2008Labels: advertising tactics, Internet Behavior, Internet Demographics
0 comments.
Click here to post comments.
The answer: A lot.
 n= 2,000 ages 18+
 ages 18+
Source: eMarketer, December 22 2008Labels: Internet Behavior, Internet Usage
0 comments.
Click here to post comments.
 Source: eMarketer, December 19 2008Labels: Advertising Spending, Business-to-Business, Marketing Trends
0 comments.
Click here to post comments.
 Source: eMarketer, December 17 2008Labels: Advertising Spending, advertising tactics, Social Media
0 comments.
Click here to post comments.
 Source: eMarketer, December 15 2008Labels: Internet Behavior, Internet Demographics, Social Media
0 comments.
Click here to post comments.
 
Source: The Wall Street Journal, December 10 2008Labels: Internet Behavior, Social Media
0 comments.
Click here to post comments.
 *excludes e-mail
Source: eMarketer, December 11 2009Labels: E-commerce, Internet Demographics, Internet Statistics, Internet Usage
0 comments.
Click here to post comments.
posted by Harry Gold @ - 7:11 AM
 Source: eMarketer, December 9 2008Labels: Buying Cycle, E-commerce, Internet Behavior
0 comments.
Click here to post comments.
Source: eMarketer, December 2 2008Labels: E-commerce, Email Marketing, Mobile Web, Social Media
0 comments.
Click here to post comments.
|
