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E-Mail Performance Steady  Source: eMarketer, January 30 2009Labels: Advertising Spending, Email Marketing 0 comments. Click here to post comments. Top Tactics for 2009The most popular form of marketing tactics in 2009 will be the Web with 33%, according to US Advertising Agency Executives. Mobile, viral, and SEO will also be a top tactic in 2009, leaving banner, radio, and TV/broadcast/cable very low on the marketing chain. However, TV is still leading over online ads when it comes to actual spending:  Source: eMarketer, January 29 2009 Labels: advertising tactics, Industry, Search Engine Marketing 0 comments. Click here to post comments. Google and Newsprint Ads  Note: Includes classifieds, national, online and retail; (1) Newspaper Association of AmericaSource: eMarketer, January 28 2009 Labels: Google, Online Newspapers 0 comments. Click here to post comments. How Important Is Search to Users?  Source: eMarketer, January 27 2009Labels: Internet Behavior, Internet Usage, Search Behavior 0 comments. Click here to post comments. Web and Social Networking Use in Latin AmericaSocial networking is most popular with Latin American Web users; especially sites such as MySpace, Facebook, Hi5, and Sonico. Note: *Argentina, Brazil, Chile, Columbia, Costa Rica, Ecuador, Mexico, Peru, Puerto Rico, Uruguay, Venezuela Source: eMarketer, January 26 2009Labels: Internet Demographics, Internet Statistics, Social Media 0 comments. Click here to post comments. Remember Online Dating? Online dating revenues are up, however, usage is down. The reason for this is simple- marketers are using pricing and targeting when focusing on online dating. Source: eMarketer, January 23 2009Labels: advertising tactics, Internet Demographics, Internet Growth, Internet Statistics 0 comments. Click here to post comments. Ad Network Prices Take a HitBut past performance is not necessarily indicative of future results. Note: (1) <1> Source: eMarketer, January 22 2009Labels: Advertising Spending, advertising tactics 0 comments. Click here to post comments. And the Most Influential Media Is...In five major markets, TV still dominates Note: n=8,824; respondents were asked for their top three Note: includes broadcast networks, cable, spot, syndication and local TV advertisingSource: eMarketer, January 21 2009 Labels: Marketing Trends, Online Media, Online Video 0 comments. Click here to post comments. Internet Users Spending Even More Time on WebChina still leads in internet leisure time online, however US is increasing Note: n=27,522 ages 18-55 Note: usage for any reason, including but not limited to non-work-relatedSource: eMarketer, January 16 2009 Labels: Internet Behavior, Internet Demographics, Internet Usage 0 comments. Click here to post comments. How Big Will Mobile Get?At least one-half of the planet has a mobile phone. It could go past 100% someday. Note: *active SIM cards  Note: *active SIM cardsSource: eMarketer, January 15 2009 Labels: Buying Cycle, Mobile Web 0 comments. Click here to post comments. The Internet as News CentralOnly TV is a more popular source. Internet is now the biggest news source except TV- which is currently the top source for national and international news (70%)
Source: eMarketer, January 13 2009 Labels: Internet Statistics, Online Newspapers 0 comments. Click here to post comments. Inventory: Moving Products OnlineIncreasing spending to reach viewers  Source: eMarketer, January 9 2009Labels: Advertising Spending, advertising tactics, Email Marketing, Online Video, Social Media 0 comments. Click here to post comments. Did Online Stores Have Happy Holidays?While the numbers are still coming in, initial signs aren't great. While the economy is uncertain, consumers used the Internet in new ways this past holiday season. Whether purchasing in-store or online; consumers used the Internet to review products, shop for prices, and find store locations. Note: excludes travel, digital downloads and event tickets Source: eMarketer, January 7 2009 Labels: Buying Cycle, E-commerce, Internet Behavior 0 comments. Click here to post comments. U.S Ad Spending Totals By Medium  Source: Advertising Age, December 29 2008 Labels: Advertising Spending, Industry, Marketing Trends 0 comments. Click here to post comments. |
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