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Mobile Banking Zooming AheadBetween 2007 and 2008, US mobile banking has increased from 400,000 to 3.1 million users. Since nearly every American has a bank account, these numbers are likely to keep increasing.  The U.S is not the only region getting mobile with their banking; by 2011 it is expected that 41% of respondents in far East and China will be taking part.  Note: * transactional users who also have traditional branch-based services, excluding users who cannot be reached with traditional services; ** excludes Far East and ChinaSource: eMarketer, February 26 2009 Labels: Internet Growth, Internet Statistics, Mobile Web 0 comments. Click here to post comments. Facebook Audience MaturesWhile the older generations are not constantly on social networking sites, they are logging on between 1-4 times per month. Of the respondents in the 50+ age group, 73% of them logged on a few times of the month, compared to 30+ times at only 5%. Teens and adults have the same feelings when it comes to social networks: to keep in touch with friends. 89% of teens, and 91% of adults all say that is the reason for their social networking. Adults are also making their way to social networking sites to organize for a cause/issue (43%), to make professional contacts (28%) and promote themselves or their work (28%). Social networking is no longer strictly for the younger community. Source: eMarketer, February 25 2009Labels: Facebook, Internet Demographics, Social Networking 0 comments. Click here to post comments. Email Increases Likelihood to Buy by 50%American consumers value companies who send them e-mails, according to an Epilson study. The study also showed more than half of respondents (67%) said they have purchased products in stores as a direct result of an e-mail received by that company. Other information found in this study showed that 84% of respondents "said they like receiving email from companies with whom they register, because even if they don't always read the message, it's good to know the information or offer will be there when they're ready." For companies, these findings are quite stimulating. Source: Marketingvox, February 23 2009 Labels: advertising tactics, Email Marketing, Internet Behavior 1 comments. Click here to post comments. Why Retail Loves E-MailPromotional e-mails sent by retailers were slowly increasing throughout 2008. The largest numbers came in at the end of the year in December with 14.6 e-mails sent on average to consumers, doubtlessly due to the holiday season and recession. As you can see below, the majority of consumers e-mail grew during the 2008 holiday season  Note: *November 8-December 19 2008 Source: eMarketer, February 23 2009 Labels: Advertising Spending, advertising tactics, Email Marketing 0 comments. Click here to post comments. How Facebook is taking over our livesBetween February 2008 and February 2009, users have nearly tripled daily time spent on Facebook. It's so quick and simple to just log on, Facebook is becoming part of people's every day lives. With Facebook no longer just for the college demographic- kids, professionals, stay at home moms and more, are all becoming members. Numbers have reached an impressive 175 million by the end of 2008. The graph below shows how long it took Facebook to reach 150 million users, compared to other technology over time. Click to enlarge Source: CNNMoney.com, February 17 2009Labels: Facebook, Internet Demographics, Internet Future, Internet Growth, Internet Usage 0 comments. Click here to post comments. Local Web-Ad Market Cools DownLocal-ad market growth is expected to minimize compared to recent years. Predictably, the recession has forced many local businesses to cut down on their ad spending. Source: The Wall Street Journal | Media & Marketing, February 18 2009
Labels: Advertising Spending, advertising tactics 0 comments. Click here to post comments. Coupon Sites Grow at a Fast ClipWith a recession on our hands, shoppers have been trying to cut prices- and one way of doing that is going onto the Internet to find coupons. The chart below shows the top 10 Website categories among US Internet users. Coupons had the highest change with 32% growth. In October 2008, a study showed that 87% of women respondents said they would let their friends know general information about a sale/promotion seen. With the economy as it is now, the lowest percentage was still weighing the scale with 65% of females polled that they would share with friends about online coupon deals.  Source: eMarketer, February 18 2009Labels: E-commerce, Internet Behavior, Internet Demographics A Billion Internet Users, and CountingAs of December 2008, the Internet has exceeded 1 billion visitors. Of those visitors, Asia-Pacific has the highest percent of users with 416.3 million users which equates to almost half of the total with 41.3%. Note: ages 15+; home and work locations; excludes traffic from public computersBreaking down these numbers even more, China had 179.7 million users in December 2008, with the US not far behind with a large 163.3 million. With the Internet still growing daily, these numbers are sure to at least double- most likely seeing great increases in the near future.  Note: ages 15+; home and work locations; excludes traffic from public computersSource: eMarketer, February 17 2009 Labels: Internet Demographics, Internet Future, Internet Growth 0 comments. Click here to post comments. Eyeballs Are Great, but Revenues Would Be BetterUnsurprisingly, topping the list of video properties are Google sites, which owns YouTube with over 100 million viewers in December 2008. Despite this large statistic, revenue does not equate- short video clips and "untrusted content" videos do not bring in the revenue where as a longer-form trusted video would. Nonetheless, advertising spending will continue to grow throughout 2013 with a projected $4,600 million spend on online video advertising.  Source: eMarketer, February 12 2009Labels: Advertising Spending, Online Video 0 comments. Click here to post comments. The Rush to Social NetworksIt is expected that by 2013, social network users will soar 44.2% from the current 79.5 million users. Within that jump, children are projected to have the highest percent of change with 61.1%. According to Debra Williamson of eMarketer, social networkers are updating as often as weekly and even daily. Source: eMarketer, February 9 2009 Labels: Internet Demographics, Internet Growth, Social Networking 0 comments. Click here to post comments. Online Job Searches Get a RiseWith this economy causing more and more layoffs, career sites are growing rapidly. SimplyHired has jumped 161% between December 2007 to December 2008.Click on image to enlarge  By far, LinkedIn is the highest social networking site for candidates. According to eMarketer, 80% of US companies searching for staff used LinkedIn, while Facebook is second with a mere 36% in April 2008.  Note: *small and medium sizedSource: eMarketer, February 5 2009 Labels: Internet Behavior, Internet Growth, Internet Statistics 0 comments. Click here to post comments. The Online Generation Gap NarrowsSince 2005, online usage has been steadily growing for all age groups. Users in the age group 70-74 shockingly had the highest increase between 2005 to 2008, jumping from 26% to 45%. Not surprisingly, teens from ages 12-17 still lead as Internet users with 93% in 2008. According to eMarketer, among the teen Internet population, 19.6 million of them used the Internet at least once a month in 2007; where it is projected that by 2012 that number will reach 22.2 million. Source: eMarketer, February 3 2009 Labels: Internet Behavior, Internet Demographics, Internet Growth, Internet Usage 0 comments. Click here to post comments. |
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