Since mothers are obligated to stay on top of the trends of their children, they have proven to be some of the most savvy internet users around. Over 34 million moms are online participating in social networking, researching products, shopping online and absorbing as much information as possible.
Marketers must realize mothers are usually the key decision makers for family purchases, so they activities moms participate in across the web influence household purchases greatly.
Source: eMarketer, June 8, 2009Labels: Advertising Spending, Internet Behavior, Internet Demographics, Internet Usage, Marketing Trends
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